JAMAICAN DOMINATION IN 2014, Jamaica College broke the high-school Boys’ 4×100 metres Championship of America relay record after posting a time of 39.72 seconds at the prestigious Penn Relays. However, that record only stood for a year as another Jamaican school, Calabar High, won in a new mark of 39.63 last year. At this year’s 122nd staging of the event, which starts on Thursday, the record could be broken for the third year in a row as defending champions Calabar and Kingston College have gone under the record this season, while Jamaica College are not far off as all three teams went under the 40 seconds barrier at the recent MVP Track and Field meet. Kingston College, who were second behind Racers Track Club, clocked a school record 39.52, with Calabar crossing the finish line in 39.60, while Jamaica College had a season-best 39.77. While T.C. Williams out of Alexandria, Virginia, are expected to be the strongest American challengers, indications are that Jamaican teams are expected to dominate this event once again and, if weather conditions are right – warm instead of the usual cool temperatures – a fast time is expected. With three sub-40 seconds so far this season, the Akeem Bloomfield-led Kingston College will be seeking their eighth win in the event and join Camperdown as the most successful school sprint team from Jamaica. On the other hand, Calabar will be hoping to join Kingston College on seven, while Jamaica College will be seeking their second title. With Shivnarine Smalling and Jhevaughn Matherson, who, incidentally, will be making his first appearance at the carnival, set to join Bloomfield, Kingston College will be hoping to make up for last year’s disappointment. In 2015, Bloomfield pulled up with a hamstring injury on the second leg, and Smalling, who looked on in anguish on the anchor leg, will be hoping that things will be different this time around. Calabar, who finished behind KC at the MVP meet without the talented Christopher Taylor, will be hoping that his presence will be enough to ensure a successful defence of their title. His leg could be crucial to Calabar’s victory as the likes of Dejour Russell, Michael Stephens and Xavior Angus are quality athletes. Despite going in as the third-ranked team, Jamaica College cannot be counted out as two members of their record-breaking team from 2014, Waseem Williams and Devaughn Baker, are back. At the MVP meet, Williams was not a part of the team and his inclusion this time around could lift Jamaica College. Baker, who was seen closing fast on the Kingston College and Calabar runners on the anchor leg at the MVP meet, will definitely add more depth to their team in a race which is expected to be lightning-fast.
Arcata >> For all the good the Jacks did on Friday night, New Year’s Eve at Lumberjack Arena proved to be anything but a party.Far from it, really.The Humboldt State men’s basketball team dug itself a hole too deep to get out of, playing one of its worst first halves of the season and never truly recovering in a 70-57 loss to a Cal State Monterey Bay team that suited up just eight players on Saturday night.The loss, HSU’s first in seven home games this season, came 24 hours after its …
Padukone: Losing his touch?Defending a title is a lot more difficult than winning it, as Prakash Padukone discovered in Hyderabad last month when he lost the Indian Masters Championship title he had won at Pune when it was introduced last year.Inevitably, as he prepares for the second World Cup Championship,,Padukone: Losing his touch?Defending a title is a lot more difficult than winning it, as Prakash Padukone discovered in Hyderabad last month when he lost the Indian Masters Championship title he had won at Pune when it was introduced last year.Inevitably, as he prepares for the second World Cup Championship, beginning in Kuala Lumpur on September 15, to defend the title he won in the inaugural championship last year, there is growing speculation at home on whether the Indian badminton ace has lost his touch.In the Indian Masters, Padukone bowed out in the quarter finals, losing to a virtual dark horse, the 19-year-old Indonesian Icuk Sugiarto. The 61-minute encounter began on an exciting note with Sugiarto matching Padukone point for point for the scores to reach level at eight in the first game. Then Padukone snatched four quick points for a slender lead but Sugiarto did not give in and took four points in a row to make the score 12-all Padukone, however, won the game 15-12.Early in the second game Sugiarto mastered Padukone as the Indian seemed shaky. At one stage when the score was 3-1, the service changed 10 times before Sugiarto, with some fine whipcord smashes, turned Padukone’s loose and hesitant returns into valuable points.The Indonesian won the second game 15-2 and asserted a crushing victory taking the clinching game 15-4. As the 2,000-odd spectators gave Sugiarto a five-minute standing ovation at the Fateh Maidan indoor stadium, a Padukone supporter