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All Private Sector workers should benefit – Rohee

first_imgTax-free overtimein light of Government’s move to grant tax-free overtime to bauxite workers, calls are being made for this concession to be implemented across the board so that other Private Sector employees can benefit.PPP General Secretary Clement RoheeDuring a news conference on Monday, the People’s Progressive Party (PPP) General Secretary, Clement Rohee supported the move by the Government to approve the tax exempted overtime, but he noted that it should not be discriminatory.In this regard, Rohee called for other Private Sector workers, particularly those in the sugar industry, to also be granted tax-free overtime.“The PPP is of the view that tax-free overtime should be granted across the board without discrimination and sugar workers should be no exception,” he said.“The Party calls on the Granger Administration to extend a similar concession to all workers in order to bring some relief to their sufferings, which has become increasingly unbearable ever since the assumption to office by the APNU/AFC [A Partnership for National Unity/Alliance For Change] coalition Administration,” he stated.According to Rohee, the move will definitely enhance the economic and financial well-being of the working people of Guyana.Tax-exempted overtime for workers from the Bauxite Company of Guyana Incorporated (BCGI) was announced by the Social Protection Ministry recently.The decision followed a meeting with Social Protection Minister Volda Lawrence, Junior Social Protection Minister Keith Scott, Chief Labour Officer Charles Ogle and BCGI officials on Thursday last at the Ministry’s Brickdam office.The meeting was a response to concerns raised by stakeholders when Ministers Lawrence and Scott visited the company to inspect the conditions under which the workers were employed. (Devina Samaroo)last_img read more

Lake Erie Bill of Rights up for a vote on Feb. 26

first_imgShare Facebook Twitter Google + LinkedIn Pinterest By Matt Reese and Joel PenhorwoodThe folks in Toledo are at it again and this time they have secured a place on the ballot on Feb. 26 for the creation of a Lake Erie Bill of Rights (LEBOR). There was a failed attempt to get this on the 2018 November ballot in Toledo. The effort to get LEBOR on the ballot is being supported by out-of-state interests but it could have a very real in-state impact for a wide range of businesses.LEBOR opens up the possibility of thousands of lawsuits against any entity that could be doing harm to Lake Erie. This includes agricultural operations.“This is a proposed amendment to the Toledo City Charter that would essentially seek to give the Lake standing in court. It would allow citizens of Toledo the ability to bring cases on behalf of the Lake. It says the Lake should be free of pollution and things that could harm the Lake. It makes the Lake act as a person almost who can bring charges against people for harming it,” said Leah Curtis, director of agricultural law for Ohio Farm Bureau. “There is a concern that agriculture would be one of those industries that would be charged or sued with these lawsuits that could potentially come out of this charter amendment. It could really apply to anyone —not just agriculture — anyone who does something that might end up harming the Lake. It could be a leaky septic system or other industries that may have permits that put limitations on what they can and cannot do. The Lake Erie Bill of Rights also invalidates those permits if those permits allow for any harm to Lake Erie. It has wide reaching effects. It has issues for lots of areas.”The Ohio Farm Bureau, along with the Ohio Soybean Association, Ohio Corn and Wheat, and the Ohio Pork Council, filed an amicus brief against the provision in the fall and again in January outlining the significant legal shortcomings with the measure. While LEBOR is not legally sound, and likely unconstitutional and unenforceable, the probable lawsuits resulting from its passage could cost significant money in legal fees for targeted businesses to defend themselves. Pass or fail on Feb. 26, Curtis said that the strategy of litigation being used in this manner and the effort to sue on behalf of Lake Erie are likely not going away.“We are going to continue to see litigation used as a way to create regulations and limitations on industry. It is not new. It has been done for a long time,” she said. “We are definitely seeing it become a more used strategy for a lot of groups as a way of bringing things they can’t get through the legislative process so they go to the courts instead.”last_img read more

My Week With The iPhone 5: The First Of ~104?

