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Paul and Harden hope bond translates to success on court

first_imgNBA: New Thunder recruits Anthony, George try to lure Wade to OKC View comments Harden, who finished second to Russell Westbrook in MVP voting last season, is thrilled about the opportunity to pair with such a dynamic player. He believes Paul’s skillset will make things easier for him.“It’s a relief,” he said. “But it’s not just anybody that I’m getting off the ball giving it to. I’m giving the ball to somebody that can do the same thing I can do even better.”Paul is a nine-time All-Star who has averaged 18.7 points, 9.9 assists, 4.4 rebounds and 2.3 steals over his 12-year career, though he has been dogged with criticism in recent years for failing to help the Clippers get out of the second round of the playoffs. Los Angeles reached the postseason in each of Paul’s six seasons with the team, but the Clippers were eliminated in the first round three times and in theWestern Conference semifinals three other times.He readily admits that his only motivation for opting in for the last year of his contract so the Clippers could deal him was to chase a title.“I came here with one purpose, one goal in mind and that’s to win a championship,” he said. “And the cool part is being here with a guy like James that has those same aspirations.”ADVERTISEMENT Since the trade, some have questioned how the two point guards will coexist in Houston. General manager Daryl Morey has no worries about that and said he doesn’t have to see the pair in a game to know that he’s right.“They’ve been playing in gyms around the country and out of the country all summer,” he said. “Just from my watching it and coach (Mike D’Antoni) has watched it even more than me — we’re 100 percent certain it’s going to work.”D’Antoni, who enters his second season in Houston, said the three have had plenty of conversations about how they’ll play together and what it will look like. He knows there will be growing pains along the way, but he believes the fact that both players want it to work will go a long way.“We have little things to work out but, again, both of them are very willing to do whatever it takes to be the best that we can be,” D’Antoni said. “Now we’ve just got to figure out what that is and keep improving on it all year.”Harden ranked second in the league with 29.1 points per game and first with 11.2 assists. He had 64 double-doubles last year after combining for just 67 in the first seven seasons of his career, and he notched 22 triple-doubles after getting just nine total before last season.His brilliant season was marred by a poor performance in Game 6 of the conference semifinals when the Rockets were eliminated with a 39-point loss to the Spurs. Harden didn’t attempt a shot until halfway through the second quarter of the blowout and finished with 10 points to tie a season low.He denies that he paid any attention to the criticism he received after that loss, asking, “What did they say?” about the naysayers.But he doesn’t deny that he should have done more in that game and vows to do just that this season.“Obviously I played terrible,” he said. “It didn’t end in a championship so that’s frustrating. (I’ve) just got to get better. Won’t blame anybody but myself.” Don’t miss out on the latest news and information. LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary LATEST STORIES E.T. returns to earth, reunites with grown-up Elliott in new ad  Brace for potentially devastating typhoon approaching PH – NDRRMC Frontrow holds fun run to raise funds for young cancer patients  BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Kammuri turning to super typhoon less likely but possible — Pagasa Houston Rockets’ Chris Paul chases a basketball amid lighting and fog machines while he takes part in a promotional video shoot during an NBA basketball media day, Monday, Sept. 25, 2017, in Houston. (AP Photo/Michael Wyke)HOUSTON — Chris Paul and James Harden have spent so much time together since he was traded from the Los Angeles Clippers to the Houston Rockets in June that he’s learned the most important facts — and some that aren’t as vital — about his fellow All-Star teammate.“He likes french fries just as much as I do, first and foremost,” Paul said with a laugh.ADVERTISEMENT MOST READ Read Next NBA: Kawhi, George seek more for Clippers than beating Lakers PLAY LIST 01:48NBA: Kawhi, George seek more for Clippers than beating Lakers00:50Trending Articles02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:42PH underwater hockey team aims to make waves in SEA Games Nonong Araneta re-elected as PFF president Then he got serious about why he’s so excited to join Harden and a Houston team that lost to the Spurs in the Western Conference semifinals last season.“He loves to hoop,” Paul said. “You got some guys that like and enjoy to play basketball, and he’s one of the guys who loves it.”FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutAfter spending countless hours together on and off the court in the last few weeks, Paul and Harden can’t wait to see how their pairing will work as the Rockets open camp on Tuesday.“We did a lot of traveling, playing pickup games here and there and stuff like that, so you are antsy to actually get out there with the full crew and see what it looks like,” Paul said. Fire hits houses in Mandaluyong Citylast_img read more

Compton: Aces’ early exit ‘not acceptable’

first_imgAlaska head coach Alex Compton. Tristan Tamayo/INQUIRER.netUpon meeting Terrence Romeo on their way out of the hallways of Mall of Asia Arena, Alaska coach Alex Compton couldn’t stop himself from sharing a light moment with the player responsible for his team’s demise in the 2017 PBA Commissioner’s Cup.“Great shot, you jerk,” Compton said with a laugh to the GlobalPort star, who nailed the game-winning 3-pointer with 8.1 seconds remaining to push Batang Pier into the quarterfinals and knock off the Aces.ADVERTISEMENT Compton admits that he’s not prepared for a lengthy vacation, saying that with all due respect to GlobalPort, he expected to be up all night deciphering ways to stop the Ginebra juggernaut in the quarterfinals.“This is strange country for me. I’m not prepared for this. I didn’t prepare to lose. I was prepared to stay all night reviewing the Ginebra stuff. I’m not used to this. It’s not ok,” he said.Unfortunately, Compton’s expectations will not be reality as Alaska now faces a long offseason pondering where things went south.That’s what an eight-game losing streak does to any team. Starting off 4-0 this conference, the Aces seemed to have lost hold of their identity as they bowed out for the first time in nine conferences under the guidance of the American coach.Compton himself observed the dip in Alaska’s defense as it allowed its foes to shoot 44.8-percent from the field, third-worst in the league, while also hauling down a league-worst 44.0 rebounds per outing.ADVERTISEMENT Lacson: SEA Games fund put in foundation like ‘Napoles case’ Cayetano dares Lacson, Drilon to take lie-detector test: Wala akong kinita sa SEA Games Fearless Romeo saves day for GlobalPort: ‘It was a gutsy move’ MOST READ BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast BSP survey: PH banks see bright horizon amid dark global recession clouds “I think defensively, we are near the bottom. We needed a couple of stops late, but GlobalPort made their shots today,” he said. “I think the number one thing is our defense is a bit missing-in-action and in spurts, we’re not the best offensive team in the league.”“We typically play really hard and generate some points off our defense and it wasn’t that it was completely gone, it just was kind of uphill, downhill roller-coaster. To be in this league, you got to be consistent and that’s really my main concern.”With no other choice but to reassess their current state, Compton said little of what to expect from his team going into the 2017 Governors’ Cup.One thing is definite, though, the Aces will look at this offseason with a lot of pressure as they seek rebound from the failed campaigns this past two conferences.“I’m sure we will talk. We don’t lack data or effort in studying film, or the things that are readily obvious for us that I won’t share publicly. We just have to be better,” he said.Sports Related Videospowered by AdSparcRead Next Palace: Duterte to hear out security execs on alleged China control of NGCPcenter_img Every 18 seconds someone is diagnosed with HIV BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast Pagasa: Storm intensifies as it nears PAR LATEST STORIES GlobalPort won, 107-106, as Alaska missed the playoffs for the first time since the 2012 Governors’ Cup.Compton may have had a little laugh with Romeo but he knows his team’s early exit is no joke.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutout“I think we just didn’t get it done and it’s not acceptable,” Compton said. “I’m aware of some factors, but I care not to share them right now.”“Any factors I’d share will be deemed excuses and I don’t believe in excuse-making, so I won’t make excuses. We’re aware of some reason why. The bottomline is we didn’t get it done and it didn’t meet our standards.” View comments Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Don’t miss out on the latest news and information. last_img read more

