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Breaking: Gardaí seal off area after discovery of body

first_imgThe body of a man in his 50s has been discovered in Bundoran.Gardaí are investigating the sudden death, which occurred in the Ardfarna area of the town at 2pm on Tuesday afternoon.Forensic investigations are underway. A garda spokesperson confirmed that no foul play is being suspected at this time. The man’s body was removed to Sligo University Hospital for a post-mortem examination. Gardaí said that the results of the post-mortem will determine the course of the examination. A file will be prepared for the coroner’s court.The area has been sealed off to the public.Breaking: Gardaí seal off area after discovery of body was last modified: December 12th, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

Things to know: Timo Meier gives an update on his health for Sharks’ playoffs

first_img(CLICK HERE, if you are unable to view this photo gallery on your mobile device.)SAN JOSE — Timo Meier skated onto the ice about 10 minutes before Sharks practice got underway on Monday, eliminating any doubt that he’ll be available for his team’s opening-round playoff series with the Vegas Golden Knights.Meier confirmed that he’ll be healthy enough to play when Game 1 kicks off at SAP Center on Wednesday. As a result, the Sharks will be opening the playoffs with their most-complete roster …last_img read more

Will Elitist Science Lead to Mind Control?

first_img(Visited 24 times, 1 visits today)FacebookTwitterPinterestSave分享0 When you can’t convince the public, try zapping or manipulating them.A disturbing paper appeared in PNAS recently: “Selectively altering belief formation in the human brain.”  Why would anyone want to do that?  The abstract explains,Humans form beliefs asymmetrically; we tend to discount bad news but embrace good news. This reduced impact of unfavorable information on belief updating may have important societal implications, including the generation of financial market bubbles, ill preparedness in the face of natural disasters, and overly aggressive medical decisions. Here, we selectively improved people’s tendency to incorporate bad news into their beliefs by disrupting the function of the left (but not right) inferior frontal gyrus using transcranial magnetic stimulation, thereby eliminating the engrained “good news/bad news effect.” Our results provide an instance of how selective disruption of regional human brain function paradoxically enhances the ability to incorporate unfavorable information into beliefs of vulnerability.  (Sharot et al., PNAS, September 24, 2012, doi: 10.1073/pnas.1205828109.)Much as altruistic people might like to help the misinformed learn to exercise better judgment in financial decisions and disaster preparedness, or to alleviate the sufferings of those with phobias or schizophrenia, this Frankenstein method of “magnetic stimulation” to alter beliefs resurrects visions of psychopolitics (think Soviet Russia or North Korea).  People with knowledge of 20th century history might be justly alarmed by scientists who come with promises, “we just want to help you.”  Why not put the magnets away and try reasoning with people as fellow human beings?A reference to “the evolution of overconfidence” reveals where these psychologists are coming from.  Evolution, they say, has left us vulnerable to bad beliefs.  Humans don’t engage in good Bayesian reasoning.  They don’t update their beliefs when presented with new information.  “The consequences of readily integrating good news into our beliefs while underweighting bad news are likely to be considerable for an individual and for society.”  This raises fearsome questions about what should be done – and by whom.  Yikes; look at what they did to their subjects, right out of Frankenstein:TMS [trans-cranial magnetic stimulation] pulses were delivered by a Magstim Rapid2 Stimulator (Magstim) at 40% of the maximum stimulator output using a small TMS coil (figure-of-eight shape, 50-mm diameter). We used an off-line continuous cTBS protocol, which consisted of three pulses at 50 Hz repeated at 200-ms intervals for a total duration of 40 s. A 5-min rest period was implemented after the termination of cTBS before participants started the task.Oh sure, they were nice to the 30 adult participants, all of whom had given informed consent.  The interviewers were undoubtedly courteous as they asked the subjects questions before and after the “treatment”   But this smells like something out of The Twilight Zone.  If “psychologists” and “neuroscientists” can find the secret to manipulate our beliefs with magnets, where will this lead?  Will politicians or a scientific oligarchy armed with this information care about “informed consent” when they decide it’s time to “fix society”?There are even scarier ways, believe it or not, to manipulate people.  One is the “nudge” tactic advocated by Cass Sunstein, President Obama’s czar  for “Information and Regulatory Affairs.”  Don’t force new ideas on people, he advises; they’ll just react.  Instead, “nudge” them bit by bit, and over time, they will come around.  (This sounds like the “frog in the pot” method.)Be very worried, then, about what’s on the minds of the Economic and Social Research Council, a group whose motto is “Shaping Society.”  In a press release echoed uncritically by PhysOrg, the council discussed the pros and cons of the “nudge” strategy vs. the “think” strategy.  Whew; they didn’t toss out the “think” strategy.  But what they decided works best could be as deceptive as a half-truth: use both!  If people think you’re making them think, when you are simultaneously nudging them, they may think you’re looking out for their best interests.They didn’t use magnetic pulses on their experimental subjects.  