first_img51% of marketers in Asia plan to increase investment in promoting their content via earned media (PR & social sharing). Tweet this stat  35% of APAC marketers rate e-newsletters or online magazines as effective forms of content marketing. Tweet this stat  37% of marketers in APAC find Facebook advertising to be the most effective form of paid promotion. Tweet this stat Asia Pacific marketers are focused mainly on top-of-funnel when it comes to measuring the success of their content marketing.69% of APAC businesses use website traffic to measure of content marketing success. Tweet this stat  56% of marketers in Asia Pacific struggle with content strategy. Tweet this stat  58% of marketers in Asia struggle to define the best content & influencers to build reach and support conversion. Tweet this stat Want to see more data on the state of content marketing in Asia Pacific alongside commentary from some of the region’s best content marketers? Check out the full report here: The Asia Pacific Content Marketing Report 2016. 53% of marketers in APAC struggle to produce enough content. Tweet this stat APAC marketers are finding success with blogging and paid promotion on Facebook.47% of marketers in APAC have the most success with blog posts and articles. Tweet this stat  71% of businesses in ANZ said they are producing more content in 2016 than in 2015. Tweet this stat  62% of APAC businesses are creating more content in 2016 than they did in 2015. Tweet this stat  49% of businesses in APAC intend to increase their content marketing resources during the rest of 2016. Tweet this stat Businesses in Asia Pacific are doing content marketing, but haven’t quite cracked it yet.70% of APAC businesses feel their content marketing efforts are limited, basic, or inconsistent. Tweet this stat  Do you know how your content marketing efforts stack up compared to other companies in Asia, Australia and New Zealand?To make content marketing work for your company, it’s useful to have some idea of how other businesses are succeeding.It helps you find and fix gaps in your own approach to content strategy, content creation and content promotion, and helps you to develop a realistic view of how you should budget and plan.To help out fellow marketers in Asia Pacific, our Australian and Singaporean teams dove into some data on the state of content marketing in APAC. Alongside SurveyMonkey, we surveyed over 700 marketers across Asia, Australia and New Zealand to see where they’ve been focusing their efforts, where they’re struggling, and what their plans are for the remainder of 2016 and beyond.To learn about these findings in more detail and get access to insights and tips from local content marketing experts, download the full Asia Pacific Content Marketing Report 2016 here.21 Revealing Statistics About Content Marketing in Asia Pacific in 20161) Key Statistics Revealing the State of Content Marketing in Asia Pacific in 2016Marketers in Asia Pacific believe in the power of content marketing to generate ROI.Marketers in APAC believe content marketing to have the most commercial impact on their business.  Tweet this stat  Almost a quarter of marketers in ANZ are planning to increase resources to assist with content marketing. Tweet this stat  68% of marketers in ANZ plan to increase investment in promoting their content via earned media (PR & social sharing).Tweet this stat 3) Key Statistics on the State of Content Marketing in Asia 2016Only 40% of businesses in Asia are convinced of the value of content marketing & can measure its ROI. Tweet this stat  Originally published Sep 11, 2016 4:00:00 PM, updated February 01 2017 62% of businesses in Asia struggle to create sufficient volumes of quality content. Tweet this stat  50% of businesses in APAC are doing content marketing, but have no strategy. Tweet this stat The key issues with managing content marketing in this region are the creation of quality content and developing a strategy.57% of APAC marketers say producing quality content is an obstacle to their success. Tweet this stat  62% of APAC marketers measure their content success using social shares. Tweet this stat 2) Key Statistics on the State of Content Marketing in Australia & New Zealand 201652% of businesses in ANZ are convinced of the value of content marketing & can measure its ROI. Tweet this stat  Topics: Marketing Data Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img