DMG Motors of Donegal are continuing their sensational ‘Get your Car for Free’ competition with some incredible offers on used cars.From May 2019 to May 2020, all used car buyers at DMG Motors will be entered into a draw to win the price of their vehicle back for free.There is no shortage of quality used car options at the DMG Motors showroom outside Donegal Town either. This week’s Car of the Week is a strong and dynamic 171 SEAT AtecaHere, Sales Advisor Shaun Burke at DMG Motors give us an introduction to this Seat Ateca 4Drive XC:The details: 2.0 TDI150 bhp18 inch alloy wheelsMulti-function steeringThe Seat Ateca combines technology and convenience for a driving experience of class and comfort.This model comes with reverse camera, auto lights, auto wipers, headlight washers, front fogs, full leather interior and heated seats.Air conditioning, media system, tow bar and electric mirrors and windows all come with this modern car.If this sounds like your dream car, why not visit DMG Motors to take it for a test drive? Call (074) 972 1396 to book now.Get your car for free @ DMGAnd the extra bonus is you could be in with a chance of winning the price back!The Get your car for free @ DMG giveaway means each customer who buys a used car at DMG will receive a unique number on delivery which will be placed in the draw. The winner will be drawn independently on Friday 1st May 2020.In the video below, Finn Harps legend Kevin McHugh explains how winning could be as easy as 1-2-3!Visit the Facebook offer page here to tag your friends: https://www.facebook.com/pg/DMG-Motors-221791084500477/offers/Browse the current stock now at: www.dmgmotors.ie Watch: Excellent 171 Seat Ateca is Car of the Week at DMG Motors was last modified: November 13th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:car of the weekDMG MOTORSget your car for free with dmgSeat Atecaused car
Eureka >> Roster numbers have been a concern for the McKinleyville High School varsity football team that past two seasons.They’ve finally come to a head this week.Mack Athletic Director Dustin Dutra said on Thursday evening that the Panthers have been forced to cancel — and subsequently forfeit — tonight’s Big 5 game in Crescent City against Del Norte due to there not being enough players fit to play.“Numbers are low and we have a number of kids that are dealing with injuries — most notably …
8 Best WordPress Hosting Solutions on the Market We are still in the early days of location-based apps, but according to new data from Skyhook, there are now over 6,000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps. Skyhook, the company that allows non-GPS enabled devices to triangulate locations by using nearby WiFi signals, also found that only a small number of these location-based apps are currently available across the three major app stores. There are currently only 43 cross-platform location apps.Social networking and lifestyle apps make up the majority of these cross-platform apps, though in general, most location-based apps are travel apps, followed by social networking services and sports and fitness apps. A Web Developer’s New Best Friend is the AI Wai… frederic lardinois Skyhook’s report also highlights the differences in how app developers price their apps in different stores. Wikango, for example, is free for iPhone users, while the Android app costs $14.73 and the BlackBerry app is $19.99. Even though the iPhone platform has a reputation for driving the price of apps down, about 75% of all location-aware apps in the App Store are paid apps. On the BlackBerry platform, half of the apps are paid apps while less than 20% of the location apps on Android are paid apps. Related Posts Top Reasons to Go With Managed WordPress Hosting Tags:#news#web It’s interesting to see that such a small number of apps are currently available across the major platforms. Chances are, though, that a lot of these apps come from smaller development shops that simply don’t have the resources to port their apps to every platform. As the market for location-aware apps matures, we will surely see that a lot of the more successful players will offer cross-platforms apps. Until then, the iPhone is the natural proving ground for these apps, especially given that it has the largest developer and user community at this point. Why Tech Companies Need Simpler Terms of Servic…
Although it was announced on December 1, the rescheduled launch of the Environmental Protection Agency’s Version 2.5 guidelines for the Energy Star for Homes program didn’t generate widespread coverage online. So we’ll look at some highlights here.Originally set to take effect on January 1, 2010, the v2.5 guidelines are now scheduled for implementation on April 1. Single-family homes permitted before then are eligible to qualify for an Energy Star label under the current guidelines, Version 2, until July 1, 2011.Note that the July 1, 2011, qualification deadline using v2 guidelines – aimed at new single-family homes that are at least 15% more energy efficient than comparable homes built to the 2004 International Residential Code – is the same as it was when the EPA announced the original implementation schedule for