Mumbai to host football friendly against Lebanon in June

first_imgMumbai, May 9 (PTI) The Mumbai Football Arena in the suburban Andheri Sports Complex is to be the venue of the international friendly between India and Lebanon next month, it was learnt today.Confirming the development sources in the Western India Football Association said that June 7 has been designated for the football friendly at Andheri.The same venue had played host to the first ever football international in this metropolis after six decades when India played and routed Puerto Rico 4-1 on September 4.Meanwhile, according to a football website the seniors camp under national coach Stephen Constantine is also slated to be held at the Andheri complex from May 20 prior to the friendly.The friendly against Lebanon will be followed by the AFC Asian Cup 2019 qualifier against Kyrgyzstan at Bengaluru on June 13, according to “goal.com”.In March, India had played a friendly against hosts Cambodia prior to taking on and defeating Myanmar in the Asian Cup 2019 qualifier in Yangon which was the countrys first win over their rivals after 64 years. PTI SSR NRBlast_img read more

Social Media Makes No Sense For My Company

first_imgI talk to business owners from hundreds of different industries each month and I’ve observed that a wide variety of companies have begun to take interest in social media. According to a Originally published Oct 29, 2009 8:30:00 AM, updated March 21 2013   76% of marketing and PR professionals “agree” or “strongly agree” that social media marketing is changing the way their organizations communicate. This data signifies a strong interest in social media but it does not necessarily mean every industry has started participating. The two most significant barriers cited to social media adoption were “lack of knowledgeable staff” and ” Internet marketing moves quickly, and the longer you wait the more difficult it is to catch up. Video: How to Use Social Media to Attract MoreCustomers Go to and learn how to generate morebusiness using socialmedia. Type in a keyword phrase that represents what you do or a product you sell. answers.yahoo.com This means that regardless of who your audience is, chances are at least some of them are on Facebook or Linkedin or on another social media site. Don’t believe me? Why not try a simple little test…. If you were one of the early adopters to have a website, or if your company among the first companies to register their domain name, then you are probably reaping the benefits today. These benefits include higher Google Page Rank, a secured domain name, and likely some valuable links you have gained to the site overtime. Just registering a domain has made some people millionaires. Below are a few of the social media monitoring tools Fund.com interact with them in a social media environment. – 1999 for $7.5 million According to the 2009 Marketing Sherpa Report on Social Media Marketing & PR Why should this matter to you? Let’s use twitter as an example. Have you registered your company twitter name? What about your own name on twitter? Even if you are not using twitter today, having this registered could potentially save you money, and a lot of hassle. It would take you less than 5 minutes to register both….that is if it’s not too late. (Especially if your competitors read the same .” Fortunately, there are social media consultants who have emerged over the last few years to fill the knowledge gap, and many tools (such as Hubspot’s Clock Oscillator most expensive domain names sold in history: ) are available that help to easily monitor social media accounts and join in on the conversation. reach out to your audience Cone Business in Social Media Study I did.) Why You Should Start Using Social Media Today: The First Mover’s Advantage Remember if you are an expert in your field, your expertise is very valuable to your audience. Just by performing the Yahoo Answers test above, you probably unearthed several opportunities to , sixty percent of Americans use social media, and of those, Business.com According to the survey, 93 percent of social media users surveyed believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of users feel both a stronger connection with and better served by companies when they can The old adage “The Early Bird Gets The Worm” took on new meaning when the internet age came to be. That bird got a name (Twitter) and the Worm became known as “The First Mover’s Advantage.” – $9,999,950 – Sold in 2008 CreditCards.com (22 questions in Yahoo Answers) inability to measure ROI Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack even if you belong to an extremely niche industry. Whether you are a sales consultant, a real estate agent, software Company, or in the manufacturing industry, you really have nothing to lose and everything to gain from at least getting started in social media. Concrete Vapor Barrier (56 questions on Yahoo Answers) Learn how to use social media to attractmore customers. 59 percent interact with companies on social media Web sites. One in four interacts more than once per week. As you can see conversations about your industry are happening in social media whether you’re participating in them or not. So why not join in? Download the free video I work mainly with B2B customers, so here are a couple extremely niche examples that you may be shocked to see on social media: study done by Cone Business – $2.75 millionlast_img read more