remarked: “Andhra Pradesh is not his happy hunting ground. This is the third time he is losing here in as many years. He lost to Syed Modi at Vijayawada in 1980 and the Indonesian Sartika here last year.”advertisementFacile Victory: As for Sugiarto, he got past Swede Stefan Karlsson into the finals, but lost to fellow Indonesian Luis Pongoh in straight games. In fact, the 22-year-old Pongoh won the championship and collected the pound 1,500 (Rs 24,750) cash prize without losing a game.British bank clerk Jane Webster, 26, who threatened to carry back the largest sum from the championship, was content enough with the ladies singles title worth pound 1,350 (Rs 22,275).At the start of the five-day championship the Badminton Association of India (BAI) enthusiastically declared that there were more foreign internationals than at the Pune Masters, but the pound 14,000 (Rs 2,31,000) prize money contest lacked quality.Pongoh’s facile victory, notwithstanding his calibre – he had defeated Padukone twice – clearly showed that the Indian Masters is just an opportunity for the lesser lights to make some money and notch up a few points for the international ratings.The Chinese, who reached both the men’s and ladies’ singles finals at Pune, were conspicuously absent, as were all-England champion Morten Frost of Denmark and the temperamental Indonesian Liem Swie King.The canny Chinese, like the Indonesians, play a game packed with power and pace and are reportedly waiting for the Asian Games in November to convince the badminton world that their victory over Indonesia in the Thomas Cup finals earlier this year was no flash in the pan. They are undoubtedly a formidable side and Padukone runs into Luan Jin, the all-England losing finalist, in the pool matches at Kuala Lumpur and another Chinese challenger, Han Jian in the later knock-out stage of the World Cup contest.Jian will undoubtedly be keen to avenge his defeat by Padukone last year. The Indian ace is understandably cautious about his prospects; says he: “It is a tough fight with many challengers, and I hope to do well.”Dispute: With Danish clubs closed for the annual vacation in recent weeks, Padukone joined the Asiad probables at the Udaipur coaching camp to keep himself in competitive trim before the Indian Masters. His presence stirred the BAI to press for his inclusion in the Indian squad for the Asiad.There is no doubt that without Padukone India cannot hope for even a bronze medal against Malaysia, Japan and Thailand. The contest for the gold and silver medals will be between the Chinese and Indonesians.Ever since Padukone left for Copenhagen in December 1980 to play with a club, he has been branded as a professional and therefore cannot play for India in the Asian or Olympic Games. There is a debate on whether collecting money as a licensed player disqualifies him from being an amateur. The International Badminton Federation is taking the case up with the International Olympic Committee on the plea that a licensed player is closer to being an amateur than a professional. BAI President Fazil Ahmed feels confident that it has a good case. “If Padukone as a licensed player cannot take part, all those who play against him should also be debarred,” he remarked.advertisementThis peculiar logic of two wrongs making a right only show that the BAI has realised that without Padukone in the squad, it is more than likely that the Indian medal tally at the Asian Games in November will be without any contribution from the badminton contingent.
recognizable brand ( experience page Register for HubSpot’s Inbound Marketing University online training program in a huge way, too, and not everyone has completely wrapped their head around the implications. That blows my mind. If you would have told a marketer twenty years ago that they could hear what their consumers were saying about their product, they’d be pumped! My book shows how you can take advantage of this shift. 8. What is your least favorite type of wine, and what is the weirdest thing you’ve ever eaten? , make sure that you’re acting the way you want to be perceived. Then start getting in the trenches and reaching out to your community and customers and start interacting. You can’t dictate your brand anymore, it’s going to be the result of a two way conversation you have every day with the world. live webinar class 7. Which marketers, blogs, leaders, etc. do you get your inspiration (marketing or not) from today? @garyvee 2. What kinds of cool and interesting things are you doing to promote the book? Do you feel like a total rockstar? More importantly, what exactly is your book advising readers to crush? 