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first_imgJOCKEY QUOTESGEOVANNI FRANCO, DANUSKA’S MY GIRL, WINNER: “Danuska’s got such a big heart. I knew it the second time I rode her, she showed me she had lots of heart. Today the only way to steal this race was to just go. I knew she would fight them off whenever they got close to her and she sure did. She could feel Emboldened coming and she just kept on going. I let her know Dream Tree was coming and she responded well, she was still finishing strong.”JOSEPH TALAMO, EMBOLDENED, SECOND: “She ran really good, she had a good effort last time in the La Brea with a really good third. Today the same thing she came flying home, Danuska didn’t really come back to us. Just a really good honest effort.”TRAINER QUOTESDAN WARD, ASSISTANT TO JERRY HOLLENDORFER, DANUSKA’S MY GIRL, WINNER:  “No question, Geovanni’s made a big difference with this mare.  We like the way he rides.  He’s aggressive and they run for him.  We nominated to this race, because it looked like all the top sprinters ran last week in the Beholder Mile (Grade I, March 30).“I didn’t see a lot of speed, I thought if she breaks out of there well she will be very tough, she usually is when on the lead, also when she works she won’t let anyone by her. She won long last time, she’s done really well with Geovanni, and the time in between races didn’t bother me because she likes the time.”NOTES: The winning owner is Bad Boy Racing, LLC.Bad Boy Racing’s Danuska’s My Girl and jockey Geovanni Franco win the Grade III, $100,000 Las Flores Stakes, Sunday, April 7, 2019 at Santa Anita Park, Arcadia CA. © BENOIT PHOTOlast_img read more

The Future of Viewability – New Report Outlines Key 3MS Findings

first_imgToday, 360i released a new report on The Future of Viewability, which addresses the challenge of ad viewability for marketers. The report summarizes a study led by the “Making Measurement Make Sense” (3MS) initiative, a multi-organization initiative comprised of the IAB, the 4As, the ANA and MediaLink.As part of the group’s core mission “to propose standards for metrics and advertising currency that will enhance evaluation of digital media and facilitate cross-platform comparison for brand marketing,” the 3MS engaged several partners – including 360i – for a pilot program focused on the topic of ad viewability. The attached report outlines the discoveries of the 3MS program, and the short and long-term implications of these findings on both the digital industry and the overall media landscape.Key learnings include:[1] The viewable ad impressions metric is a necessary evolution to the online advertising model. Adoption of the ad viewability metric will ensure marketers understand the real impact of their media investment.[2] Measuring viewability is an ongoing pursuit that will be pushed forward by innovators, with greater polish and evolution emerging as more people adopt the new metrics. As for now, the pilot uncovered challenges that must be overcome before ad viewability will be embraced.[3] The implications of a standardized viewability metric are substantial and tremendously positive for publishers and consumers alike. The ad viewability metric will shift how the industry perceives the monetization of online real estate.Download the reportlast_img read more