They didn’t have to.  They thought nudging, and nudged thinking.  Remember “community organizing”?  Here’s how they envisioned their goal: “The findings are very positive and supports the idea that a local approach using nudge and think techniques can lead to citizens getting involved in collective neighbourhood activities.”  Very nice.  Strangely, notions of individual liberty were absent from the strategizing  about “techniques.”The ESRC press release seems harmless in itself.  After all, rhetoric (the art of persuasion) has a long history.  People should want to influence other people.  But what if leaders of a society determine that its people need to be deprogrammed from “misinformation”?  People can be misinformed, can’t they?  Sure; look how many people think Justin Bieber has talent.  What’s disturbing is (1) when powerful leaders set themselves up as judges of what comprises misinformation, and (2) when the art of rhetoric turns to the science of manipulation.Look now at Science Daily‘s entry, “Misinformation: Why It Sticks and How to Fix It.”  Here’s how the article starts: “Childhood vaccines do not cause autism. Barack Obama was born in the United States. Global warming is confirmed by science. And yet, many people believe claims to the contrary.”  The concern here is not whether these statements are true or not (although regarding global warming, be sure to read yesterday’s entry).  What should raise eyebrows is that psychologists are experimenting on humans to figure out how to “fix” their erroneous beliefs.  “Misinformation is especially sticky when it conforms to our preexisting political, religious, or social point of view,” the article said, ignoring pre-existing “scientific” points of view, which by implication, are infallible (10/24/2011).  “Because of this, ideology and personal worldviews can be especially difficult obstacles to overcome.”  There’s the rub: a worldview, in the minds of these self-proclaimed experts, is an obstacle to be overcome.  Think here about how manipulators might want to nudge overcome a Christian’s views on gay marriage, abortion, or the deity of Jesus Christ.  After all, religious people have an ideological worldview, whereas scientists have none.  Scientists are objective, rational, and unbiased.  They care.  They want to help, but all those misinformed Christians with their preexisting religious worldview ideologies are hindering progress.There’s no disputing that misinformation is rampant in society.  A misinformed person, by definition, is “someone who disagrees with me.”  Who doesn’t want to win friends and influence people?  These psychologists want to do it, too, using reasoned discussion, evidence, and persuasion.  So far so good.  But the manipulation shows through in some of their methods: (1) “Provide people with a narrative” (code for “talking points”).  (2) “Focus on the facts you want to highlight, rather than the myths” (presupposing the psychologists know the difference).  Fairfax’s Law comes to mind (“Any facts which, when included in the argument, produce the desired result, are fair facts for the argument.”).  Points 3 and 4 are sound rhetorical counsel (keep your point brief, know your audience).  Point 5, though is “Strengthen your message through repetition.”  Ah yes, brainwashing.Repetition is not necessarily bad.  Every good teacher uses it; students know that practice makes perfect.  But let’s say a psychologist wants to deprogram conservatives from their opposition to gay marriage or gun control.  Or let’s say “The New Teacher” walks in the door to welcome the children to the new regime (see must-read commentary to 12/21/2005 entry).  When the speaker views himself or herself as the elite, and the listeners are the misinformed who need to be educated out of their myths, training in these manipulative arts can be powerful and dangerous tools for indoctrination (think 1984).These worries are not just fiction.  A Nature book review on Sept. 6 pointed out the dark history of eugenics.  In The Science of Human Perfection: How Genes Became the Heart of American Medicine (Yale, 2012), Nathaniel Comfort described the disturbing legacy of an “ever-evolving group of geneticists, eugenicists, psychologists, medics, public-health workers, zoologists and statisticians intent on using heredity to improve human life” over the span of a century.  Lest one think that detour is behind us, the reviewer warned, “Today’s hybridized discipline, he says, is noble in intent but rife with social and ethical questions centred on the ‘illusion of perfectibility’.”Psychologists are our friends, aren’t they?  They just want to help us, don’t they?  Just don’t let the populace know that evolutionary psychologists have an unsavory history of fraud (9/05/2012, 8/15/2012, 11/05/2011) and are overwhelmingly leftist in ideology (9/07/2012).  Ditto for evolutionary anthropologists and sociologists (2/16/2011).Maybe the take-home technique should be: Psychologist, nudge thyself.One of Rod Serling’s most memorable Twilight Zone episodes was “The Obsolete Man,” a parable about how an elitist who had eliminated others became the victim when the regime came to view him as obsolete himself.  Psychologists, suppose a time came when your opponents were in the majority.  Would you want them to use these techniques of manipulation on you?Forewarned is forearmed.  We may want four arms to combat the manipulative “techniques” that elitists desire to use on all us uncooperative sons of liberty, but one is sufficient, if it is armed with the truth – a word sadly lacking in all the above articles.last_img read more