Heatmaps Reveal Where People Look on Social Media Sites [Research]

first_img Topics: Originally published Dec 16, 2011 5:30:00 PM, updated April 24 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Have you ever heard of heatmapping? It’s some pretty cool technology that lets you see where people are looking on a website. If you’re ever testing a new website design or creating a really important landing page, you can use heatmap technology to see where peoples’ eyes linger. If they aren’t looking at the areas on the page you want to emphasize, you know you might have some design flaws.I told you that story to tell you this one. Mashable commissioned EyeTrackShop, a startup that performs heatmap studies for marketers, to see where people look on popular social media sites. They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn’t always include the business pages, the results are interesting for social media marketers nonetheless. You can see the heatmaps for all of the social media networks they researched on Mashable, but we’ll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. And of course, the marketing takeaway from all this heatmap research.FacebookFacebook’s heatmap shows people spend the most time looking at the profile picture and the first two posts on the page. The profile information at the top of the page also ranks high, as does the list of friends on the side. As you move past the halfway mark of the page, visual attention drops significantly.EyeTrackShop also shared a metric called fixation order, which is the order in which most people looked at areas of interest on the page. Interestingly, most people on Facebook started by looking at the middle of the page where status updates are posted, then went to the left panel where friends are listed.Google+Despite being larger, the Google+ profile photo doesn’t attract as much attention as the Facebook profile photo. The most attention was paid to the name, tagline, and first post. Like on Facebook, someone’s Circles was also of interest.Viewers spend an average of 5.9 seconds in the middle of the Google+ page, which is slightly longer than is spent on the middle of the Facebook and LinkedIn pages. This might be due to the fact that this is a new network, and people are still trying to understand what they are looking at and how they can interact with content.TwitterThe most notable viewing pattern on Twitter is how far down the eye goes on the screen compared to other social networks. Because of the pace at which tweets come through though, this is not surprising, as users are used to scrolling further down the page to see tweet streams.At 3.1 seconds, Twitter’s average dwell time for the middle of the page is significantly lower than on the other three social media networks. Again, because of the fast-moving nature of this social media network, people are probably quickly clicking onto another page from here.LinkedInIt’s all about your title on LinkedIn; overwhelmingly the eye is mostly focused on someone’s name and job. As with all social networks, the picture receives some time in the spotlight, as does the section that displays a person’s education, connections, and recommendations. People do scan down to work experience as well, but they seem to only linger on the most recent place of employment.Most of the time is spent on the middle of the page on LinkedIn, after which it appears users move to the right to take some sort of action (e.g. see if they are connected, and if not, potentially connect).Marketing TakeawayThe importance of profile photos is not diminishing. Give a face to your social media accounts, because (shocker!) people want to socialize with human beings!Social media networks also showed the most attention garnered to the top left sections of the page — where titles, names, and the first status update reside. That means you should make it easy for people to identify who you are by choosing a name that clearly identifies who you are (and if you’re on Google+, an awesome tagline) so you pass a user’s blink test.And though status updates are dynamic, whatever is at the top is clearly important to visitors, so don’t post updates willy nilly just to keep your profile fed. Take an extra 10 seconds to ask yourself whether this update is interesting and engaging. If it is, you’ll have better luck getting visitors to “fixate” on your profile.Have you ever used heatmapping technology? Where do you think people spend the most time on your social media accounts?Image credit: dullhunk Social Media Engagementlast_img read more