first_imgRelated Posts Role of Mobile App Analytics In-App Engagement Dedicated followers of ReadWrite may recall that a couple of months ago I broke my iPhone 4 and spent a week relying on a Google Galaxy Nexus. I enjoyed my experience, but decided that rather than switch to Android, I’d instead upgrade to an iPhone 5 when they became available. (See My Week With Android, Or Why I’m Buying An iPhone 5.)Well, I hate mail-order, and I hate waiting in lines, so I planned to use my repaired iPhone 4 until I could just walk into a store and pick up the iPhone 5 I wanted. I’m not sure that you can do that anywhere right now, but I had no trouble doing so last week at the flagship Apple store in downtown San Francisco. I know that just about every tech writer on the planet has already weighed in on the iPhone 5, so I’m not going to go into the specs and such. Most likely you all know that stuff already.Instead, I’m going to share a couple points that jumped out at me after using the iPhone 5 in my daily comings and goings. Some of these observations may seem obvious to some, but they surprised me. The Bigger Screen: A DisappointmentSure, the iPhone 5 has a bigger screen, but in my daily use, it didn’t seem that much bigger. For viewing websites and apps, I often didn’t even notice the extra size (and that’s not meant as praise). I was hoping the extra space would ameliorate the screen envy I sometimes feel towards Android devices’ whose screens seem to resemble the Great Plains or the Russian Steppes. No such luck. I still have to squint, or pinch-and-zoom to see what I’m looking at.The extra real estate really came in handy only when I happily put 16 apps in a folder, and stuck an extra row of apps and folders on my home screen. That’s saving me some clicking and scrolling as I navigate the 72 apps I migrated from my old phone to the new one. But that’s about it. There’s still not quite enough room for my fingers when typing, so I still make a zillion errors in every sentence. Autocorrect helps, but only to a point. Too often, it correctly spells a different word than the one I was trying to type.The Faster Processor: A Sweet SurpriseI didn’t think a little extra speed in the chip would make a big difference. After all, it wasn’t like I felt my iPhone 4 was slow. I was wrong. Even on the same Wi-Fi connections I was already using, the iPhone 5 was noticeably, significantly faster. Even after a week, I get a little thrill at how quickly apps and Web pages load and present data. It’s so dramatic that I find myself using my phone more than ever, for all kinds of things that I wouldn’t have wanted to wait for on the iPhone 4.LTE: As Awesome As PromisedAs an AT&T subscriber in San Francisco, speed wasn’t my big problem, connectivity and coverage were. But the LTE service in the iPhone 5 seems to help all of those issues, too. I’m getting much better voice connections in my house (which had been problematic) and suffering fewer dropouts and other connection hiccups. And the speed really is amazing. I have 50Mbps Internet at home (see A Love Letter to the Cable Guy, or How Really Fast Broadband Changes Everything), and we have 100Mbps service at ReadWrite World HQ, but I hardly noticed the dropoffs when relying on AT&T’s network.As noted, the faster speeed is encouraging me to use the phone more, so I’m kind of worried I’m going to blow through my data plan and end up spending more money on service – that would be an annoying unintended consequence, although I’m sure AT&T would be thrilled.The Physical StuffThe iPhone 5 is thinner and lighter but longer than the iPhone 4. But none of that really made much of a difference to me. It still fits in my pocket, still feels good in my hand.What did make a difference is that darn Lightning connector. (See iPhone 5’s Lightning Connector Is A Bigger Problem Than Apple Thinks.) I like the fact that it goes in either way, but it doesn’t seem very sturdy. And even though I spent $30 on the stupid adapter, it still doesn’t work on my iPhone speaker units. It charges, sort of, if it doesn’t fall over, but it won’t play the music. Thankfully, the adapter does allow the iPhone 5 to work with the old iPhone connector kit in my car.Two New CapabilitiesThe two most important new capabilities I got with my upgrade are no doubt Siri and turn-by-turn navigation. I’m finding Siri kind of fun to talk to, but not particularly useful. Too often, she doesn’t understand my request, or can’t find me a decent answer, so just returns a Web search. Yawn. So far at least, I’m asking her fewer and fewer questions. Turn by turn navigation is great, though, even with Apple’s sketchy new maps. But at least for me, it’s difficult to set it up and hear the instructions while I’m driving, so it’s not as useful as I’d like when I’m driving by myself. Of course, my Google Nexus had similar voice commands and navigation features, and they weren’t enough to get me to stay on Android. So it shouldn’t be too big a surprise that these capabilities are not changing my life on the iPhone 5, either.Making The TransitionOne of the reasons I decided to go with the iPhone 5 was my investment in the Apple ecosystem – my whole family uses iPhones and it’s nice to take advantage of some the Apple-only features together, like iMessage and FaceTime. (Sure there are other solutions, but these features work really well within Apple’s walled garden.)Moving to the iPhone 5 wan’t completely seamless. It took a few tries to get iTunes (boy, have I ever mentioned how much I hate iTunes?) to back up my old phone and restore everything properly to the new one. I had help from an iOS developer, which was invaluable to learn about a couple key settings to make the process work – especially the need to encrypt the backup to make sure everything moves over properly. Things would no doubt have been easier had I been using iCloud. Or maybe not. (See Cupertino, We Have A Problem.)Once I got everything moved over, of course, there was zero learning curve. The iPhone 5 had all the same apps and capabilities that I was used to using. I did have to re-pair my Bluetooth connections and call AT&T to change my voice mail password – after two years I had completely forgotten it.On the other hand, I also didn’t get that thrill of discovery or the excitement of playing with something new. The iPhone 5 feels like a sweet upgrade, not a brand new toy. That’s a little sad and ironic, but I’m still happy I made the choice. At least until some whizzy new Android or Windows Phone 8 device comes out while I’m still stuck in the 2-year AT&T contract extension I signed to get the new phone.Lead image by Fredric Paul. Inside image by Pamela Robinson. Tags:#Apple#iPhone What it Takes to Build a Highly Secure FinTech …center_img fredric paul Why IoT Apps are Eating Device Interfaces The Rise and Rise of Mobile Payment Technologylast_img read more