v2.5. All homes both permitted and completed between April 1 and December 31, 2011 (between January 1 and December 31, 2011, under the original schedule) must be qualified using the new, v2.5 guidelines, the EPA says.The reconfigured implementation schedule also means that condos and apartments in multifamily buildings that are permitted before April 1, 2011, will be eligible for qualification under the current, v2 guidelines until January 1, 2012.Version 3 still on trackOne thing that doesn’t seem to have changed – at least not yet – is the EPA’s scheduled implementation, set for January 1, 2012, of the guidelines for Version 3. That will be the final stage of the progression, although v3 will be subject to periodic updates, based on program-partner input and evolving standards, with an appropriate adoption schedule for each update. (Click here for links to v2.5 and v3 program documents and scheduling details.)The EPA also clarified a few key terms and issues: “Completion date,” for example, is the date of the final field inspection (not the Energy Star inspection) for the home; the Energy Star rater may define the “permit date” for a project as either the date that the permit was issued or the date of the contract on the home; and Energy Star uses the term “single-family homes” to include detached homes, townhouses, row houses, duplexes, and triplexes.In addition, the EPA modified the treatment of basements as it relates to ”Benchmark Home Size” (a reference point based on average home sizes for a specified number of bedrooms) and the “Size Adjustment Factor” (a system for accommodating homes whose square footage deviates significantly from benchmark sizes) in both v2.5 and v3 of the guidelines: “Bedrooms and floor area in basements shall not be counted for the purpose of determining a home’s Benchmark Home Size and Size Adjustment Factor if at least half of the basement’s wall area is below grade.” The EPA also adds that, “as a result of this policy, a home has zero applicable bedrooms with regard to the Benchmark Home Size determination, then the Benchmark Home Size for one bedroom shall be used.”To read an earlier report on changes to the Energy Star Homes specification, read Raising the Bar for Energy Star Homes.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blog Optimization Originally published Apr 5, 2010 9:59:00 AM, updated October 20 2016 If you’ve been blogging consistently for a few years now, chances are you have a pretty impressive supply of content. While this content may not exactly be new, we at HubSpot hesitate to call it old.(Who likes to be called “old” anyway?) Rather, we refer to much of our past content as evergreen content, considering the fact that to many of our readers, fans, followers and audience, this content is still largely valuable and interesting.Over the past couple of months, we decided to conduct a little experiment based on the hypothesis that although our evergreen content may not exactly be “new,” our audience would still be eager to check it out. If you consider the fact that lately we’ve been publishing 3+ articles per day and not everyone in our community reads every article, you can assume that many people are missing out on our content when it’s first published and would derive value from it a second time around.The ExperimentHubSpot experimented with the promotion of evergreen content items (blog articles, archived webinars and Marketing Hubs) via social media sites Twitter and Facebook for two months. The goal was to generate additional traffic to the HubSpot blog without spending time creating more content than the HubSpot team was already creating. The ProcessHow Content Was Selected — Since the bulk of our content is in the form of blog articles, evergreen articles made up the bulk of our content items. To narrow them down, we chose articles that were most successful in the past (in terms of page views and inbound links). Content that was overly timely (e.g. breaking news-related articles) was excluded, and we individually reviewed each article to make sure we did not promote content that would no longer be valuable to readers. Amount of Content & Frequency of Promotion — During a month’s time, we promoted 57 total content items divided between Twitter and Facebook. Based on the difference in nature of Twitter and Facebook, we promoted about 3 content items per weekday on Twitter, and 1 content item per weekday on Facebook.How Content Was Positioned — We wanted to be careful not to position evergreen content the same way as the new content we were simultaneously promoting. At the same time, we didn’t necessarily want to make people think they would be clicking on old or stale content. Therefore, promotion was usually conversational in nature (e.g. posed as a question, a tip or piece of advice) rather than tweeting the full title of the article like we do for brand new articles. (Here’s an example of a tweet, an example of another and one more!)Results — In order to determine whether our evergreen content was succeeding in generating more traffic to the HubSpot blog, we tracked the change in social media traffic to the blog. We also created unique bit.ly links for each of the content items we were promoting and tracked the number of clicks on those links. As a result, evergreen content links received an average of 198 clicks, and we noticed an increase in traffic from social media sources to the HubSpot blog. In fact, traffic from social media sources to the blog has more than doubled since the end of 2009. Topics: Note: The spike in social media traffic in January can be attributed to a Twitter retweet contest we ran on the blog in January.Is your company’s evergreen content collecting dust? If you have a good supply of evergreen content that may still be useful to your followers, why not try a similar experiment to see if you can generate some additional traffic — and ultimately leads? Photo by Shell