How to Structure a Kick-Ass Marketing Team for Any Company

first_img Originally published Jan 12, 2012 6:30:00 PM, updated July 28 2017 Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business?Here’s how: Talent.Click here to download our free guide to hiring and training a team of all-stars.All your inbound excitement won’t deliver results if you don’t have the right skills to adapt. After years of working with thousands of customers, we’ve got a pretty good picture of what a high performing inbound marketing team might look like across a variety of company sizes.First, let’s define what we mean by different company sizes. You may not agree with all of them, but that’s fine; at least we have a common lexicon. SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees Midsized Business = Somewhere between 101-1,000 Employees Enterprise = Upwards of 1,000 employees, but NOT including your massive Fortune 1000, big brand-type companies where it starts to get extremely big, siloed and global. (That could be a book!)Now that we’ve agreed on sizes, let’s talk about who you need to hire to rock inbound at each level. SMB: The Utility Player Some small businesses are lucky if they have ONE dedicated marketer, and there are plenty where the owner is just dedicating 5-6 hours a week to marketing. We’re going to focus on those companies who are big enough to warrant a dedicated marketing resource. When hiring your solo marketer, you need to find a utility player who is first and foremost smart . Second, he/she cannot be a specialist; your perfect marketer probably won’t be a pure-play journalist or a graphic designer who wants to try something new.You need to hire someone who has demonstrated success in a few different areas: Content Creation: Did they blog, do some corporate communications, work at an agency creating content for a variety of companies? GREAT! Analytics: Your marketer doesn’t need to be an Excel junkie, but they should have a working knowledge of the marketing funnel, know what questions to ask and be comfortable doing some basic tracking and ratios using tools like Google Analytics, Excel or even HubSpot . Digital: Do they understand how the internet works and how businesses can leverage it? Do they use the web for personal reasons and have accounts on popular social networking sites like Facebook, LinkedIn, and Twitter? Creative: Unless you strike it lucky, you probably won’t find someone who can crank out logos and artwork in a snap and do all the rest. But if you target someone who has taught themselves some basics in Illustrator or another graphics program, you’ll likely be able to get CTAs, sufficient enough imagery, and basic creative done without spending a ton of money on contractors. Campaigns: Ideally, you’ll find someone who has run a few campaigns across multiple channels — they can be as simple as email + call campaigns, or be through full-fledged event type campaigns. Your utility player needs to understand the lifecycle of a campaign and how the different pieces play together for a bigger bang than a sole tactic. Where can you find these utility players? Sadly, there are very few college programs that crank out EXACTLY this profile. However, a lot of PR, marketing, and communications grads will go work for a marketing agency after college and find that they love the work, but would rather dive in deep to just one company rather than jumping from client program to client program. You should consider hiring someone with 3-5 years of agency experience across a variety of skills that is ready to dedicate their efforts to helping just one company grow and find satisfaction in seeing their longer term impact. Midsize: The Melting Pot You’ve graduated from the solo, utility marketer and need a team to develop a brand and generate leads for a bit larger company. This means you need to deliver more leads to your sales team and provide them with a lot more tools to help close deals. In this environment, you still want team members coming in with some of those ‘utility player’ characteristics, but ideally, each of them is also exceptionally strong at one of a few areas. You are creating a melting pot of talent that can’t be too siloed and could jump in and help each other out at a moments’ notice. Team Leader:  Drives the overall strategy for the organization and should be someone who has working knowledge of all the disciplines. They still create some content but spend the bulk of their time using analytics to make decisions and empowering their team to be successful. This person should be accustomed to rolling up their sleeves 30% of the time to help out with blog posts, content offers, or resolving tough execution challenges. Blog & Social Media Lead: Inbound success is contingent on content to get you found, and your number one lever is blogging . Put someone in charge of the blog as both an editor and writer. That means they create but also source content from the rest of the team — and company in fact. This person OWNs the growth of traffic and leads from your blog and social media efforts . For this role, you want a utility player who loves to write, has good judgment about social messaging, and is pretty good at motivating others to contribute via lightweight program management. Content Offers Lead: How do you convert visitors into leads? You need solid offers. That means ebooks, webinars, whitepapers, etc. This person should be great at content and creative with/comfortable using basic email and webinar tools. This person should also be empowered to source content externally if needed. Product & Customer Marketing Lead: Usually at this point, you have enough visitors and salespeople that you need to educate them a bit. A product marketer with great verbal and written communication skills can help you translate your paid offering into a message that someone might actually care about. This person should ALSO be blogging and helping create offers because they are closer to the customer than the rest of the team. Budget for Creative & Tools: You’ve got a choice here. Hire more people or develop a budget to help you scale across the diverse needs you will have. Since you may not need so many specialists just yet, erring on the side of vendors at this stage is wise. But as you grow to a team of 10 marketers, maybe getting a graphic designer who is also a great writer or handy with HTML could be a good hire. Where can you find these well-rounded talents? It’s important to note that NONE of the roles above absolve folks from being content creators or let them crawl into an email or social media silo. In fact, at HubSpot, when we were a team of about 5-8 marketers, we routinely swapped job roles to ensure that no one was missing a key skill and the team didn’t stagnate.That means the same utility player mentioned above could be the perfect fit for any of the roles on this team. The important part is to determine if your utility player has fallen in love with one of the major disciplines and might want to have a bit more ownership but still be able to swap and help out at a moment’s notice. Enterprise: Specialists With Content Chops You’ve been growing like crazy, and your company of 1,000+ has serious marketing demands ranging from analyst relations to events to SEM. Even though we cringe at the silos that can sometimes befall the specialist team, you are at a point where your efficiency will be greater with people who are truly expert at one core aspect of marketing and can also contribute to the content engine along the way. Although we aren’t yet a 1,000 person company, HubSpot’s rapid growth demands a marketing engine that is getting close to what we’d expect to see at a much larger company.Without going into a full org chart, here are some of the types of roles and specialties that exist: CMO/VP Marketing: Leader who is setting strategic direction and ensuring that marketing is aligned with corporate goals and in charge of talent hiring/development is this person’s primary role. Directors: Inbound Lead Generation, Product Evangelism, and Brand & Buzz Specialists: Blog (2 or more), Social Media (2 or more), Content Offers (2 or more), Email Marketing (1 or more), Lead Management (1 or more), Product Marketing & Analyst Relations (3 or more), PR/Buzz (2 or More), Graphic Artist (1 or more), Events (1 or more), Paid Marketing (1 or more), Customer Engagement (1 or more), Marketing Engineers – building stuff for marketing (1 or more) What are these people doing, and where do you hire them? Even though you see a lot of specialists here, each player has a combo of expertise in their area plus content creation or support for another area to ensure your team maintains agility. Even more notable is the omission of an analytics person — because each team should be analytically inclined and OWN the numbers for the element they specialize in with results rolling into the directors and CMO level.Hiring in this environment can be tricky. You can find folks who have done tons of email marketing but have never had to come up with the actual content offer itself. Steer clear of one-trick ponies, and opt instead for someone with perhaps a little less depth of experience but great overall communications skills and marketing savvy.Regardless of company size or type, hiring great talent is one of the most difficult growth challenges you’ll face. Resist the temptation to hire an okay person; there are stellar talents out there who are worth the wait. We find a lot of them through our personal networks and via social media as well as a very active intern program. A Note on Interns: THEY ROCK Whether you are an SMB or in a massive company, getting summer interns or co-ops during the semester is one of THE best ways to trial out talent and fit while also getting some work done. We’ve hired 6 amazingly talented people, all out of our intern pool of probably 20 folks over the last 3 years. Each intern has done some great things and a few really went above and beyond to show us they could learn fast and take on real ownership for projects. The only way you’ll really be able to evaluate an intern fairly is if you give them both a meaty project to own and a variety of smaller areas to contribute.  A summer might look like: intern writes 10 blog posts, 1 per week, supports 1 webinar, writes one ebook , and does an analytical study on your lead quality with recommendations that get presented to your sales and marketing departments. They need your leadership and guidance, but if they are truly awesome and can do all of this, you might have just found yourself your next utility player!Make your resume even more appealing to potential employers by becoming a certified inbound marketing professional with HubSpot’s free marketing certification. Get started here.Want to learn more about working in Marketing? Check out The Pros & Cons of 7 Popular Organizational Structures [Diagrams]. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Marketing Jobslast_img read more

Businesses That Blog Generate 2X More Email Traffic [New Data]

first_imgPeanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. What do these all have in common?They’re all better together!A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. In this data, “Email Traffic” includes two main sources: traffic from traditional email marketing and lead nurturing campaigns , and traffic from blog post email alerts (emails to people who subscribe to the blog via email). These numbers show that blog emails and traditional emails from customers who blog, taken as a whole, generate more traffic than traditional emails from customers who don’t blog. Download 195+ visual marketing design templates to use for social media posts, infographics, and more.  Interpreting the Data Email traditionalists might look at this finding and say, “Bah! You’re conflating two types of email. Of course emails from blogs are going to generate more traffic! Content isn’t that important to traditional email marketing.”But this is old-school thinking. Look at the critique closely. That emails from blogs are going to generate more traffic is intuitive to most marketers — yet many of those marketers continue to pump out traditional emails bereft of engaging content. Blog emails work because they include remarkable content . Include equivalent content in your traditional email marketing — and repurpose the quality blog content you already have — and your engagement will shoot up. Marketing Takeaway As a marketer, I think this study has a simple takeaway: if you want to make email work, you need to focus on the content. How do you focus on content? Create a blog that covers topics your buyer personas find useful, and come up with creative ways to repurpose that blog content (as well as content from other assets like videos, ebooks and webinars) in your emails. A good example of this is the State of Inbound Marketing Report we included in one of our HubSpot emails, featured below.If you want to learn more about creating a great blog or creating compelling email offers, read this business blogging ebook , and our introduction to email marketing . And it’s important marketers invest in the quality of their email content considering the rapid depreciation of email lists. Approximately 25% of your email list expires every year , and you’ll have trouble rebuilding it (or even see more rapid rates of depreciation) without investing in consistently creating quality content. Or worse, you could become addicted to the crack of purchased email lists.If you don’t believe me, just read the story of  this marketer  who set off to do sophisticated email marketing — marketing automation, actually — without the right kind of content. The results were catastrophic. As he said, “We … quickly discovered that marketing automation is a beast – it  devours content . If you don’t feed it, it dies.” What types of blog and email marketing content do you find the most effective? Image credit: spcbrass Topics: Email Marketing Metrics Originally published Feb 28, 2012 5:03:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Nonprofit Website Design: 5 Key Factors to Consider