13 archived webinar classes and notesheets An idea isn’t enough though! Passion gives you the drive it takes to make a product awesome and convince people that it’s as awesome as you know it is. Building a business isn’t just about having ideas, it’s about executing them. Passion helps on both ends and that’s why I think it’s so important for people to start following theirs. Inbound Marketing University , Gary helped transform his family’s wine business, who had formerly been using outbound marketing tactics, from a $4 million business to a $60 million business. Join Gary for his By far the most impactful thing we’ve set up is the You can’t be a fake brand. You need to back up your talk. The Internet has made it so that everything is becoming transparent. What we need to start think of as branding is letting people know who you really are. So if you’re a business looking to create a Marketing has changed To pick one, I look at a company like Zappos that totally understands how to conduct business in today’s world. Tony Hsieh and his team have redefined the concept of customer service and are a perfect model for any brand learning how to navigate the social media space. Wine Library TV I was one-percent unhappy. I woke up on my 30th birthday and realized that I wasn’t going to own the New York Jets if I didn’t make a change. Also, I had been waiting for an opportunity to get involved in the Internet. I’m not a good writer, so blogs passed me by, but when the Wine Library developers showed me Ze Frank, I was like, this is where media is going! I sent a stock boy out to the store to buy a camera, and I was off to the races. The challenge, which is what will face anyone trying to follow this model, is that you have to be patient. It took 6 months before anyone really took notice of what I was doing. And during that time I was working—hard! Engaging in the community, leaving comments on wine blogs, answering every email until 2 and 3 in the morning. It’s hard, hard work, but if you love what you’re doing, your passion fuels your engine. 3. You talk a lot about the importance of passion in building a successful business. Why do you think it’s such a pivotal attribute? Won’t an awesome product just sell itself? Wine Library TV , which helped grow your family wine business from $4 million to $60 million. What was your inspiration for starting the video blog, and what sorts of challenges did you face and overcome when you started it? IMU includes 2 new free webinar classes plus I don’t have a least favorite wine. My whole philosophy is to try new things and expand your palate. Even if something doesn’t strike my palate the right way, I am a more knowledgeable wine drinker for having tried it. The weirdest thing I’ve ever eaten is the foam handrest next to my keyboard. One day it just ended up in my mouth. , Passion-Inspired Video & Other Content next Wednesday, October 28 at 1 p.m. EDT. 6. Through your experience, what is the most important lesson you’ve learned about branding? How can this be applied to any business looking to create a recognizable brand on and off the Web? . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Originally published Oct 22, 2009 7:08:00 AM, updated July 18 2013 in March that everyone should sign up for, by the way. Basically a lot of stuff. Gary Vaynerchuk 5. Why do you think your video blog has been such a hit? What’s the secret sauce that has made it such a marketing success? Crush It Cruise CRUSH IT! 4. You’re best known for your video blog, Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Free Inbound Marketing University Online Training Program I don’t feel like a rockstar, I feel ridiculously lucky to be able to go out and meet tons of great people and make some new relationships. The book is about this little thing called the Internet, and how it has changed the game. The gatekeepers have lost their power, and content producers have a never-before-seen opportunity to get their voice out and build brand equity. The cost of entry is now zero. Because it’s so cheap to get in, anyone can succeed as long as they’re willing to put in the sweat equity necessary to get themselves out there. , which lets people get added value out of a book purchase–whether it’s a wristband or a personal video or even dinner with me. I really feel that giving people an opportunity to interact beyond the physical book is going to be where more and more people are going to be moving in the future. Of course we also have gotten really involved with the blog community and the media, and I am beyond excited for the ), the “Social Media Sommelier,” is perhaps one of the most admired video bloggers on the Web. Using social media to promote his video blog, Maybe more importantly though, I cared. I cared about my community. I cared about everyone who had something good or bad to say about the show. People can tell when you care and when you don’t, and if you really truly care, you’ll win. 1. You’re currently on tour for your new book, I care and I have the chops. Wine Library TV wouldn’t have worked if I didn’t have the wine knowledge to back it up. Wine is something I’m passionate about, I’ve been training my palate since before I was even able to drink it, and so people could see that I had put in my time and knew what I was talking about.