An Open Letter to Luddites: Master the New Technologies Or Else

first_img Essential Reading! Get my 3rd book: Eat Their Lunch “The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition.” Buy Now Imagine a delivery driver at the beginning of the 20th century. He delivers goods using a horse and carriage. His company scratches together the money for an automobile. But the delivery driver refuses to use it, saying, “I don’t want to learn to drive one of those things. What’s wrong with a horse and carriage?“Or imagine this: It’s the early 20th-century and a company installs a telephone. Imagine a person in leadership resisting the phone, saying, “I’m phone illiterate. I’m just not good at the phone.” So this leader asks the young people around him to take his calls, relay the message to him, wait for an answer, and then call back on his behalf.Just reading those two scenarios you realize how ridiculous both of these ideas are. You aren’t going to continue to make deliveries using the horse-drawn carriage once the automobile is available. You aren’t going to resist the telephone, either. Why, then, do so many resist new technologies?If you aren’t learning to use the new technologies at a very high level, you’re hurting yourself, your company, and your clients.Hurting YourselfYou can’t be productive and efficient without using the new business tools. You can’t do the work necessary to your job without being efficient at email, web-based software programs, cloud-based software programs and, yes, social media.If you can’t use PowerPoint to share ideas, if you can’t use Excel spreadsheets to share financial ideas, and if you can’t share these documents using the cloud, you’re standing in your own way at work. If you can’t connect with your clients and prospects where they live on social media sites (oh, yeah, they’re already there), then you are preventing yourself from succeeding at a higher level.You cannot succeed without mastering the tools of the trade.Hurting Your Company Your also a burden to your company.Your company is full of nice people that can help you with your work. But it isn’t the nice people at work’s job to do for you what you should be able to do for yourself. They have their own work to do, and your lack of ability with the modern tools of business can’t be allowed to make others around you inefficient.It sure as Hell isn’t your sales managers problem that you can’t, won’t, don’t like, or don’t believe you should have to use your sales force automation. Or generate your own proposals. Or generate your own price quotes.Your lack of ability and desire to learn the tools hurts your company.Hurting Your ClientsYour inability to use the tools is a burden to your clients, too.The fact that you can’t use the digital tools to provide them with the documents and information they need makes you difficult to business with. They don’t want you to bring them another stack of paper.It’s not their problem that you don’t know how–and refuse to learn–to send them a calendar invite. That’s how your competitors send them invitations to meet.Can’t have a meeting online using GoToMeeting, Skype, or VSee? This is equivalent to not being able to have a phone call because you don’t know how to use a phone. Seriously.So you don’t like social media? Fine. But your competitors do. And they’re actually connected, listening, and engaging with your clients online.But, wait! It only gets worse. You can’t program your own website? You can’t create and edit pages on your company Intranet? You can’t record and edit audio and video content on your own? You’re falling woefully far behind.Take classes. Hire internal trainers to teach you (not to do the work for you). Learn to find your own answers on Google and YouTube.QuestionsWhat technologies do you resist because they make you uncomfortable?What technologies do you need to gain in competencies to improve your effectiveness?Which technologies do you believe you can ignore?Do you believe that any technologies have replaced older technologies?last_img read more