first_img Topics: Originally published Dec 13, 2013 6:00:00 PM, updated July 28 2017 Nonprofit Marketing What do a first date, a job interview, a home showing, and your website all have in common? It’s not a trick question, nor is it tricky. If you think for a few seconds, the term “first impressions” will come to mind, I’m sure. I see the light bulb turning on right now.As much as we might wish they didn’t, appearances and first impressions matter, and in each of the cases above, I’d go so far as to say a first impression can make or break the deal.When a potential donor stumbles across your organization and wants to check you out before making a donation, what are they going to do first? Go online. In fact, studies have shown that over 65% of donors go to an organization’s website before deciding to donate. They’re going to Google your nonprofit, land on your site, and instantly make a judgment about your organization. Within seconds.If your nonprofit website looks boring, confusing, or out of touch, or the donors visiting it just simply don’t “get” you, they’ll likely move on. It might not seem fair, but that’s how it is in a world with shrinking attention spans and split-second decisions. This is why your nonprofit web design is so important. It’s not just the face of your organization (although it most definitely is that) — it can literally be a make-or-break factor in whether or not a supporter gives or goes.Your design must establish an immediate connection with a user. This is fundamentally important if you want to engage in a meaningful way with your audience. But before you think that means hiring an expensive agency to create a “wow” factor on your website, let me be clear: Great design does not mean leaving your online visitors breathless with its beauty. You don’t establish connection with by spending gazillions on a professional designer.Simply put, a great website design should clearly tell the story of your organization. If people come to our website and they get what we’re about because we’ve told our story well through the use of images, text, online tools and other elements, then we’ve done our job. We’ve established a connection.Here are some key factors to consider when creating a site design that connects with your end users.1) Start with a well-executed brand. Before we get into the specifics of your website’s design, let’s talk for a minute about your nonprofit’s brand. This is really where the foundation of great nonprofit web design begins.Your logo, your marketing materials (from direct mail to email), and your social media profiles — everything you put out into the world about your organization should all look like it actually came from (gasp) the same organization. It should all work together and conform to your brand’s colors, design style, voice, messaging, and personality.The fancy term for this is integrated marketing. Once you are sure that you have a well-executed brand, you’ll have a solid foundation on which to build your website and an established direction for its design.Think of your NPO’s website as the hub of your marketing efforts: You have people coming and going from your site via various channels (your Facebook page, an email you sent out, a postcard you just dropped, etc.). Every line of communication and every touch point with your organization should look consistent, sound like you and exude your brand’s personality.Once you are confident that this is true for your organization, you can start to focus on the specifics of your perfect nonprofit website.2) Get your eyes off yourself and focus on your donors. One of the biggest mistakes that many nonprofits make with their websites is they design it from the inside out. In other words, they create a site that resonates with those inside the organization, not the people they want to reach.So if a potential donor lands on your site and is met with a lot of industry jargon, acronyms, nonprofit speak, and stories about how great you are, do you think they’re going to connect?Your staff members might — and maybe your board members — but you’ll lose a big part of the audience that you’re trying to engage with and your website simply won’t work for you.Everything from your text to your images to your online tools needs to come together and create a cohesive design that says, “Here’s who we are, this is what we do, and here’s why you matter to us.” Again, it’s about connection.3) Engage with real photos of real people. I don’t want to knock stock photography at all — it has its purpose, maybe even in a few spots on your website. But its purpose is not to tell your organization’s story. You are a living, breathing organization that impacts people and changes lives. Don’t sell yourself short with stock images that don’t really speak to your cause.Instead, use images of real people — either those who volunteer, serve, or have been served by your organization. You may even be able to call in a favor from a photographer in your area to take some professional shots.Suffice it to say, though, the images you use are crucial in establishing a connection with your visitors. If you want to tug on some heartstrings (and we all do), get some great shots of the people whose lives you’ve changed, and tell your story through the use of those images.4) Make it easy for people to do stuff. Great nonprofit web design isn’t just about being another pretty face in the crowd. Yes, you want to have engaging donor-focused content and pictures that tell a thousand words. But in the world of websites, design goes deeper than just painting a pretty picture.Once someone lands on your site and you’ve sufficiently motivated them to take action, you need to have the tools (also called functionality) to enable them to act. In other words, our websites should serve a purpose and offer something substantial to the people who land on them.Think of good design as a two-way conversation: We tell our story, and then we ask our audience to connect and engage with us in a variety of ways. But it’s up to us to provide the tools to connect and engage.This means not only giving users the ability to donate online, but also to maybe view an event calendar, register for an event, sign up to volunteer, access a private area for key people (like board members), subscribe to our newsletter, and more.Here’s a key thing to remember about functionality: You most likely won’t have just one type of end user. You may have supporters, volunteers, media professionals, prospective donors, other nonprofit professionals, and people curious about your cause all visiting your website, each one looking for something different. It’s important to look at your site through the eyes of each group and ask, “Which tools would that segment of our audience want?” And then be sure to incorporate that functionality into the design.5) Consider Kevin Bacon. Well, not him exactly. Rather, consider “six degrees of Kevin Bacon.” But in your case, let’s make it three. Confused? Let me explain.The “six degrees of Kevin Bacon” theory suggests that anyone who’s worked in Hollywood is just six steps away from knowing Kevin Bacon. This is based on the “six degrees of separation” philosophy that says any two people on earth are just six (or fewer) acquaintance links apart. Now, let’s turn to your website. Pick a “Kevin Bacon” on your site. It could be your event calendar, your nonprofit blog, a resource library, or a registration page — anything that might be an intended destination for any particular user. Good web design will make it possible for any user to get to his intended destination in just three clicks, not six.So, a good rule of thumb to follow is “three degrees of separation.” Don’t make any of your online visitors work harder than three clicks in order to get where they want to go.People are busy, and when they’re online, their attention spans are short. They move quickly. Some people might prefer the scenic route, but it’s best to assume that most users want quick and easy navigation that allows them to get to their destination in just a few clicks. Help them get where they want to go with plenty of links, buttons, and clear directions pointing them in the right direction.It comes down to this: Great nonprofit web design is about your audience — communicating, connecting, and engaging with them in a way that makes sense to them, and then enabling them to take action. Tell your story in their language, and then invite them to become a part of it. Do that and you’ll be well on your way to creating the type of impact and change you wish to see in the world.What other key factors do you find in effective nonprofit website design?Randy Hawthorne is the Publisher of Nonprofit Hub. As a Professional Certified Marketer, he feeds his passions of marketing and education by working with nonprofits to understand marketing principles to grow their organizations. Randy frequently speaks on and teaches marketing topics to numerous groups, including the American Marketing Association. Don’t forget to share this post! 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The Resources You Need to Run an Inbound Marketing Campaign