Originally published May 3, 2010 8:00:00 AM, updated July 19 2013 establish your brand’s social media authority Create Evangelists for Your Brand on Twitter of , but rather for those looking to grow their networks and expand their reach. One way to do this, he suggests, is by creating brand evangelists. is Chuck highlights 5 ways to socialize a presentation, expanding on the following tips: on Search Engine Journal 5 Tips for Making Your Presentations More Social Download the webinar now in the first place. Pete Kistler Use the backchannel, but wisely. Author: Topics: social-friendly how to overcome this challenge presentation. Use interactive polling. Catherine Caine We’ve all suffered through one: a dull PowerPoint presentation that bores rather than engages the audience. Obviously, the 2. Write pleasurable content. Webinar: The 2010 State of Inbound Marketing Content creation definitely doesn’t have to fall completely under the wing of your business’s marketing team, but it can be tough to inspire others to contribute. While Mark’s article first stresses the fact that blog article contributions from other employees should still follow content best practices, he also highlights 5 ways you can OPEN Forum His suggestions include performance-based incentives, monetary incentives, company acknowledgments, paid time off incentives and an end of year prize. motivate your employees to lend a hand Inbound Marketing Add variety and new perspectives to your content by inspiring non-marketing team members to contribute. Darren Barefoot Copyblogger Marketing Takeaway: to learn how more than 230 professionals have been using inbound marketing to transform their businesses. Chuck Dietrich Catherine’s article applies the words of wisdom of poet William Morris to quality content. In a nutshell, she communicates the principle that every piece of content you produce should be either useful or beautiful (or both). While she recognizes this concept may scare some of you out there, she also provides a few guidelines that can help you trust your judgment on whether your content Author: Create anticipation. Trust can make or break a successful marketing program . on Our top pick of articles to get you in the inbound marketing mindset this week will give you some tips about How to Motivate Employees to Contribute Content He recommends a number of steps to help create these evangelists, which can ultimately serve to strengthen your online brand. His suggestions? Define your goals, engage major players in your industry, proactively join relevant conversations, engage people in your area, and focus on quality over quantity. Marketing Takeaway: The Two Vital Attributes of Quality Content Listen to Mike Volpe, VP of Marketing at HubSpot for a 30 minute overview of the 2010 State of Inbound Marketing! Marketing Takeaway: 4. How to create beautiful content: Marketing Takeaway: 2. on on 1. Write meaningful content. , which is why it’s extremely important to develop and nurture a transparent and honest relationship with your prospects and customers. But just like with any other relationship, Darren warns, building trust takes time. useful and/or beautiful. Here’s how to tell… Marketing Takeaway: the Twitter beginner 1. Write content that suits your audience. Pete’s article is not for 2. Write specific content. Mark Thompson 3. Write actionable content. Make your presentations more memorable by taking more “social” approaches. and motivate employees to lend a hand in your company’s content development strategy. Develop and strengthen relationships on Twitter to help Author: best presentations 3. Ten Ways to Build Trust with Online Customers To help you start building online relationships you can be proud of, Darren gives his 10 best tips you can use to create friends out of strangers and customers out of friends. These tips include respecting people’s time, telling the truth, acknowledging every mention, obeying the cocktail party rule, and speaking as individual humans, among others. 1. 5. How to create useful content: Keep the conversation going after you’ve left the podium. Author: Photo by Conor Lawless Mashable Create a Building great online relationships can help propel and maximize the effectiveness of your marketing efforts. Author: Personal Branding Blog are those that achieve the latter, so this Mashable article offers some ideas for making your next presentation more social and interactive. Create effective and lasting content by making sure it’s useful and/or beautiful. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
marketing analytics tools If you have no clue what your visitor to lead conversion rate is, you should probably assume that it’s in the 1-3% range. If you do Lead Generation Goal = New Customer Goal / Lead to Customer Conversion Rate But, it’s too complex for most to grasp. And involves a lot of work to complete. Our new Calculate the Traffic You Need to Generate the Number of Leads You Need Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack online lead generation Here’s my simpler stab at it… Here’s the formula: Now, the Big Question Becomes: How Do You Get the Traffic? Download the free kit . The only way to calculate this number is to know your website lead to customer conversion rate. If you’re still relying on cold calling, this is hard to do. But, even if you do old-school outbound stuff like cold calling and direct mail (or that crazy effective 1-2-3 direct-mail-cold-call-trade-show-punch), you should have a handle on your ‘appointments set’ to customer close ratio. Just assume that an ‘appointment set’ through direct-mail-cold-calling-trade-shows is like an inbound lead, only colder. Any well run sales organization should have a handle