3. Buyer Persona Focused – Great copy writing makes personal connections with readers. Copy needs to speak directly to buyer personas , address their pain points and bring value . Therefore, your copywriters — whether internal or outsourced — must have a clear understanding of your organization’s target audiences, and know how to engage them. 4. Optimized for Search Engines – Online content must be crafted for visitors, but optimized for search engines. Ideally , business copywriters will have core SEO knowledge and capabilities. There are many talented writers and content services available, but few that possess the wide range of capabilities needed to satisfy the seven elements of effective business copywriting. Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Effective Business Copywriting However, continually producing premium content worthy of links and leads is not easy. It requires significant time and resources, executive support, long-term vision, internal expertise and often a willingness to share the knowledge businesses once held sacred. More than anything, it requires the ability to be effective business copywriters, generating content that engages your audiences and motivates them to take action. The general rule is: the greater the value of your content, the greater the return on your investment. The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog . There are undisputed benefits to blogging — more indexed pages, inbound links, website visitors and social media reach — and tremendous lead-generating potential in ebooks, case studies, webinars, white papers and original reports. 7. Results Driven – Copywriting needs to be tied to your organization’s objectives, and should play a key role in delivering results (e.g. generating leads, educating key audiences, positioning as an industry leader, etc.). Powerful, action-oriented content has become an essential part of every inbound marketing strategy , and offers an enormous opportunity to differentiate and grow your business. Topics: 6. Creative – Never underestimate the value of quality creative writing. While many of the other elements we’ve discussed can be learned, b usiness-savvy creative writers are in high demand and scarce supply , and can be an invaluable asset to your organization. Inbound Marketing Copywriters should be invested in tracking the content’s success through metrics such as: page views, content downloads, leads and social media reach. This enables future content to be strategized based on past performance, and can encourage the incorporation of new ideas and topics , to drive traffic and capture audiences. 2. Brand Centric – Your brand is a sum of experiences and perceptions. Words, images and actions define your brand everyday, and with inbound marketing, your website and content may often serve as the first (and possibly only) opportunity to make an impression. Business copywriting must convey core brand messages, tell your organization’s story and create positive perceptions that motivate action. 1. Strategic – Online content has to connect to your business goals and brand. Hire writers that understand marketing strategy, and how to deliver copy that integrates across web, search, social and public relations strategies. Originally published Jun 21, 2010 5:00:00 PM, updated July 16 2018 How Do You Resource Business Copywriting? 5. Technically Sound – Technically sound copy is concise and powerful. It uses proper grammar and is written at the appropr iate reading level. It is also consistent in person, voice, tone and format. Copywriters need strong technical writing skills, and the ability to apply these s kills whatever the task, medium or subject matter. What has been your experience with business copywriting? Where do you turn for support? Is your copywriting helping to generate leads and build customer loyalty? Webinar: Advanced Business Blogging Public relations agencies, communications pros, freelancers, former journalists and traditional publishers are all in the conversation as possible sources, but many have yet to step up and evolve their capabilities to meet the growing demand for results-driven online content. Use the list presented above to evaluate potential writers, and find the professionals that are right for your business. So let’s take a look at seven core elements of effective business copywriting, and some tips on how to hire writers that produce results: While marketing professionals and agencies fight over who owns social media, there is a larger and more important battle looming over content creation. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