first_imgPicture this: You’re back at the office, sitting at your desk, ready to work. You’ve taken a look at how your marketing offers performed in 2013, and you’ve got fresh ideas on how to get more leads or drive more website traffic in 2014. You’ve been dreaming of marketing campaigns. You’re on fire! Well … not quite. You haven’t done anything just yet.But we know you will, and we’ve got just the thing for you: We’ve compiled the ultimate kit to running inbound marketing campaigns, complete with templates, checklists, worksheets, and even a step-by-step guide on how to run inbound marketing campaigns with HubSpot.What’s an inbound marketing campaign?As a marketer, you probably hear the word “campaign” a lot. Historically, running a marketing campaign usually meant using one marketing channel, like email or paid ads, to announce a product launch or establish expertise in your industry.But then the internet blew up, and now that’s not the only way your prospects learn about your company. They visit your website, follow you on social media, and probably even read your blog.Inbound campaigns are different than traditional campaigns. They take into consideration the way people learn about your company online and align every one of your marketing channels around your marketing goals, creating the best experience for your prospects.Now, when a potential prospect opens an email from you, they’ll see the same message on your website, on social media, in your blog posts — everywhere. Unifying your message across all your marketing channels helps convert your website visitors.Resources for Executing Inbound Marketing CampaignsWe promised you a one-stop shop, and we always like to deliver. So here it is! All of the resources listed below can be found in our aforementioned Campaign-in-a-Box kit.Resource #1: Free Template: Determine Your 2014 Marketing GoalsWhy You Need ThisBefore you start creating an inbound marketing campaign, you’ll need to decide why it’s necessary to run one. What are you trying to achieve? By when? And how? We call this “SMART” marketing because these kinds of goals are specific, measurable, attainable, realistic, and timebound — just like your inbound campaign should be.How to Use ItThis template will help you stay on task when creating goals for your campaign. It’s easy to set a “goal” and forget about it (New Year’s resolutions, anyone?), but this template will help you create concrete (SMART!) goals for your campaign.Also, it’ll show you how the inbound marketing campaign you’re running helps achieve your overall marketing goals for the year — think of it as a giant piece to your marketing puzzle (and who doesn’t love puzzles?)Resource #2: Worksheet: A Marketer’s Template for Creating Buyer PersonasWhy You Need ThisNow that you have SMART goals in mind for your campaign, you’ll need to think about the right audience for what you’re offering. The best place to start choosing your audience is from your buyer personas. Your campaign audience might consist of multiple buyer personas or one specific persona that fits the criteria.How to Use ItThe template will help you understand buyer personas and give you a foundation to start building your own. Bring any research or survey data that you already have on your prospects and customers to help fully flesh out your personas. Once you’ve built them, choosing personas for your campaign will be easy.Resource #3: Worksheet: Blog Editorial CalendarWhy You Need ThisOnce you’ve built your offer, there are several ways to promote it to your campaign audience and even new visitors. One effective way to do this is through blogging. Because your offer should be based on a topic that your audience cares about, there are likely multiple angles to blog about.For example, if you’re offering an ebook, pull an excerpt from it and expand on it in a blog post. It’s a great way to get your audience interested in your offer before they’re even asked to download it.How to Use ItThis worksheet will help you create an editorial calendar for your blog specifically for topics around your campaign. It’s a great at-a-glance view of how your blog will help promote your offer based on the topics you’ll be writing about. You can even use it to bring in other details about your campaign, like any relevant keywords, links, and your campaign personas.Resource #4: Worksheet: Social Media Scheduling TemplateWhy You Need ThisUsing the social media channels where your campaign audience hangs out is another great way to promote your offer and keep your campaign messaging coordinated with all of your other marketing efforts.You’ll be able to determine which channels to use from your buyer personas. And because your campaign audience is likely to visit more than one of your social media channels, it’s important to organize your social media so you’re not spamming your followers with the same message over and over again.How to Use ItThe scheduling template is a worksheet that allows you to plan for social updates on Twitter, Facebook, LinkedIn, and Google+. It even includes a content repository, so previous links and offers are easy to find.Also, the template provides recommendations for publishing frequency. But don’t forget: Even after you publish your social messages, you’ll still need to monitor engagement and reply regularly to your fans and followers.Resource #5: Worksheet: Google AdWords TemplateWhy You Need ThisIn the spirit of transparency, you might not need this worksheet to run an effective inbound marketing campaign … but, you might. How do you know? If you have marketing budget to spend, and you’re familiar with and use Google AdWords, it doesn’t hurt to support your campaign with pay-per-click ads.How to Use ItOnce you download the worksheet, you’ll be able to manage all ads you’re running through Google AdWords in one template. It helps you organize ads through every stage of the marketing funnel, and you can easily record all ad variations, keywords, and destination URLs right in the worksheet.Resource #6: Worksheet: Nurturing and Automation PlanningWhy You Need ThisYour campaign is now up and running. You’ve set goals, you’ve got a target campaign audience, your offer is built, and it’s out in the world via your marketing channels. But the campaign’s not over, because you still need to nurture your prospects based on how they’re interacting with your campaign. For example: Someone saw your offer, clicked on it, and downloaded it. What’s next for them?How to Use ItFirst of all, it’s good to familiarize yourself with what marketing automation is — and what it isn’t. Once you’ve got a good grasp on it, this nurturing and automation planning worksheet will help you segment the leads you’ve been generating through your campaign and nurture them based on the goals for each segment.Resource #7: Worksheet & Presentation Deck: Monthly Reporting TemplateWhy You Need ThisJust like goals set the foundation for your campaign, reporting on your campaign will help you understand which marketing channels are helping you achieve your goal — and which ones could use a little love.Reporting on your campaign should happen throughout, but a wrap-up of takeaways and lessons when your campaign is over is just as important.How to Use ItFirst, the excel template will help guide you through the metrics that contribute to the success of your goal. If Excel isn’t your thing, don’t worry — it’s filled with formulas and helpful tips to make sure you’re reporting correctly. There’s also a pre-made PowerPoint deck template so you can take the reporting you’ve already done and turn it into a nice presentation for your boss or clients. See, we think of everything.Are you already running inbound marketing campaigns? What other resources are useful to you? Let us know in the comments! Originally published Jan 8, 2014 2:00:00 PM, updated February 01 2017 Marketing Campaigns Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