Major milestone for KAT-7 telescope

first_imgThe milestone is important in terms of the African bid to host what will be the world’s largest radio telescope, the Square Kilometre Array (SKA), because it demonstrates that Africans have the technical expertise to build such a complex working instrument. South African astronomy celebrated a major milestone this month as the first four telescopes of the KAT-7 demonstrator radio telescope were linked together as an integrated system to produce Africa’s first “interferometric” image of an astronomical object. “Interferometry” refers to a technique in which radio signals collected at the same time by a system of networked radio telescopes are processed into a single high-resolution image. In her budget vote speech in Cape Town in April, Science and Technology Minister Naledi Pandor said that if Africa were chosen to host the SKA, “significant international funding” would flow into South Africa and its partner countries on the continent. The KAT-7 is a precursor to the MeerKAT, which will be one of the most powerful telescopes in the world in its own right, consisting of 80 dishes, with a high-speed data network linking the telescope site in the Karoo to a control centre in Cape Town. Boost for SKA bid In a statement last week, the Department of Science and Technology said this was a significant step, because it meant South Africa now had its own functioning radio interferometer. 18 May 2010center_img SAinfo reporterWould you like to use this article in your publication or on your website? See: Using SAinfo material “If we win the bid the central location will be in Carnarvon in the Northern Cape, with other parts of the array as far as 3 000km away in eight African partner countries,” she said. The KAT-7 will serve both as an engineering test-bed and as an operational radio telescope in its own right, while the MeerKAT will be one of the largest scientific research facilities in the world, and will consolidate Africa as a major global hub for astronomy in the world. Making new science possible “This will increase our chances of winning the SKA bid,” the statement read. “Technically, it could be handed over to astronomers who could begin to do science with it; science that was not possible in Africa before,” the department said.last_img read more

South Africa, China ink trade deals

first_img19 November 2010 South Africa and China inked a series of trade and energy deals during a bilateral trade commission co-chaired by visiting Chinese Vice-President Xi Jinping and South African Deputy President Kgalema Motlanthe in Cape Town on Wednesday.The success of South Africa’s new growth path required the support of partners such as China, Motlanthe told reporters. “We see the future destiny of our two countries as inextricably linked with the African continent.”Xi, who is expected to be China’s next president, is on a three-day tour of South Africa to secure mineral rights and boost trade relations.SA’s largest export destinationChina, which last year overtook the United States to become South Africa’s largest export destination, mainly imports raw materials such as iron ore, as well as refined iron and steel, from SA in order to to fuel its booming economy.Trade between the two countries last year totalled about US$16-billion. But the relationship was uneven, with South Africa posting a trade deficit of $2.7-billion with China.In August, South African President Jacob Zuma visited Beijing, signing a slate of cooperation deals on mineral resources, investment in railways, power transmission, construction, mining and nuclear power.‘Second scramble for Africa’China has assembled an expansive investment portfolio in southern Africa, particularly in Zambia, Angola and Zimbabwe.Xi is also expected travel to oil-rich Angola and Botswana in visits seen as securing China’s energy and resource deals there.China has unveiled billions of dollars in loans and investment to African governments, which analysts have described as the second scramble for African resources after Western colonisation.South Africa has lobbied extensively to join China in the BRIC group of countries, a coalition of emerging economies that also includes Brazil, Russia and India.The countries are not officially linked, but hold summits in an effort to bolster economic cooperation among them.Sapalast_img read more