The entire evolution of marketing shift toward inbound marketing Fact: marketers are shifting their budgets away from “interruption” advertising. 1. Netflix and TiVo Have Replaced TV Physical mail is becoming outdated with time. Who wants to mail in an order, wait a few days for it to arrive, then a few more days to process, then a couple more days on top of that to receive what was ordered? If I want to purchase a dress, I’m going to go to the store now. Or, if there is no brick-and-mortar location, ordering online is still more time-efficient than catalogue ordering. People usually throw away physical mail, anyway. Topics: Telemarketing calls were a good idea when people had landline phones. But cell phones have taken over. Those who do have landlines most likely have caller ID, allowing them to ignore calls from unrecognized numbers. If a telemarketing call is made to a cell phone, the number won’t be listed in the recipient’s contacts list, and the call will likely be ignored. Furthermore, in the digital age, a lot of people simply don’t like talking on the phone. To make matters even more difficult for telemarketers, we also have “Do Not Call” lists. 2. Blogs and E-readers Push Print Media Aside Print ads in newspapers aren’t very effective anymore, as bustling commutes and lifestyles direct readers to blogs and the online versions of publications for news. Being online, keywords can be entered into search fields to sort specific stories and articles. Someone who only wants to read the international news will not stumble upon an ad in the local news section for the new shop downtown. webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. All those methods were great — when they were actually effective. But with the digital age and explosion of social media, people seek quick convenience. Marketers want to pitch offers and receive responses instantly. Consumers want to find and receive things right away. That said… Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Are you adapting to the social revolution? 5. Facebook and Twitter Inboxes Are the New Email Remember when your go-to marketing strategy was outbound? TV and newspaper ads, telemarketing calls, and direct and internet mailing lists were all essential tools for business. It was brilliant to advertise new toys during episodes of kids’ shows, showcase a restaurant in the local paper, be persuasive over the phone, and sell clothing through catalogues. TV advertisements no longer work because nobody has time to watch TV. Instead, people record only the shows they want to watch and view them later on TiVo, skipping the disruptive commercials. . Marketing and Sales Alignment To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a 4. Consumers Want Things NOW 3. Landlines Are Out of Use Originally published Aug 1, 2011 5:30:00 PM, updated October 20 2016 Today, marketers must learn how to transform and adapt their marketing to gain competitive advantage in their industry. Here five specific reasons why new social technologies have made it so imperative for businesses to take advantage of this leaves us with inbound marketing. We’re always online, and we mindlessly click Facebook ads and pay more attention to Facebook inbox messages and Twitter Direct Messages than even our own email accounts.
Originally published Apr 4, 2013 2:00:00 PM, updated September 05 2017 Primary CTA: Because we know that the majority of the traffic we get on this blog is new traffic, our primary CTA on this post, which is about blogging and content creation, is for a very top-of-the-funnel educational offer: a template to create your own blog editorial calendar.Secondary CTA: Because growing the reach of our blog is one of our goals, the secondary CTA promotes subscription to our blog.These primary and secondary CTAs are much like the ones you see at the end of this very blog post. Of course, if you’re already a lead in our database, you may be seeing a Smart CTA for a more middle-of-the-funnel offer as the primary CTA (wink wink).As with anything in marketing, the best way to know which secondary CTAs work best for you in each channel is to test them! So put on your lab coat and safety goggles, and get experimenting! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don’t say “variety is the spice of life” for nothin’! So why not transfer this common knowledge about people’s love for options over to your marketing and give your visitors and prospects some choices, too?While there are quite a few ways in which you can offer variety in your marketing, today we’re going to zone in on one in particular: secondary calls-to-action (CTAs).Start generating more conversions from your calls-to-action today with HubSpot’s free marketing tools.So let’s discuss exactly what secondary CTAs are, and why you should be using them in your various marketing initiatives.What Is a Secondary CTA?Why — I’m so glad you asked! A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. Your secondary CTA is generally featured less prominently than your primary CTA, and it can be a great way to further engage and capture people who may not find the offer in your primary call-to-action appealing.For example, your primary call-to-action might be for visitors to download one of your educational ebooks, which they have to complete a full lead-capture form in order to redeem. And as a secondary call-to-action, you might ask visitors to subscribe to your blog by email, which requires just their email address. Now think about those people who may opt to subscribe to your blog because either they A) weren’t interested in the subject of your ebook or B) just weren’t ready to provide more personal information than just their email address. If you hadn’t offered that secondary conversion opportunity, those people may have moved on from your website without taking any action at all! But because you did, while you may not have captured them as a lead, per say, they’re now a subscriber to your blog. So they’ll likely come back to read more of your content, and hey — maybe one of your other primary CTAs will tickle their fancy next time.In other words, secondary CTAs can be a great tool for saving some of those lost conversion opportunities. Why Are Secondary CTAs Beneficial?In addition to saving lost conversion opportunities, secondary CTAs can be beneficial for a slew of other reasons …1) They’re Great for Generating ReconversionsIn general, the primary CTA you choose should align with the person’s position in the sales funnel. For example, if someone is already a lead who has converted on a bunch of your top-of-the-funnel offers like educational ebooks, your primary CTA might be for a more middle-of-the-funnel offer such as a product demo. But maybe someone isn’t ready to take that next step to see a demo, and they’re content in their current stage — still craving that purely educational ebook you’re promoting in your secondary CTA. No problemo! Even if that reconversion isn’t elevating the status of your lead, it doesn’t mean it’s not valuable. For one thing, that lead is still engaging with your content, and when you use marketing software technology like smart fields and progressive profiling, each and every conversion enables you to gather even more information and intelligence about that lead that you can use to craft more personalized lead nurturing campaigns for them as a result. 2) They’re Great for Progressing Leads to the Next StageOn the other hand, let’s say you’re sending an email to a segment of your contacts database who are all just newly converted leads. They’ve only converted on one of your offers, so it’s probably too soon in the game to promote your product demo as your primary CTA. So you decide to promote an intermediate-level offer related to the subject matter of the introductory-level offer they first converted on. But as your secondary CTA, you also point to the landing page for your product demo, and — whaddya know! — some of those contacts just so happen to go for the product demo anyway!Let’s be honest: You can do your very best to align your offers to a person’s stage in the sales cycle, but you can never truly know when a given person is ready to take the next step. By giving leads the secondary option of progressing further even when you think they’re not ready, it’s a win-win!3) They Help You Prioritize and Support Additional Business Goals Other Than Just Lead GenerationKeep in mind that your CTAs don’t have to always be encouraging conversion on a landing page. A call-to-action is just that … a call to action. In other words, maybe you’re trying to grow your social reach, so you decide to use your secondary CTA to encourage people to follow you on Twitter, Facebook, or LinkedIn. Or maybe, because you know how social sharing impacts things like SEO, you choose to use your secondary CTA to encourage people to share the blog post they just read in social media. Or maybe your company’s annual event is coming up, and you’re trying to attract more attendees, so you decide to use your secondary CTA to promote that event. Or, on the flip side of that same coin, maybe event registration is your top priority right now, you want to make that the focus of your primary CTA, but so as not to sacrifice lead generation, you make your lead gen offer your secondary CTA. The point here is, utilizing both a primary and secondary CTA enables you to prioritize and balance your goals, lead generation or otherwise.Best Practices to Consider When Choosing Secondary CTAsA secondary CTA can promote just about anything a primary CTA can — an ebook download, a webinar signup, a social media follow or share, an event registration, a blog subscription, a consultation request, a trial, a coupon — and the list goes on. The important thing to remember about secondary CTAs is that the offer you choose for your secondary CTA should depend heavily on context. Here are some contextual considerations to make when you’re either choosing the offer for your secondary CTA or deciding on its look, feel, or positioning.1) Determine Your GoalsLike we just we talked about, your decision about what to use as your secondary CTA will largely depend on what your individual goals are, so it’s important to determine what those are first and foremost. This may also vary based on the goals of your primary CTA, where your secondary CTA is getting placed, and what the goals of that particular channel are. For example, it might make sense to promote your annual conference as a primary CTA on your website’s homepage, with secondary CTAs supporting lead generation. But the same might not hold true for your email marketing messages, whose main goal may be lead generation. 