The ABCs of Content Marketing: A Glossary of Terms

first_img Originally published Jan 13, 2014 4:00:00 AM, updated August 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Content Creation You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak?Maybe you do — but I bet there’s at least a few people in your organization who could use a helping hand getting up to speed.We’ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you’re ticking all of the right boxes to be more successful with your campaigns this year.Free Resource: Content Marketing Planning TemplateHave fun diving in to this glossary of terms — and if we missed any, leave your definitions in the comments below!AAgileHaving the ability to move quickly in the world of content creation is a necessity for inbound marketers. Not only does it enable you to respond to opportunities quickly — like newsjacks, for example — but it helps you recover from failures quickly, too. (And trust me, there will be failures.)Agility is the difference between a content marketing strategy that succeeds and one that falls flat, so work on adjusting on the fly. This post can help you become more agile.AnalyticsMaking use of analytics is the only way you’ll have insight into which content is working — or falling flat. Ideally, you’ll make use of a closed-loop analytics solution so you’re able to see what happens to all that site traffic. Think about how cool it’ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead … but an actual paying customer!BBloggingBlogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Your business blog should be built from a foundation of topics and keywords that you’ve discovered are important to your audience, and that help solve the challenges that your readers face. This means that promotional posts should be subtle and rare.Buyer PersonaKnowing your audience is vital to your success in content marketing — buyer personas help you do just that. They’re little snapshots of your target audience that allow you to create content that speaks to their specific needs.We’ve written tons of content around building your buyer persona, but this blog post in particular is very detailed on the subject. It even includes a template you can use to guide you through building your own personas.CCalls-to-ActionCalls-to-action are a critical part of your content marketing, because they help convert all that site traffic you’re driving through content creation into actual contacts in your database. While not every piece of content you create requires a lead-gen call-to-action, your content should include some sort of CTA — whether to share your content on social, subscribe to your blog, or check out another page on your site. Clickthrough RateClickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Did they click on the CTA at the end of the blog post? Did that visitor turn into a lead? Did they even open the post?This data can inform how you approach content creation, giving insight into which content types and subject matters are most appealing to your readers — and even what type of copy they enjoy reading.Conversion RateTraffic is great, but every business needs new customers to sustain itself. Conversion rates give you an idea of how good you are (or how good your content is) at converting visitors into leads, or leads into customers. (Those are two of the most typical conversion rates content marketers measure, anyway. But feel free to get creative!)Crowdsourced ContentCreating your own content can take more time than you have to lend to it. That’s where crowdsourcing comes into play. Allowing subject matter experts, customers, or freelancers to create your content for you is a prime way to get more quality content published in less time. Compile the content you get back into a really awesome offer and give credit to all the contributors — a win-win for everyone involved.DData-backed ContentBacking up your claims in content with up-to-date and accurate data makes every piece of content stronger, and can help you establish authority when writing controversial or thought leadership content. Make sure you note your source and link back to it to avoid getting into any hot water if your claims are found to be incorrect.Tip: Factbrowser is a great tool to find industry-specific data for your content.Dynamic ContentDynamic content is a way to display different messaging on your website based on the information you already know about the visitor.For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service).Read this post to learn more about how you can use dynamic content to make your marketing more personalized.EEbooksEbooks are a common type of content that many marketers use — often to help generate leads. They are generally a more long-form content type than, say, blog posts, and go into in-depth detail on a subject.This blog post takes you from start to finish on creating an ebook.Editorial CalendarAn editorial calendar is like a road map for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how often to publish to best support your inbound marketing strategy.Maintaining an editorial calendar will keep you more organized and show you any gaps you may have in your content library. It also helps ensure you’re doing the right things for your personas and not going way off-track with the topics you’re covering.Don’t have a proper calendar of your own yet? Check out this free, pre-designed editorial calendar template.Evergreen ContentEvergreen content is content that continues to provide value to readers no matter when they stumble upon it. This post serves as a prime example. These posts are typically a content marketer’s best friend because of the tremendous SEO value they provide.Experimental ContentContent can take many different formats, which opens up lots of opportunity for experimentation. For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. While you should continue to do what works to ensure you hit your numbers, you should also try to take a risk with your content once in a while. You never know what success it might yield.FFacebook Facebook is a social network you’re likely quite familiar with already — but it has become so much more than just a platform to publish content and gain followers. You can now utilize the awesome targeting options available through Facebook advertising to find and attract brand new contacts to your website and get them to convert on your landing pages … but remember, you still need awesome content to do it.We created this ebook on how you can use all of the super cool targeting functionality on Facebook to grow your database, if you’re looking for more information on how to take your content marketing to the next level through Facebook.FormatsIt’s always a good idea to try and find new ways to deliver your content. Have you tried video? Webinars? Google Hangouts? Facebook or Twitter Chats? An email tip series? Podcasts? SlideShares? Try out a few and see what works best for your audience. A little bit of research on where your audience is hanging out will help you with this one.GGoogle+Google+ is a social network that allows you to join and create circles in which you can mix and match family members, friends, colleagues, and fellow industry members. While you can use it much like other social networks — to publish and share content, and generate new leads — it also provides content marketers with tremendous SEO value due to the rising importance of social sharing in search engine algorithms. (It is owned by Google, after all.)HHashtagHashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content.It’s a good idea to create a hashtag for every big piece of content you publish online, and subsequently promote on social so you can spark conversations and monitor them easily. (Social Inbox will also help you with that!)IInbound LinkAn inbound link is when another website picks up your content and links back to it from their site. It’s one of the many criteria for great SEO that Google’s