Top Ohio counties for prevented planting in 2019

first_imgShare Facebook Twitter Google + LinkedIn Pinterest In Ohio, there were 1,485,919 prevented planting acres in 2019. Of that more than 880,992 prevented planting acres were corn and over 598,981 acres were soybeans. More than 5,883 Ohio wheat acres were included on the list as well with the balance being made up of oats and sorghum, according to the U.S. Department of Agriculture Farm Service Agency.The top Ohio counties in prevented planting acres for 2019 were: Wood (120,480), Hardin (91,389), Defiance (84,198), Seneca (74,635), Hancock (74,169), Henry (71,083), Fulton (70,514), Paulding (62,567), Williams (60,373), and Wyandot (53,860).Nationally agricultural producers reported they were not able to plant crops on more than 19.4 million acres in 2019, according to a new report released by the U.S. Department of Agriculture (USDA). This marks the most prevented plant acres reported since USDA’s Farm Service Agency (FSA) began releasing the report in 2007 and 17.49 million acres more than reported at this time last year.Of those prevented plant acres, more than 73% were in 12 Midwestern states, where heavy rainfall and flooding this year has prevented many producers from planting mostly corn, soybeans and wheat.“Agricultural producers across the country are facing significant challenges and tough decisions on their farms and ranches,” said Bill Northey, USDA Under Secretary for Farm Production and Conservation said. “We know these are challenging times for farmers, and we have worked to improve flexibility of our programs to assist producers prevented from planting.”last_img read more

HubSpot TV – The Long Tail and Pigtails with Guest Mike McDerment

first_img and @ : Link in your Twitter and LinkedIn to make more of LinkedIn. NOTE FROM THE PRODUCERS: Do PPC ads create inbound links for SEO purposes? Forum Fodder Had been down 5.6% in Q2, so the decline is slowing Youhave a few people in the company with really weird titles.  Forinstance, you have a “Director of Better Business” and a “ChiefHandshaker.”  Why? Originally published Nov 20, 2009 1:00:00 PM, updated July 04 2013 Intro Click here at 4:00pm ET today to watch the show live. Pokin’ Holes (Episode Length: 23 minutes, 33 seconds) Searchers Getting Smarter at Searching www.HubSpot.tv Yesterday we loaned the stage to Dart Boston : Create more content to leverage the growing long tail of search. Marketing Tip of the Week How to interact on Twitter: @ of P.J. Naughton: You basically reintented yourselves at one point. Why? LinkedIn works with Twitter, and vice versa Closing – Surprise Guest! (Oink Oink) You guys have a free product. How important is a free product to building community and driving inbound marketing? What was your background before FreshBooks? with Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack LinkedIn and Twitter Hookup FreshBooks Have you ever caught the live show? We broadcast in real-time every Friday at www.hubspot.tv. $14.6 billion in total internet advertising spending in your tweet. IDC says worldwide Internet ad spending down 1% in third quarter repcor FromTwitter, allows you send everything, OR to specify which Tweets, usinghashtag #in – very cool feature, big win over Facebook : Think less like an advertiser, and more like a publisher. : Think about creating a free product to build a community and lower your marketing costs. mvolpe IDC Says Worldwide Internet Ad Spending Down 1% So, What’s FreshBooks? Marketing Takeaway Two way integration – LinkedIn to Twitter, OR Twitter to LinkedIn Subscribe in iTunes: You guys guys have a somewhat contrarian view of SEO?  And according to Yahoo search phrases increased from and average of from 1.2 words in 1998 to 3.3 words in 2006 CEO and Co-Founder Marketing Takeaway http://itunes.hubspot.tv Average words per search has increased form about 2.85 to 3.05 in the past 2 years according to Comscore Special Guest Mike McDerment: Headlines Marketing Takeaway Episode #66 – November 13, 2009 MikeMcDerment Search Engines Getting Smarter…or is it the Searcher? @last_img read more