5 Marketing Lessons from the Godfather

first_imgThe Godfather is an iconic film and novel that everyone remembers and quotes. There are so many remarkable lessons — from Michael Corleone’s hero’s journey to his succession of leadership from his ailing father during a tumultuous gang war. Here are 5 valuable marketing lessons from the Corleone family that will help you take on the Tattaglias, Barzinis and Sollozzos that you face!1. Keep Your Friends Close, Your Influencers CloserIn our social media life it is important to keep in touch with your friends, but make sure you are engaging your influencers. Identify experts and analysts in your industry and build relationships with them. However, as Don Corleone justly scoffs Amerigo Bonasera on the day of his daughter’s wedding to “Ask with Respect” and “Come to me with friendship,” your motive for engaging the experts should be to build a lifelong friendship!2. Give Your Audience Offers They Can’t RefuseI couldn’t say it any better. Great offers reduce barriers to generating leads. How could anyone refuse to read an eBook that has valuable content or attend a thought leadership webinar that keeps them on top of their game? Especially, if it’s free! When it comes to social media and lead generation, great content makes the best offer.  Share it so your audience will spread it!3. Don’t Hesitate to Go to the MattressesIf you don’t stand for something, you will fall for anything.  Thought leadership is the key to influencing your audience. It will help you to reason with them. Take your strong convictions to the mattresses and build up expertise in your industry. A good example at HubSpot is how we have taken on traditional marketing with our stance on inbound marketing.4. It’s All Personal, Every Bit of BusinessThroughout most of the book (and movie), you are led to believe that every action, every move, is all business. However at the very end, Michael Corleone reveals with this outburst that he alone understood his father the best:”Tom, don’t let anyone kid you. It’s all personal, every bit of business. Every piece of sh*t every man has to eat every day of his life is personal. They call it business. OK. But it’s personal as hell.” Businesses are comprised of people, and using social media is a great way to bring that personal touch to your business and marketing.  It also gives your brand personality!5. If You Can’t Change, You’ll be Sleeping With the FishesThere is a huge shift in how marketing is working and being done on the web. Just as Michael Corleone realized he needed to move from New York to Las Vegas to protect his business interests, you need to adjust with the times or find yourself obsolete. If not, your business could end up like Luca Brassi — sleeping with the fishes!  So in summary: Learn about inbound marketing and use social media to build up thought leadership. Share remarkable content and engage your influencers.  Go to the mattresses with your thoughts, ideas and convictions. But when its over, drop your guns and take the canolis.  In then end, it’s always personal!Are there any other lessons you took away from the Corleone family?  As always I look forward to your thoughts in the comments! Photo Credit: Amazon.comInbound Marketing Kit Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit. Marketing Advice Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jul 9, 2009 9:15:00 AM, updated March 21 2013last_img read more