2) Don’t Compete With Your Primary CTA — Complement It Remember: Your primary CTA should encourage the most desired action you want people to take. Considering that, you want your secondary CTA to complement that primary one, not compete with it. So make sure your secondary CTA — from copy, to design, to size, to placement — doesn’t ever overpower your primary CTA in any way. It should be immediately evident to your audience what your desired course of action from them is. Otherwise, you might lose out on conversions from your primary CTA for secondary conversions, and chances are, you don’t want that.3) Take the Person’s Lifecycle Stage Into ConsiderationWe talked briefly about this earlier, but it’s worth mentioning again. Always keep the person’s stage in the sales cycle in mind during your secondary CTA selection. If your primary CTA is encouraging them to take the next step and move further down the sales funnel, it may be wise to use your secondary CTA to promote something a little bit less commitment-inducing and more in-line with their current position in the funnel in your secondary CTA.Furthermore, certain pages of your website are likely aligned with certain likely stages in your sales cycle. It makes sense that someone visiting your pricing page, for example, might be further along in the sales funnel than someone checking out your “About” page. Adjust your primary and secondary CTAs accordingly. Dynamic, or Smart CTAs can an additional layer of complexity and relevance here, since they allow you to automatically display certain CTAs based on what you already know a persona’s lifecycle stage is.4) Take the Visitor’s Interests Into ConsiderationSimilarly, the person’s interests can also play a big role in your choice of secondary CTAs. For instance, let’s say you’re a plumber, and you’re sending an email to a segment of your leads who have already downloaded your introductory ebook on plumbing basics. Now let’s say the primary CTA of this email is for a free call with one of your plumbing experts — which would advance your leads to the next stage in your sales cycle. For your secondary CTA, you might choose to send them your intermediate ebook with some more detailed plumbing tips, knowing that they’re interested in plumbing but may not be ready to talk to one of your experts. Maybe they’re really confident in their ability to de-clog that sink drain themselves, and just aren’t ready to admit that they need the help of professional ;-)Smart CTA technology can help here, too, enabling you to display CTAs targeted at different interests by segmenting your CTAs based on page visit history, past downloads, etc.5) Don’t Overdo ItBut you just told me, “variety is the spice of life!” Sure … but there’s a fine line between giving people choices, and overwhelming them with a million different options. While people like to have some level of control, they also crave direction. There’s nothing worse than landing on a web page and being bombarded with a million different CTAs. It makes people freak out and think, Where do I go? What in the heck do you want me to do?! In general, try to stick to just one primary and one secondary CTA — and in certain situations, it might also make sense to sprinkle the page or the email with some subtle things like social sharing/follow buttons. Just don’t be all in your face about those if you’re also promoting a primary and secondary CTA, too. Just use some good ol’ fashioned good judgment.6) Avoid Using Secondary CTAs on Landing PagesWith the exception of social sharing buttons, the only place we absolutely advise against ever using a secondary CTA is on your landing pages. If someone has arrived at one of your landing pages, they’ve already expressed interest in that landing page’s offer by clicking through on some type of CTA — whether it be a CTA on a blog post, web page, or in an email, a post shared in social media, or search result. The last thing you want to do is distract them by directing them somewhere else. Secondary CTAs on landing pages only create friction for the conversion process, so stick to the primary CTA of that landing page — which is to fill out the form! Examples of Secondary CTAs in ActionLet’s round out this post by providing some examples of secondary CTAs in action! The following are examples from HubSpot’s own marketing.In EmailsThe following email was sent to a relevant segment of our leads …Here’s a breakdown of the CTAs within:Primary CTA: The primary CTA is promoting the primary purpose of this email send — to encourage recipients to download our ebook, 16 Companies in ‘Boring’ Industries Creating Remarkable Content.Secondary CTA: The secondary CTA is in the P.S. of this email, promoting an inbound marketing assessment, which is a higher commitment offer that serves to further qualify and progress a lead through the funnel. As a result, recipients can either reconvert on the primary offer, or choose to take the next step in the sales cycle. Win-win!Social Share Buttons: While these can technically be considered secondary CTAs as well, and we generally advise just using one secondary CTA option, these buttons are subtle and don’t compete with or take away from either the primary or secondary CTAs.In Blog PostsThe following is an example of a primary and secondary CTA on one of the blog posts from this very blog. Let’s take a closer look … Topics: Calls to Action
