first_img Live Webinar: The Science of ReTweets With Dan Zarrella On Sunday morning at SXSW Interactive, renowned author and digital media speaker Clay Shirkyspoke about the way information sharing is changing. His talk was filled with real life examples that outlined one basic theme: and check out our full SXSW content feed at Abundance is a bigger problem to society than scarcity, said Shirky, meaning when something is scarce, it is easy to handle by simply increasing the price of the item that is scarce. When something is in over-abundance, people don’t know how to manage it.    His conclusion was that now that information is easy to share, people have the opportunity to share in a way that benefits society, not just themselves. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . Sharing information is different than sharing goods and services. http://blog.hubspot.com/sxsw HubSpot’s Virtual Booth Social Media Marketing Book Topics: People feel good about sharing information that helps people. When developing an creativecommoners Social Media Join Dan Zarrella, HubSpot’s Social Media Scientist and author of the Photo Credit: As an extension of this sharing concept, Shirky described “rainbow unicorn” sharing, which is a type of sharing that helps you but not anyone else. On the other hand, sharing that helps more than one person and has an impact on a group or society is called “jack hammer” sharing, because it chips away at existing opinions and transforms them into new ones. He continued to reinforce the idea that democrotized sharing provided by the Internet has the ability to have a great impact on society. inbound marketing content strategy If you are attending SXSW, be sure to check-in to When people share goods, for example, they expect something in return such as money as payment for an item. When people share information, they don’t expect anything in return and in fact actually get a positive feeling for doing it. People enjoy providing value to others. Originally published Mar 14, 2010 2:52:00 PM, updated July 10 2013 Friday, March 19, 2010 at 1:00pm ET  Reserve your spot now  to learn what makes tweets contagious and how to create tweets that will go viral and increase your reach and authority.. , don’t forget to think about your customers’ online and offline networks. Outbound marketing was always about targeting customers; inbound marketing means focusing on more than just your customers, but also their customers. Creating content and an inbound marketing strategy that solves problems for your customers’ end-users will empower them to advocate and promote your product. Date and time: for a 30 minute overview of the Science of ReTweets! Inbound Marketing Takeawaylast_img