on their appointment set to customer conversion rate. If your organization doesn’t have a handle on it, I’d recommend starting a 2. Sales Goals Determine Lead Goals . A bunch of prospects, customers and partners have started using it. Either way, the formula is pretty simple: , I realized I needed to simplify it. Calculate # of Leads Required to Hit New Customer Goal Visitors Needed = Leads Needed / Visitor to Lead Conversion Rate. free worksheet which helps marketers devise an inbound marketing strategy to support their revenue generation goals free trial of salesforce.com We’ll save that one for another blog post, but if you want a head start on figuring it out, here’s the . Originally published Apr 30, 2010 7:00:00 AM, updated October 20 2016 Okay. It’s going to get a little harder for you to start calculating this stuff. We need you to estimate your visitor to lead conversion rate. Hopefully, you’re keeping track of the number of leads you’re getting from your website per month. If you are, you should be able to look at your analytics package and figure out the number of visitors you’re getting. If you are pretty sophisticated and have some kind of lead tracking Inbound Marketing Playbook Learn how to generate more inbound leads using SEO, blogging, and social media. makes it easier to get the data needed to run the model, but for non-customers who are new to the whole idea of actually A little while ago, I published a Inbound Lead Generation Kit right, you might be able to achieve a 5-10% visitor to lead conversion rate. Formula: established, you should be able to get this number very quickly. Topics: closed loop reporting Calculate the Number of New Customers Needed in a Month # of new customers per month = monthly revenue goal / average revenue per new customer Business Calculators setup or If you want to undersand the math behind it, here’s some suggesstions on how to gather the data and what formulas to use. for tips and tricks to drive more leads and business to your site. 1. Revenue Goals Determine Sales Goals predicting and measuring an ROI from inbound marketing Every company has monthly or quarterly revenue goals. If you’re a small business owner or startup and you don’t have some, you should set some. If you’re in marketing and you don’t know what the plans are, you should sit down with your CEO, CFO or VP Sales and ask, “How can I better support the monthly revenue targets?” 3. Lead Goals Determine Traffic Goals
— Don’t make the mistake that you need to have a fully launched and market-ready product before you can get people to talk about it. Dropbox tested landing pages and a private beta program as an effort to generate interest in the product and begin to build a community while the product was still in the development process. Letting users into the process early helped to provide a sense of ownership while it gave the company valuable feedback needed to make the product better. Dropbox Startup Lessons Learned Can you apply any of these lessons to your business? Have you/will you? Dropbox Topics: — People were already talking about Dropbox, but to ramp up the conversation, the company started a referral program that offered customers incentives to recommend the application to others. This one simple change permanently increased new users by 60%. Additionally, Dropbox made changes to their product that made it easier for users to share their love for Dropbox with others. For example, they offered the feature of shared folders, which allows one folder of documents to be shared with multiple users, subsequently encouraging users to invite others to share access to folders. Photo Credit: word-of-mouth 3. Question Best Practices success. free positive publicity , but getting people to talk about your company and product for free isn’t easy. — Dropbox’s public launch plan looked like other product launch plans. They had planned to use some pay-per-click advertising, launch at an industry conference and hire a public relations firm. That all sounds pretty smart right? It didn’t work for them. The cost of customer acquisition was too high because the keywords they were bidding on were too expensive. Basically, the traditional ways to launch and market a company weren’t allowing Dropbox to scale its growth. Still, they realized they were still growing despite the fact that these efforts weren’t working. This growth was due to word-of-mouth buzz about their product. Their next logical step was thinking, “How do we get people to talk about our product even more?” Word-of-Mouth Marketing Every business wants Scootie 2. Build Your Community Before You Even Have a Product within the company so that it could have the data it needed to make the right marketing and product development investments. To understand how to people are talking about your company, it is important to have the Success analytics Download the ebook now! within the company so that it could have the data it needed to make the right marketing and product development investments. To understand how to people are talking about your company, it is important to have the Dropbox’s systems analytics in place to see how new users are discovering your business. Viral Campaigns Originally published May 11, 2010 3:00:00 PM, updated October 20 2016 Word-of-Mouth Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The lessons below were summarized from this great presentation on systems to have access to these charts for use in your own presentations , a cloud storage company, has been able to grow from a software startup with fewer than 100,000 users to more than 4 million users in fewer than two years. All of this by spending no money on advertising and having no prior marketing