HubSpot TV – The Long Tail and Pigtails with Guest Mike McDerment

first_img and @ : Link in your Twitter and LinkedIn to make more of LinkedIn. NOTE FROM THE PRODUCERS: Do PPC ads create inbound links for SEO purposes? Forum Fodder Had been down 5.6% in Q2, so the decline is slowing Youhave a few people in the company with really weird titles.  Forinstance, you have a “Director of Better Business” and a “ChiefHandshaker.”  Why? Originally published Nov 20, 2009 1:00:00 PM, updated July 04 2013 Intro Click here at 4:00pm ET today to watch the show live. Pokin’ Holes (Episode Length: 23 minutes, 33 seconds) Searchers Getting Smarter at Searching www.HubSpot.tv Yesterday we loaned the stage to Dart Boston : Create more content to leverage the growing long tail of search. Marketing Tip of the Week How to interact on Twitter: @ of P.J. Naughton: You basically reintented yourselves at one point. Why? LinkedIn works with Twitter, and vice versa Closing – Surprise Guest! (Oink Oink) You guys have a free product. How important is a free product to building community and driving inbound marketing? What was your background before FreshBooks? with Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack LinkedIn and Twitter Hookup FreshBooks Have you ever caught the live show? We broadcast in real-time every Friday at www.hubspot.tv. $14.6 billion in total internet advertising spending in your tweet. IDC says worldwide Internet ad spending down 1% in third quarter repcor FromTwitter, allows you send everything, OR to specify which Tweets, usinghashtag #in – very cool feature, big win over Facebook : Think less like an advertiser, and more like a publisher. : Think about creating a free product to build a community and lower your marketing costs. mvolpe IDC Says Worldwide Internet Ad Spending Down 1% So, What’s FreshBooks? Marketing Takeaway Two way integration – LinkedIn to Twitter, OR Twitter to LinkedIn Subscribe in iTunes: You guys guys have a somewhat contrarian view of SEO?  And according to Yahoo search phrases increased from and average of from 1.2 words in 1998 to 3.3 words in 2006 CEO and Co-Founder Marketing Takeaway http://itunes.hubspot.tv Average words per search has increased form about 2.85 to 3.05 in the past 2 years according to Comscore Special Guest Mike McDerment: Headlines Marketing Takeaway Episode #66 – November 13, 2009 MikeMcDerment Search Engines Getting Smarter…or is it the Searcher? @last_img read more