Topics: Nonprofit Fundraising Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 15, 2013 4:00:00 PM, updated February 01 2017 While direct mail seems like a thing of the past, Smile Train, a nonprofit that provides surgeries to children born with clefts and trains doctors to perform surgeries for and treat clefts, risked losing hundreds of thousands of contacts by experimenting with a very unconventional solicitation concept: donate to opt out.The ExperimentBack in 2008, Brian Mullaney of Smile Train had a crazy idea to send out hundreds of thousands of letters (yes — letters) to over 800,000 households. The organization’s CMO, Brian Dearth, explained the idea further: “We provide free surgery to cure children of cleft palate that is permanent. So this is a way for us to convey the permanence. We provide donors with a similar opportunity to make a permanent change and be done with it.”Before it risked losing a large amount of its contact list, Smile Train did a test campaign with 150,000 households, sending half of the group a letter that said if they donated once to Smile Train, the organization would never ask them to donate again. The response was very promising — those who received the “once-and-done” letter donated $22,728, while those who received a standard letter donated $13,234.And that’s not all: Out of all those who received the once-and-done letter, only 39% indicated that they never wanted to be contacted again. That 39% only received a thank you letter with a receipt for their donation and a picture of a child that was helped by the organization. That left 91,500 donors who indicated they wanted to either receive limited communications or regular updates from Smile Train after making a donation.High Risk, High RewardWith the encouraging results from the test campaign, Smile Train felt confident that launching the experiment with its full list of 800,000+ households would be successful … and it was. The once-and-done group donated $260,783, while the standard letter group donated $178,609.With these great results, Smile Train now uses this tactic for all of its direct mail campaigns to recruit new donors.Think Outside the BoxTaking this risk led to a great reward for Smile Train. The group’s efforts serve as a lesson your nonprofit can learn from when it comes to adopting new fundraising tactics.Here are some specific ideas as to how to incorporate this tactic into your future campaigns.Test this direct mail campaign on a segment of your own list.If you haven’t tapped into your direct mail budget lately, take this idea and apply it to a small group of that list. Split them up into two groups and see how much the once-and-done group raises vs. the standard letter you usually send. Test a once-and-done lightbox on your website for end-of-year giving.During your end-of-year online campaign, create a lightbox that asks website visitors to donate once to opt out of any future solicitations. Track how much of your traffic actually makes the donation as well as how much is raised. Then, compare it to your last end-of-year giving campaign online and see if it led to a substantial increase in funds raised. Send a once-and-done email to your stale donor list.If you don’t typically send direct mail as an organization and have a group of individuals that haven’t donated in more than a year, create a similar ask in an email to those individuals. This is an optimal way to solicit those who haven’t given to your organization in a while and weed out those who never will. Also, this will help you clean up your email list and find more engaged supporters. Incorporate a once-and-done option to your Giving Tuesday campaign.Similar to your end-of-year giving campaign, test out this type of ask on Giving Tuesday, which falls on December 3 this year. If you’re already thinking about your Giving Tuesday campaign, incorporate the donate-to-opt-out option and see if it leads to even more donations on the dedicated day of giving.Stay true to your word and don’t ask those who opt out for donations again.Make sure you track those individuals who donate and opt out and be sure not to solicit them again. Create a new list for them in your database and exclude them from any future campaigns. Hopefully, you’ll have only a small percentage opt out like Smile Train did.How has your organization incorporated “donate to opt out” into your solicitation campaigns? Report back if you plan to test it out!