How To Be The First To Know With Social Media

first_imgEver log onto your computer in the morning and sift through your Tweet lists of favorite folks, your Facebook news feed, your RSS feeds, and wonder where the time just went? I know I do!But, as social media marketers the landscape changes every day. It’s important to stay on top of the latest news. If you took a two week break from Twitter or blogs, you may have missed that Quora had blown up so much. Maybe you wouldn’t have realized that it can now be used as a marketing tool, or that maybe your competitor is using it. But, you want to stay on top of that important news without distracted by the noise and LolCats and…. this kid. Luckily, for me – and you – there are some applications that make it easier for us who are ravenous for information and actually able to absorb it all without the hassle and time wasting. Trunk.ly: A “personal” search engine for all of your links…how cool is that? Basically, Trunk.ly takes all your links that you share online, in any capacity(Twitter, Facebook, Posterous, delicious, Tumblr, wordpress, instapaper, and RSSfeeds), and makes them easily searchable for you at a later time. This is helpful for those who curate content – seeing what things you can use in a news round-up style blog post, for example. You can sign up for Trunk.ly for free. Instapaper: You have 5,000 emails in your inbox, your friend just posted pictures from last night and you need to make sure you de-tag yourself, your sister just shared an awesome YouTube video, and you are catching up on Twitterabout the Tweetup you missed…when do you have time to read all those awesome blog posts? Instapaper helps you breathe a little easier. Basically a simple way to save articles to read when you have time – whether at your computer, on your iPad,or your smartphone. News at your fingertips, when and how you want it. Isn’t that how simple and awesome life should be? I think so! Sign up with Instapaper online for free.Cadmus: Ever miss a whole day from being on Twitter and feel out of the loop?  Cadmus will help you “catch up.” This nifty app will group similar posts into conversations and puts the most important at the top of the list for your convenience. In addition it will find the trending topics from within your friends and the “@mentions” from your stream and groups them in convos for your convenience. This also helps with content curation. See what Tweets you should ReTweet from your community – build stronger relationships when you shine the light on others with RT’s and “hat tips.” Cadmus is great concept and free to sign up online. Flipboard: Too lazy to check all the sites you have a profile for? Wish you could sit on your couch with your iPad and have it all fed to you on a platter? Or want your Social News (from the platforms you care about) on the go, and at your fingertips with the ease of flipping a page? Flipboard is the “flip” master. Known as the social magazine – it allows you to “flip” through news, photos and updates your friends are sharing on Facebook and Twitter. Basically this sweet magazine gives you an easy-to-read and access layout so you don’t have to sift through information and updates nor do you have to go from one site to the other. It’s all in one place. Now that’s “flippin” awesome — and so is the free download.Packrati.us: I know I share a lot of links and sometimes I wish I could easily find and go back to them. Packrati.us will bookmark all your Tweets that contain links for you. That sounds pretty helpful, doesn’t it? It will bookmark links you share, links others share with you as well as the Tweets you “Favorite.” To put it simply, Packrati.us is a Twitter + Delicious app. However, now it also supportsHistorious, Instapaper, Pinboard.in, and Diigo accounts. Sign in through Twitter and be a “pack-rat” with you links. Easy as 1, 2, 3. my6sense: Going at full speed ahead, coffee in hand, from one meeting to the next, from dinner party to Tweetup to conference to family get-together to bed to gym to doing it all over again? The hustle and bustle can be fun and rewarding, but it always leaves us little time on our hands. My6sense realizes that and makes it so you have your Twitter, Facebook, news, blogs and RSS on youriPhone, Android and/or other mobile device. This nifty app automatically filters yourTwitter stream so that the tweets containing your most relevant content (links) are presented first due to its relevance ranking system which is made to be fully compatible with the most popular platforms like Facebook and Twitter (among others). Free app for your “on the go” pleasure.Reeder: Love your Google Reader but wish you could access it while you’re bored on the train or waiting for a doctor’s appointment to begin? This app is basically your Google Reader but an on-the-go version for your iPhone and/or iPad. On top of this easy on the go quality, the app also allows you to send to Instapaper(see above for details). save to Delicious, post to Twitter, and email to friends. Sounds pretty convenient and useful to me. This app is available in the App store for $2.99 for any of your apple devices.Take a few minutes out of your crazy schedule to breathe, decide on an app (or two or three) that you like, throw them on your iPad or iPhone or whatever you prefer, take it with you when you head to your next busy appointment, and see how much more convenient and easy your life has become at the touch of a download/sign-up. Let me know what you think of these “time-saving” options for having your social news where you want it, and when you want it.And for your “convenience” here’s my Keeping up with Social News Toolkit to help you out. Enjoy! Topics: Originally published Aug 29, 2011 2:07:00 PM, updated March 21 2013 Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