experience. In such a crowded market place, how did they do it? 5. Understand What Is Working — When Dropbox launched, its market was already highly competitive with dozens of cloud storage companies battling for users. The company realized, however, through looking at comments in forums and reading blogs, that users weren’t really satisfied with competitor products. These other products didn’t work all of the time and would create file errors. In others words, users couldn’t rely on these solutions. Dropbox decided to make a simple file storage application that worked. Customers talk about great products, so the first step in word-of-mouth marketing success is to have a product worth talking about. growth and Free Download: Marketing Data: 50+ Marketing Charts and Graphs 4. Encourage 5 Reasons for Dropbox’s — To learn all of these lessons, Dropbox needed clear data to understand what was working and what wasn’t. The company prioritized 1. Have an Amazing Product in place to see how new users are discovering your business. — To learn all of these lessons, Dropbox needed clear data to understand what was working and what wasn’t. The company prioritized HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook
The entire evolution of marketing shift toward inbound marketing Fact: marketers are shifting their budgets away from “interruption” advertising. 1. Netflix and TiVo Have Replaced TV Physical mail is becoming outdated with time. Who wants to mail in an order, wait a few days for it to arrive, then a few more days to process, then a couple more days on top of that to receive what was ordered? If I want to purchase a dress, I’m going to go to the store now. Or, if there is no brick-and-mortar location, ordering online is still more time-efficient than catalogue ordering. People usually throw away physical mail, anyway. Topics: Telemarketing calls were a good idea when people had landline phones. But cell phones have taken over. Those who do have landlines most likely have caller ID, allowing them to ignore calls from unrecognized numbers. If a telemarketing call is made to a cell phone, the number won’t be listed in the recipient’s contacts list, and the call will likely be ignored. Furthermore, in the digital age, a lot of people simply don’t like talking on the phone. To make matters even more difficult for telemarketers, we also have “Do Not Call” lists. 2. Blogs and E-readers Push Print Media Aside Print ads in newspapers aren’t very effective anymore, as bustling commutes and lifestyles direct readers to blogs and the online versions of publications for news. Being online, keywords can be entered into search fields to sort specific stories and articles. Someone who only wants to read the international news will not stumble upon an ad in the local news section for the new shop downtown. webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. All those methods were great — when they were actually effective. But with the digital age and explosion of social media, people seek quick convenience. Marketers want to pitch offers and receive responses instantly. Consumers want to find and receive things right away. That said… Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Are you adapting to the social revolution? 5. Facebook and Twitter Inboxes Are the New Email Remember when your go-to marketing strategy was outbound? TV and newspaper ads, telemarketing calls, and direct and internet mailing lists were all essential tools for business. It was brilliant to advertise new toys during episodes of kids’ shows, showcase a restaurant in the local paper, be persuasive over the phone, and sell clothing through catalogues. TV advertisements no longer work because nobody has time to watch TV. Instead, people record only the shows they want to watch and view them later on TiVo, skipping the disruptive commercials. . Marketing and Sales Alignment To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a 4. Consumers Want Things NOW 3. Landlines Are Out of Use Originally published Aug 1, 2011 5:30:00 PM, updated October 20 2016 Today, marketers must learn how to transform and adapt their marketing to gain competitive advantage in their industry. Here five specific reasons why new social technologies have made it so imperative for businesses to take advantage of this leaves us with inbound marketing. We’re always online, and we mindlessly click Facebook ads and pay more attention to Facebook inbox messages and Twitter Direct Messages than even our own email accounts.
Ever log onto your computer in the morning and sift through your Tweet lists of favorite folks, your Facebook news feed, your RSS feeds, and wonder where the time just went? I know I do!But, as social media marketers the landscape changes every day. It’s important to stay on top of the latest news. If you took a two week break from Twitter or blogs, you may have missed that Quora had blown up so much. Maybe you wouldn’t have realized that it can now be used as a marketing tool, or that maybe your competitor is using it. But, you want to stay on top of that important news without distracted by the noise and LolCats and…. this kid. Luckily, for me – and you – there are some applications that make it easier for us who are ravenous for information and actually able to absorb it all without the hassle and time wasting. Trunk.ly: A “personal” search engine for all of your links…how cool is that? Basically, Trunk.ly takes all your links that you share online, in any capacity(Twitter, Facebook, Posterous, delicious, Tumblr, wordpress, instapaper, and RSSfeeds), and makes them easily searchable for you at a later time. This is helpful for those who curate content – seeing what things you can use in a