How To Be The First To Know With Social Media

first_imgEver log onto your computer in the morning and sift through your Tweet lists of favorite folks, your Facebook news feed, your RSS feeds, and wonder where the time just went? I know I do!But, as social media marketers the landscape changes every day. It’s important to stay on top of the latest news. If you took a two week break from Twitter or blogs, you may have missed that Quora had blown up so much. Maybe you wouldn’t have realized that it can now be used as a marketing tool, or that maybe your competitor is using it. But, you want to stay on top of that important news without distracted by the noise and LolCats and…. this kid. Luckily, for me – and you – there are some applications that make it easier for us who are ravenous for information and actually able to absorb it all without the hassle and time wasting. Trunk.ly: A “personal” search engine for all of your links…how cool is that? Basically, Trunk.ly takes all your links that you share online, in any capacity(Twitter, Facebook, Posterous, delicious, Tumblr, wordpress, instapaper, and RSSfeeds), and makes them easily searchable for you at a later time. This is helpful for those who curate content – seeing what things you can use in a news round-up style blog post, for example. You can sign up for Trunk.ly for free. Instapaper: You have 5,000 emails in your inbox, your friend just posted pictures from last night and you need to make sure you de-tag yourself, your sister just shared an awesome YouTube video, and you are catching up on Twitterabout the Tweetup you missed…when do you have time to read all those awesome blog posts? Instapaper helps you breathe a little easier. Basically a simple way to save articles to read when you have time – whether at your computer, on your iPad,or your smartphone. News at your fingertips, when and how you want it. Isn’t that how simple and awesome life should be? I think so! Sign up with Instapaper online for free.Cadmus: Ever miss a whole day from being on Twitter and feel out of the loop?  Cadmus will help you “catch up.” This nifty app will group similar posts into conversations and puts the most important at the top of the list for your convenience. In addition it will find the trending topics from within your friends and the “@mentions” from your stream and groups them in convos for your convenience. This also helps with content curation. See what Tweets you should ReTweet from your community – build stronger relationships when you shine the light on others with RT’s and “hat tips.” Cadmus is great concept and free to sign up online. Flipboard: Too lazy to check all the sites you have a profile for? Wish you could sit on your couch with your iPad and have it all fed to you on a platter? Or want your Social News (from the platforms you care about) on the go, and at your fingertips with the ease of flipping a page? Flipboard is the “flip” master. Known as the social magazine – it allows you to “flip” through news, photos and updates your friends are sharing on Facebook and Twitter. Basically this sweet magazine gives you an easy-to-read and access layout so you don’t have to sift through information and updates nor do you have to go from one site to the other. It’s all in one place. Now that’s “flippin” awesome — and so is the free download.Packrati.us: I know I share a lot of links and sometimes I wish I could easily find and go back to them. Packrati.us will bookmark all your Tweets that contain links for you. That sounds pretty helpful, doesn’t it? It will bookmark links you share, links others share with you as well as the Tweets you “Favorite.” To put it simply, Packrati.us is a Twitter + Delicious app. However, now it also supportsHistorious, Instapaper, Pinboard.in, and Diigo accounts. Sign in through Twitter and be a “pack-rat” with you links. Easy as 1, 2, 3. my6sense: Going at full speed ahead, coffee in hand, from one meeting to the next, from dinner party to Tweetup to conference to family get-together to bed to gym to doing it all over again? The hustle and bustle can be fun and rewarding, but it always leaves us little time on our hands. My6sense realizes that and makes it so you have your Twitter, Facebook, news, blogs and RSS on youriPhone, Android and/or other mobile device. This nifty app automatically filters yourTwitter stream so that the tweets containing your most relevant content (links) are presented first due to its relevance ranking system which is made to be fully compatible with the most popular platforms like Facebook and Twitter (among others). Free app for your “on the go” pleasure.Reeder: Love your Google Reader but wish you could access it while you’re bored on the train or waiting for a doctor’s appointment to begin? This app is basically your Google Reader but an on-the-go version for your iPhone and/or iPad. On top of this easy on the go quality, the app also allows you to send to Instapaper(see above for details). save to Delicious, post to Twitter, and email to friends. Sounds pretty convenient and useful to me. This app is available in the App store for $2.99 for any of your apple devices.Take a few minutes out of your crazy schedule to breathe, decide on an app (or two or three) that you like, throw them on your iPad or iPhone or whatever you prefer, take it with you when you head to your next busy appointment, and see how much more convenient and easy your life has become at the touch of a download/sign-up. Let me know what you think of these “time-saving” options for having your social news where you want it, and when you want it.And for your “convenience” here’s my Keeping up with Social News Toolkit to help you out. Enjoy! Topics: Originally published Aug 29, 2011 2:07:00 PM, updated March 21 2013 Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Social Media Cartoons Guaranteed to Make You Smile

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Marketing Topics: Originally published Aug 31, 2011 11:01:00 AM, updated February 01 2017 It’s Wednesday, or Hump Day, as some call it. You’re just about halfway through the workweek at this point. How about an extra little push? No, we’re not talking about a second — or third — cup of coffee. What about some funnies?Over the past few years, we’ve published 45 marketing cartoons. To be honest, it’s actually one of our favorite types of content to publish. After all, cartoons are…well…fun! So to help you cut back on your caffeine intake today, give you a few little chuckles, and offer you some social media marketing knowledge along the way, here are our top 10 marketing cartoons.1. Making Friends in Social Media2. New Facebook Terms Allow Confiscating Furniture 3. Twitterhea: The Unstoppable Urge to Tweet4. Social Media Marketing Madness5. Twitter in Real Life: The Follow-Back6. Digg in Real Life: The Bury Brigade7. Facebook in Real Life: Throwing Sheep8. Big Morning in Social Media9. Google+ vs. Facebook10. Retweeting in Real LifeWhat other social media or marketing cartoons have tickled your funny bone? Which of our top 10 is your personal favorite?last_img read more