algorithm takes into account, because it’s a sign that your content is high-quality.InfluencersEvery industry has influencers — people that the rest of us look up to because of their experience and intelligence. Knowing who these influencers are helps content marketers stay on top of trends and learn more about their industry. If you happen to have a relationship with an industry influencer, you might consider broaching the subject of co-creating some content together — it could help you increase your own authority and reach in your industry.Infographic An infographic is a highly visual piece of content that is very popular among digital marketers as a way of relaying complex concepts in a simple and visual way. Read more about how to create a knockout infographic here.InstagramThough initially a haven only for younger generations who wanted to post, edit, and share unique-looking photos, Instagram has grown into a premier social network that’s a viable opportunity for content marketers. Many businesses are taking advantage of the site by posting industry related photos that their followers and customers would enjoy seeing.KKeywordsA keyword — or keyword phrase — is what a search engine user inputs when looking for information. Keywords are important for content marketers because the keywords your target audience are typing into search engines are typically good topics to create content about. Spend some time carefully, and analytically, picking keywords (both short and long-tail) to optimize your content and website pages. Here are some tips on getting started with keywords.LLanding PagesLanding pages are the epicenter of your lead generation. For the purposes of content marketing, they are where your lead-gen content assets live so you can convert more visitors into leads, and leads into customers.Lifecycle StagesLifecycle stages are helpful ways to describe the relationship you have with your audience, and can generally be broken down into three stages: awareness, evaluation, and purchase.What’s important to understand about each of these stages is that not every piece of content you create is appropriate, depending on what stage your audience might fall in at that moment. That’s why dynamic content is so great — you can serve up content that’s appropriate for whatever stage that particular visitor is in.Learn more about how to map content to lifecycle stages in this blog post.LinkedInLinkedIn is a social network that allows people and businesses to connect with one another. It’s particularly popular for B2B marketers, though some B2C marketers have found it helpful, too. One major marketing benefit of LinkedIn is their Company Pages — not too dissimilar from Facebook business pages — that allow businesses to promote themselves and broaden their following. Many marketers also see great results from LinkedIn Groups, which are excellent places to share and discuss content with others in your industry.NNewsjackingNewsjacking refers to the practice of capitalizing on the popularity of a news story to amplify the impact of a piece of content. For instance, if Google releases an algorithm update, we here at HubSpot would want to blog about it because 1) it impacts our audience, and 2) Google rewards those who cover news items quickly and comprehensively by bumping up their placement in the SERPs.Next time you come across a big news story that has a tie-in to your industry, see if you can find a way to cover it with your own helpful, relevant spin.OOffersOffers are content assets that live behind a form on a landing page (i.e. they help you generate leads for your business).If you need help putting together some high-quality offers your buyer personas will love, take some time to read over this post.PPersonalizeIn content marketing, personalization means creating and delivering content — blog posts, emails, social posts, etc. — with both the persona, and the lifecycle stage of that persona, in mind.PinterestPinterest is a visual social network typically used by ecommerce marketers, but not without its fair share of top-notch B2B and B2C content marketers. Businesses and consumers alike use the website to post images and photos they like so fellow users can repin (share) that content.Not every company has taken advantage of this site yet, and if you’re one of them, we advise you check out this offer to understand the benefits Pinterest can offer.PromotionSpend the same amount of time planning the promotion of your content as you do developing it. That means you should be using all the channels at your disposal — like email, social, your blog, even PPC — to get eyeballs on your content.QQualityIf you Google “ebook,” within 20 seconds, you’ll have over 170 million search results to choose from. But how many will you actually look at, never mind exchange your personal information for?With the increasing popularity of content, there’s now a bigger need than ever to ensure that your content is jam-packed full of value. Don’t create content for content’s sake — take your time and make sure to keep a super high standard of quality in everything you publish. That way, your readers will keep coming back for more and sharing your content with their network.QuantityEstablishing the right quantity of content to create and share is also important to grow and maintain your audience. Not every business needs to create and share content at the same velocity, though. Choose the frequency that’s right for your business, and stick to that schedule relatively consistently so your readers know what they can expect from you.SSocialGet active on social media. Don’t simply use it to push out your content, but when you do share your content, make sure you create a hashtag that enables you and your readers to interact with each other.Take advantage of the broad spectrum of social sites that are out there today — yes, Facebook and Twitter are the obvious ones, but do your due diligence on the merits of using platforms like Google+, Pinterest, Instagram, etc.Social OptimizationYou can optimize every piece of your content for sharing by adding social sharing icons, email-to-a-friend buttons, and lazy tweets. Make it ridiculously easy for your readers to share your content, because if you don’t provide the option, the chances of them doing the work for you are pretty slim.TTemplatesSeems like a pretty obvious one, but the development of content ain’t easy. Don’t be afraid to get help — use our content blueprint to access tons of tools and templates for developing your content.TwitterWant to share news with your followers? Chat with customers? Give a quick shoutout to some partners? Twitter’s the place to be. The social network allows for 140 character posts that you can share with the world — images and multimedia content welcome, as well.VVisual ContentVisual content is critical for content marketers who want to catch their prospects’ attention. Invest in things like infographics, videos, and data visualizations to help make your content more interesting to consume.YYouTubeYouTube is a very popular platform for hosting your videos, because it has a pre-existing audience for you to tap into. Video marketing is effective for generating traffic to your main website, building brand buzz, and building a social media presence.There are lots of tools out there now to help you create awesome videos without breaking the bank, too. For screen recording, try Camtasia. For free editing, try iMovie for Mac or Windows Live Movie Maker.ZZerys Zerys is a nifty little community of writers who want to create your content for you! If you’re stuck for time or resources, you can use Zerys to contract a writer.Freelancers have proven to be excellent resources for marketing teams all over, so if you don’t think you can handle content creation internally, look into some outsourcing options.What are some other core content marketing terms you think should make this list? Share your suggestions (and definitions) in the comments!last_img read more