4 Social Media Tips From a Major League Baseball Marketer

first_img Inbound Marketing Originally published Aug 26, 2011 9:00:00 AM, updated July 12 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you’re not already using social media for business, chances are you should be. One of the blockers many businesses must break through is not knowing how to begin or maintain this virtual presence. Businesses may not know how to get people to follow them. Or maybe they’re not sure what differentiates tweets from Facebook posts, or why, if they already have a website, someone should even turn to their social media presence in the first place?At San Francisco’s Inbound Marketing Summit in June, keynote Bryan Srabian explained the effectiveness of social media in the business world by exemplifying his strategies as the director of social media for the San Francisco Giants. He took what once consisted of simple Twitter activity announcing dates and line-ups one step further, and he has since achieved phenomenal growth.”They’re not just Klout-influenced numbers. They’re real fans.”Here are 4 quick social media tips from Bryan Srabian’s success.1. Listen to Your Fans and FollowersIt’s important to spend more time listening, and less time broadcasting. Encourage interaction by asking and responding to questions. Treat participation in social media like you would customer service. Listening to fans throughout the day can serve as a powerful tool. Look at it as an opportunity to connect with your audience and develop positive relationships.”Talking and reacting with our fans in that one-on-one engagement has really been key for us.”2. Be Open to FeedbackLet your followers know that you’re interested in hearing what they have to say. Not everything you’ll hear will be positive, but that’s okay. Feedback is usually constructive criticism, and it can help tune you into your target customers’ needs and wants, and ultimately, help you to improve your products/services. Encourage your fans and followers to start and engage in discussions using specific hashtags (#). That way you can easily follow their conversations and chime in as well.3. Follow TrendsIt’s important to stay on top of news, trends, and conversations that may affect your business, you brand, and even just your industry in general. Make sure you’re effectively monitoring your presence in social media. Look out for popular fan videos, awesome blog posts, and stories in the news that influence and/or feature your industry or company.4. Give People a Look ‘Behind the Scenes’ Considering posting content such as like giveaways, quotes, and photos that cannot be accessed by anyone else but your social media followers. This offers some exclusivity tor your fan base, which adds value and motivates new people to follow you.Have you used any of these tips in your own social media marketing? What other social media tactics can you share?center_img Topics: Social Medialast_img read more