4 Social Media Tips From a Major League Baseball Marketer

first_img Inbound Marketing Originally published Aug 26, 2011 9:00:00 AM, updated July 12 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you’re not already using social media for business, chances are you should be. One of the blockers many businesses must break through is not knowing how to begin or maintain this virtual presence. Businesses may not know how to get people to follow them. Or maybe they’re not sure what differentiates tweets from Facebook posts, or why, if they already have a website, someone should even turn to their social media presence in the first place?At San Francisco’s Inbound Marketing Summit in June, keynote Bryan Srabian explained the effectiveness of social media in the business world by exemplifying his strategies as the director of social media for the San Francisco Giants. He took what once consisted of simple Twitter activity announcing dates and line-ups one step further, and he has since achieved phenomenal growth.”They’re not just Klout-influenced numbers. They’re real fans.”Here are 4 quick social media tips from Bryan Srabian’s success.1. Listen to Your Fans and FollowersIt’s important to spend more time listening, and less time broadcasting. Encourage interaction by asking and responding to questions. Treat participation in social media like you would customer service. Listening to fans throughout the day can serve as a powerful tool. Look at it as an opportunity to connect with your audience and develop positive relationships.”Talking and reacting with our fans in that one-on-one engagement has really been key for us.”2. Be Open to FeedbackLet your followers know that you’re interested in hearing what they have to say. Not everything you’ll hear will be positive, but that’s okay. Feedback is usually constructive criticism, and it can help tune you into your target customers’ needs and wants, and ultimately, help you to improve your products/services. Encourage your fans and followers to start and engage in discussions using specific hashtags (#). That way you can easily follow their conversations and chime in as well.3. Follow TrendsIt’s important to stay on top of news, trends, and conversations that may affect your business, you brand, and even just your industry in general. Make sure you’re effectively monitoring your presence in social media. Look out for popular fan videos, awesome blog posts, and stories in the news that influence and/or feature your industry or company.4. Give People a Look ‘Behind the Scenes’ Considering posting content such as like giveaways, quotes, and photos that cannot be accessed by anyone else but your social media followers. This offers some exclusivity tor your fan base, which adds value and motivates new people to follow you.Have you used any of these tips in your own social media marketing? What other social media tactics can you share?center_img Topics: Social Medialast_img read more

How the Red Cross is Using Inbound Marketing to Drive Donations This Holiday Season