This post originally appeared on Up & to the Right, a new section of Inbound Hub. To read more content like this, subscribe to UATTR.Leo Grand’s story might be the best thing you will hear this year at Christmas, a real-life version of “It’s a Wonderful Life.”Better yet, if we all work together we can create an incredible ending for this story. We can help a homeless man get off the streets and back on his feet. We can, in fact, give Leo Grand the best Christmas ever.The story goes like this. Leo Grand used to work at MetLife, but in 2011 he got laid off and had to move out of his apartment. He was living on the streets.Back in August, an idealistic young software programmer named Patrick McConlogue made Leo Grand an offer — take $100 in cash, or get lessons in how to write software code.Grand chose the lessons. McConlogue bought Grand a few books on computer programming, and a Chromebook. They met every weekday for an hour each day. They did this for 16 weeks.McConlogue is 23, a recent graduate from Pepperdine University who moved to New York last fall. A lot of people made fun of him (see here and here) and called him naive. They said McConlogue’s big experiment in social engineering would fail. They doubted that “Leo the homeless coder,” could stick to it.But a lot of other people were rooting for Grand. More than 30,000 were following the story on a special Facebook page, where Grand became known as “Journeyman.” Some people sent supplies: coats, clothing, backpacks, headphones. One guy, in the military, sent a device that Grand could use to hide the laptop and keep it from being stolen. (McConlogue won’t describe it, because that would defeat the purpose.)Things didn’t always go smoothly. In October Grand was arrested for trespassing and lost his laptop and cell phone, which the police are still holding. He was quickly released and made an appearance on the Today Show, which had heard about the experiment. An executive from Google heard what happened and provided a replacement Chromebook.At one point McConlogue convinced his boss at Noodle Education to let Grand come work inside at their offices. McConlogue also got permission to put aside his “day job” and work full-time with Grand for four weeks to help him finish the app and get it submitted to Apple and Google for approval.Guess What, He Did It!In the end, the doubters and naysayers were wrong. Grand didn’t give up. He sat there in the street and taught himself how to write code. And he completed an app. It’s called Trees for Cars. It lets people carpool and share rides. And it tells you how much C02 you’re saving.Here’s a video where Leo Grand explains his app. Originally published Dec 10, 2013 2:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Storytelling Today, Grand’s mobile app goes on sale in Apple’s App Store and the Google Play Store. It only costs 99 cents.So here’s my idea. Go buy this app. Tell your friends to buy it too. Share this story. Get as many people as you can to participate.Grand gets 70 cents out for every download. (Apple and Google take a 30% cut on transactions; but heck, maybe we should lobby them to make an exception in this case.) To buy it on Apple’s iOS, click here. To buy it for an Android device via Google’s Play Store, click here.Doesn’t matter if you’ll never use the app. That’s not the point. The point is that this guy is a hero and deserves our support. The point is that it only costs 99 cents to let Leo Grand know that you admire what he’s done. Because here’s the thing. Despite all his hard work, Leo Grand is still homeless. He’s living under an awning in New York. Nobody has offered a job.McConlogue says that with a bit more training Grand could have the chops to work as a programmer. “This is his path out. If all goes well, he can get enough money to go back to school,” he says.So let’s do it. Let’s blow this guy’s mind, and give him the best Christmas ever. Let’s help “Leo the homeless coder” become “Leo the coder,” with a job and a place to live and a bright future.If there’s anyone who deserves it, it’s this guy.Moreover — you’re not just helping one guy. You’re helping to start a movement.Recently McConlogue wrote a post on TechCrunch seeking 10 programmers who would volunteer two months to teaching others. So far 150 coders have signed up — and 8,000 people have reached out wanting to learn. “It’s really intense,” McConlogue says. “It’s all over the world.”There’s a great book in this. And somewhere in Hollywood, I have no doubt, someone is already working on the movie.