Everything Marketers Need to Know About Google’s Panda Updates

first_img Technical SEO We all learned a lot after this year’s Google Panda updates. Some site owners felt vindicated by finally seeing their efforts at legitimate SEO paying off. Others were punished severely in the SERPs for grey and black hat tactics. While some of the vanquished were marketing professionals deeply entrenched in the ins and outs of SEO, unfortunately, many of them were people who turned their site over to an agency for management, or people who just plain didn’t know any better.So what’s the glass half full perspective on all of this? Well, Google Panda is kind of forcing site owners and managers to be, well, good marketers. With the help of SEOMoz’s algorithm timeline and Kuno Creative’s fantastic cartoons, let’s look back at the year’s Google Panda updates and see how we can leverage them to be better marketers.January-February 2011: Google Punishes JC Penney and Overstock.com for Shady Link PracticesIn the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. The quality of an inbound link in Google’s algorithm became based on relevancy and site authority.How marketers can leverage it: If it’s easier for you to find time in the day than dollars in your budget, you’ll get tons of leverage out of this algorithm update. Instead of buying coveted inbound links, you can get them by maintaining a quality site, upping the frequency with which you generate interesting content, and creating a solid distribution network. Marketers willing to put the time into doing this consistently will see more qualified visitors and enjoy a wider social reach because of their affiliation with other relevant sites.February, 2011: Panda Cracks Down on Content FarmsGoogle didn’t rest long, emerging with the first official Panda update in February that targeted sites with content that was spammy, low quality, and littered with ads. This update affected a whopping 12% of searches.How marketers can leverage it: Old school marketers should have fun with this update. Marketing is about writing for people again, not at them. Instead of creating spammy, keyword dense content, you get to do market research, talk to users on social networks, and craft personas. Marketers and site owners can leverage this update by finding out what their audience wants to read, and addressing those issues in a helpful way. Power to the people!March, 2011: Google Launches +1 and Incorporates Social Sharing Into the AlgorithmMore changes continued to roll out, and in March, Google’s algorithm started to consider social sharing more heavily than it did in the past. This obviously coincided with their development of the +1 button, Google’s attempt to get back into the social world.How marketers can leverage it: Marketers that have a great social media presence or are trying to make the case for one can use this algorithm update to justify social media for marketing. Marketers who are new to the social media game can also start on an even playing field with Google+ Business Pages, because they’re brand spanking new! If you don’t know where to start, the best way to make social media work for you is to start by distributing your content there. Then add social sharing buttons on your blog, in your emails, and on your site’s homepage to start building a follower base of people with whom you can engage and turn into new prospects and evangelists.August, 2011: Google Displays Expanded Site LinksUsed primarily for branded search, Google launched expanded site links to help users pinpoint what they’re looking for on a site despite a vague search phrase. If a user enters HubSpot, for example, they then see the homepage followed by six links to pages on HubSpot.com that predict what the user might want to see.How marketers can leverage it: You can leverage this update by nailing down your value proposition, and finding a way to convey it in just 30-35 characters of space. By making the benefits of each page crystal clear, you’ll help searchers figure out what they were looking for when they typed in your name. Once they click on one of those links, be sure to turn those visitors into leads with a compelling offer. By optimizing the expanded site links and the pages they lead to, you’ll get more visibility for and conversions on those important pages that you want people to visit.October, 2011: Google Begins Encrypting Search QueriesFor users logged in while performing a Google search, search referral data is no longer passed to the destination site that the user clicks. In other words, site owners can’t tell what keywords someone searched to get to their website if the searcher was logged in to Google.How marketers can leverage it (can they?): Not all of the Google’s algorithm updates have helped marketers. As a result of this algorithm update, HubSpot has seen 13% of our overall search engine traffic come through without keyword information; that number averages to 11.36% across the HubSpot customer base, though some sites have been hit worse. Aside from advising marketers to be aware of why their organic search data has changed, we’re still trying to figure out how to adjust to the SSL encryption. When we figure it out, you can be sure we’ll let you know.November, 2011: Google’s Algorithm Now Rewards Freshness of Content, Impacting 35% of Search QueriesMost recently, Google’s algorithm has been updated to reward fresh and timely content, impacting a whopping 35% of searches.How marketers can leverage it: When a change occurs, people want to know a.) what it is, and b.) how it will affect them. Now, marketers are rewarded in the SERPs for staying on top of news and being the first to pontificate. Leverage the power of first response by establishing yourself as a thought leader in your industry. Not only will your site and brand reap the benefits, but your network will also.One of the best parts of the Panda updates is that Google has essentially crowdsourced some important components of its algorithm; the best results require data based on the opinions of the masses. By recognizing the limitations of an algorithm to deduce something as subjective as quality, they’ve tapped into the human component of web surfing to do their jobs better, forcing marketers and site owners to remain accountable to visitors.Did Google Panda affect your site? Did it change the way you approach SEO?Image Credit: Kuno Creative Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 18, 2011 9:00:00 AM, updated February 01 2017last_img read more