first_imgThe holiday season is here. Sipping on eggnog, baking chocolate chip cookies, popping champagne with family and friends — these are some of the most enjoyable parts of the season. But while we enjoy these little pleasures, it’s important to remember that there are still many people recovering from the devastation of recent natural disasters, like Hurricane Sandy. Does that mean we shouldn’t sip eggnog, bake cookies, or pop champagne? Of course not! But perhaps we should give a little bit back, and share our holiday spirit.Over the past six years at HubSpot, we’ve been humbled to grow an incredible network of inbound marketers. So now we’d like to call on you, the inbound marketers across the globe, to rally together and do something that truly means something. We invite you to join us, and donate what you can to the American Red Cross to help those affected by natural disasters. The Red Cross has done a stellar job collecting donations through its “Give Something That Means Something” campaign. Read on to learn more about this campaign, and how the Red Cross has had success leveraging inbound marketing to drive donations. You can also download the PDF version of this case study here, no form submission required.The American Red Cross’ “Give Something That Means Something” Holiday CampaignThe Red Cross piloted a campaign called “Give Something That Means Something.” Instead of asking people to donate an arbitrary amount of money, the Red Cross wanted to make every donation meaningful. In other words, it’s not about the money someone gives, it’s about what that money symbolizes — blankets, shelter, vaccinations, etc. In this way, donors aren’t just giving away their money; they’re also getting the satisfaction that they truly are giving something that has meaning.For example, you could give the gift of emergency shelter. Every $50 donated toward emergency shelter helps provide shelter for one person. Every $50 increment from there helps give an additional person shelter. That’s a message that particularly resonates with us. We believe marketers should be creating value — marketers should be remarkable. Donating a symbolic gift to help those in need seems truly remarkable to us. That’s why we wanted to highlight the American Red Cross as an inbound marketing case study. Let’s check out why its holiday campaign has been effective.How the American Red Cross Is Using Inbound MarketingThe American Red Cross is employing three top-of-the-funnel inbound marketing techniques to drive awareness for their campaign and help inspire people to donate.1) Digital Holiday CatalogAs every great inbound marketer knows, creating content is key to online marketing success. The Red Cross’ digital holiday catalog is an inspiring, well-designed, and informational piece of content aimed to drive donations during this holiday season. The catalog provides a full explanation about what the “Give Something That Means Something” campaign is all about, and includes a fundamental component of effective marketing content: education. While the goal of the offer is to get people to donate and help with disaster relief, like a good marketer, the Red Cross understands that the way to motivate people to act on their calls-to-action is to provide value. Not only does the catalog detail the various types of donations they can make, but it also provides information about how people can prepare for emergencies. The Red Cross uses this as a way to educate donors about how the money they donate can then be used to help others who need those same necessities. The catalog includes multiple calls-to-action to donate through similar methods like this. It also allows donors to send free holiday greeting cards to announce their gifts, or send Red Cross eCards. These #RedCrossThanks tweets are being sent and used in various forms. Some come from volunteers who have assisted with Hurricane Sandy relief, while others come from people who have benefited from the assistance provided. Here are a couple of examples: #redcrossthanks to the thousands who have responded to #hurricanesandy – couldn’t have been done without all y’all twitter.com/TanyaMGulliver…— Tanya Gulliver (@TanyaMGulliver) December 5, 2012 2) Social MediaWhile the Red Cross is taking advantage of various social media platforms, its giving campaign is seeing particular success on Twitter via the hashtag #RedCrossThanks. As shown in the graph below, once the hashtag was launched in late November, it attracted many tweets. In total last month, #RedCrossThanks was tweeted a little over 1,000 times. In fact, according to hashtracking.com, two of the tweets sent between December 3 and 4 reached 220 followers. Imagine how many people were reached with all 1,000 tweets! Inbound Marketers: Let’s Rally Together and DonateAs illustrated, the Red Cross has been making fantastic use of online marketing platforms and inbound marketing strategies to help people in need. To assist the Red Cross with its goal of making the world better through meaningful donations, help us gather donations for those in need this holiday season. Follow the Red Cross, and share a call-to-action to donate via #RedCrossThanks. Create value. Do good. Be remarkable. It’s the inbound way. Originally published Dec 10, 2012 9:00:00 AM, updated October 20 2016center_img #Sandy is our largest U.S. relief effort in more than 5 years. We have served over 7.6 million meals & snacks. #RedCrossThanks— Red Cross-Mankato,MN (@RedCrossMankato) November 30, 2012By implementing a promoting a hashtag, the Red Cross gives spreads the Red Cross name — associated with positive messaging — to Twitter users, keeping the thought of donating on top of people’s minds this holiday season.3) Video MarketingIn addition to the #RedCrossThanks hashtag, the Red Cross put together a creative and inspiring animated video. This was posted on Vimeo, highlighting and describing the entire “Give Something That Means Something” campaign.As highlighted in a New York Times article (which highlights the success of this particular video marketing effort), the video attempts to steer people’s holiday focus away from giving friends and family material gifts, and instead motivates viewers to give people something that, well, … means something! It calls on people to question their shopping habits, and rather think about the importance of making their holiday spending truly meaningful. This video is so effective because it not only speaks to the viewers on an emotional level, but it also includes several calls-to-action to get them to donate to the Red Cross. Check it out below. Topics: Holiday Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more