news round-up style blog post, for example. You can sign up for Trunk.ly for free. Instapaper: You have 5,000 emails in your inbox, your friend just posted pictures from last night and you need to make sure you de-tag yourself, your sister just shared an awesome YouTube video, and you are catching up on Twitterabout the Tweetup you missed…when do you have time to read all those awesome blog posts? Instapaper helps you breathe a little easier. Basically a simple way to save articles to read when you have time – whether at your computer, on your iPad,or your smartphone. News at your fingertips, when and how you want it. Isn’t that how simple and awesome life should be? I think so! Sign up with Instapaper online for free.Cadmus: Ever miss a whole day from being on Twitter and feel out of the loop? Cadmus will help you “catch up.” This nifty app will group similar posts into conversations and puts the most important at the top of the list for your convenience. In addition it will find the trending topics from within your friends and the “@mentions” from your stream and groups them in convos for your convenience. This also helps with content curation. See what Tweets you should ReTweet from your community – build stronger relationships when you shine the light on others with RT’s and “hat tips.” Cadmus is great concept and free to sign up online. Flipboard: Too lazy to check all the sites you have a profile for? Wish you could sit on your couch with your iPad and have it all fed to you on a platter? Or want your Social News (from the platforms you care about) on the go, and at your fingertips with the ease of flipping a page? Flipboard is the “flip” master. Known as the social magazine – it allows you to “flip” through news, photos and updates your friends are sharing on Facebook and Twitter. Basically this sweet magazine gives you an easy-to-read and access layout so you don’t have to sift through information and updates nor do you have to go from one site to the other. It’s all in one place. Now that’s “flippin” awesome — and so is the free download.Packrati.us: I know I share a lot of links and sometimes I wish I could easily find and go back to them. Packrati.us will bookmark all your Tweets that contain links for you. That sounds pretty helpful, doesn’t it? It will bookmark links you share, links others share with you as well as the Tweets you “Favorite.” To put it simply, Packrati.us is a Twitter + Delicious app. However, now it also supportsHistorious, Instapaper, Pinboard.in, and Diigo accounts. Sign in through Twitter and be a “pack-rat” with you links. Easy as 1, 2, 3. my6sense: Going at full speed ahead, coffee in hand, from one meeting to the next, from dinner party to Tweetup to conference to family get-together to bed to gym to doing it all over again? The hustle and bustle can be fun and rewarding, but it always leaves us little time on our hands. My6sense realizes that and makes it so you have your Twitter, Facebook, news, blogs and RSS on youriPhone, Android and/or other mobile device. This nifty app automatically filters yourTwitter stream so that the tweets containing your most relevant content (links) are presented first due to its relevance ranking system which is made to be fully compatible with the most popular platforms like Facebook and Twitter (among others). Free app for your “on the go” pleasure.Reeder: Love your Google Reader but wish you could access it while you’re bored on the train or waiting for a doctor’s appointment to begin? This app is basically your Google Reader but an on-the-go version for your iPhone and/or iPad. On top of this easy on the go quality, the app also allows you to send to Instapaper(see above for details). save to Delicious, post to Twitter, and email to friends. Sounds pretty convenient and useful to me. This app is available in the App store for $2.99 for any of your apple devices.Take a few minutes out of your crazy schedule to breathe, decide on an app (or two or three) that you like, throw them on your iPad or iPhone or whatever you prefer, take it with you when you head to your next busy appointment, and see how much more convenient and easy your life has become at the touch of a download/sign-up. Let me know what you think of these “time-saving” options for having your social news where you want it, and when you want it.And for your “convenience” here’s my Keeping up with Social News Toolkit to help you out. Enjoy! Topics: Originally published Aug 29, 2011 2:07:00 PM, updated March 21 2013 Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Marketing Topics: Originally published Aug 31, 2011 11:01:00 AM, updated February 01 2017 It’s Wednesday, or Hump Day, as some call it. You’re just about halfway through the workweek at this point. How about an extra little push? No, we’re not talking about a second — or third — cup of coffee. What about some funnies?Over the past few years, we’ve published 45 marketing cartoons. To be honest, it’s actually one of our favorite types of content to publish. After all, cartoons are…well…fun! So to help you cut back on your caffeine intake today, give you a few little chuckles, and offer you some social media marketing knowledge along the way, here are our top 10 marketing cartoons.1. Making Friends in Social Media2. New Facebook Terms Allow Confiscating Furniture 3. Twitterhea: The Unstoppable Urge to Tweet4. Social Media Marketing Madness5. Twitter in Real Life: The Follow-Back6. Digg in Real Life: The Bury Brigade7. Facebook in Real Life: Throwing Sheep8. Big Morning in Social Media9. Google+ vs. Facebook10. Retweeting in Real LifeWhat other social media or marketing cartoons have tickled your funny bone? Which of our top 10 is your personal favorite?