The Drake rowing program will host an informational meeting for prospective new members on Wednesday Aug. 29, from 5:30-6:30 p.m. in Olmsted 310/311. For more information on Drake rowing and the fall informational meeting please contact head coach Charlie DiSilvestro (firstname.lastname@example.org).Print Friendly Version
Arcata >> For all the good the Jacks did on Friday night, New Year’s Eve at Lumberjack Arena proved to be anything but a party.Far from it, really.The Humboldt State men’s basketball team dug itself a hole too deep to get out of, playing one of its worst first halves of the season and never truly recovering in a 70-57 loss to a Cal State Monterey Bay team that suited up just eight players on Saturday night.The loss, HSU’s first in seven home games this season, came 24 hours after its …
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Join us! When Play is More than Just “Playing”: Delivering Intentional Instruction through Daily Interactions
In this short video Krisite Pretti-Frontczak, PhD invites you to join us on October 19, 2017 for her next webinar in our series on play!We hope to see you on October 19, 2017 from 11 a.m. to 12:30 p.m. EST. To learn more and to register, visit the event page.For a transcript of this video, click here.
Pagasa: Storm intensifies as it nears PAR Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games MOST READ LOOK: Cavs unveil modernized logos for 2017-2018 NBA season BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast READ: Kobe’s first foray into March Madness“Kobe has endless potential and his ceiling is so high,” the mentor said. “He went through some adversity last year and some things that weren’t so good for him. He kept his composure. I’m really proud to have Kobe here.”And that may just be the shot of confidence Paras needs, as he is set to sit out the upcoming season before finally suiting up come the 2018-2019 collegiate season.For now, he’s just glad that Theus still has his full confidence on him.READ: Kobe Paras commits to Cal State Northridge“I’ve been recruited ever since high school and Coach Reggie is still showing he wanted me to be here,” he said.Paras is set to see action for the Philippine team in the upcoming 2017 Fiba 3×3 World Cup in Nantes, France, where he will team up with Jeron Teng, Kiefer Ravena, and JR Quiñahan.Sports Related Videospowered by AdSparcRead Next Don’t miss out on the latest news and information. After a short stay in UCLA and a year spent in Creighton, Paras is looking for a fresh start back in the West coast.READ: Kobe Paras bids farewell to Creighton, plans transfer FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutBut the second-generation cager shared that he has no regrets with the decisions he made.After the Bruins said that he had failed to meet their academic requirements, Paras went to Omaha, Nebraska, where he took a chance with the Bluejays but played sparingl, averaging 1.3 points in 15 games in his freshman season. BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast BSP survey: PH banks see bright horizon amid dark global recession clouds View comments Cayetano dares Lacson, Drilon to take lie-detector test: Wala akong kinita sa SEA Games Lacson: SEA Games fund put in foundation like ‘Napoles case’ “I just took a chance,” he said, as seen in a video of the presser posted on the CSUN. “As a freshman, I expected to play a lot. We had a strong lineup of older guys and (coach Greg McDermott) believed in the older guys. Everything happens for a reason.”READ: Kobe Paras plans to try out for GilasThough it wasn’t the path Paras originally envisioned when he took his act to the United States, he’s staying optimistic as he will now be coached by former NBA star Reggie Theus.“It’s been hard for me the last couple years. I’ve been through a lot of adversity and my head’s still high,” he said.Theus, meanwhile, thinks that Paras is just what the Matadors need going forward. After all, he has previously recruited the 6-foot-6 guard back in his days in Cathedral High School and Middlebrooks Academy.ADVERTISEMENT Palace: Duterte to hear out security execs on alleged China control of NGCP Every 18 seconds someone is diagnosed with HIV Kobe Paras. Photo by Cal State Northridge Matadors websiteNow on his third school in two years, Kobe Paras is hoping that Cal State Northridge will finally be the home he has been looking for.“It’s a new beginning and it’s very humbling for me,” the 19-year-old prodigy said as he was formally introduced on Thursday at The Matadome inside the campus.ADVERTISEMENT LATEST STORIES
In a smooth transfer of power, N Srinivasan would take over the reins of BCCI from incumbent President Shashank Manohar at the Cricket Board’s 82nd Annual General Meeting here on Monday.Srinivasan, who was elected as the secretary of BCCI under Manohar in September 2008 and earlier was the treasurer of the Board under Sharad Pawar, got anointed as the next chief of the cash-rich body at the 81st AGM last September.The Chennai-based businessman, who is also the President of the Tamil Nadu Cricket Association, would become the 30th President of BCCI and the second since the system of choosing the head one year in advance was introduced.Srinivasan’s ascent to the BCCI throne has coincided with the slide in fortunes of the injury-ravaged Indian team which conquered the world by winning the coveted World Cup at the beginning of April before being whitewashed by England in the Test rubber to lose the world’s no.1 ranking. The 0-3 defeat in the ODI rubber coupled with the Test series humiliation means the team went winless in the international engagements in all three formats which also included a one-off T20 game against the hosts.The first priority for the new BCCI president would be to put the team back on track and the measures to do so are expected to be discussed at the AGM. The general body would pass the annual accounts and report and constitute 23 different committees, including the Working Committee and the Senior Selection panel.The election of various office bearers is another important part of the agenda of the meeting. During Manohar’s tenure the Board was rocked by the Lalit Modi fracas that led to the brain behind the cash-rich Indian Premier League, started under Pawar’s reign, getting an unceremonious sack and being replaced by Chirayu Amin.advertisementThe Board started disciplinary proceedings against the former IPL boss and the process is still on for more than a year. Srinivasan would have to steer the Board past the difficulties that cropped up when the IPL came under the scanner of various government tax and revenue authorities.The IPL Governing Council is to be reconstituted by the general body which is expected to choose current vice-president from central zone and union minister Rajiv Shukla to be its new head following the decision of Amin to step down.Another prominent agenda is appointment of new senior selection panel to replace the one currently headed by Krishnamachari Srikkanth.While Srikkanth is likely to get an extension for one year, with Srinivasan at the helm of affairs, his 1983 World Cup teammate Yashpal Sharma is expected to be replaced after having completed four years as a national selector.While there could be pressure on Maharashtra’s Surendra Bhave to make way for another former player from West Zone, East’s representative Raja Venkat and Central’s Narendra Hirwani are expected to retain their places, according to sources.
By now I’m sure you got the memo: Barack Obama did an AWESOME job using social media, and that’s part of the reason he’s going to be the 44th president of the United States. track? track leads in other channels Your company, not to mention 99.9% of other businesses, don’t operate that way. The economy is squeezing your budget, your time is precious, and you’re not hiring anybody new anytime soon. If you’re getting involved in social media it needs to pay. So how do you do that? On the marketing team here at HubSpot we make social media pay by measuring it in three main ways: We keep track of the reach of each of our social media channels: Twitter, Facebook, YouTube, SlideShare, LinkedIn, Blip.tv, etc. We can see the value of this reach simply by comparing it to the reach of paid media channels, which we use less frequently. our CEO, Brian Halligan (1) Social Media Leads — The event is sold out, but we’ll be posting a live stream. You can check back here for the link to the stream, or just : We track who arrives at our site via social media, which of those visitors convert to leads, and which of those leads convert to customers. (2) Channel Reach — With this approach, we can see which social media tools are having an impact on our business, and which aren’t. For example, over the past six months we’ve seen a significant rise in the number of visitors, leads and customers we’ve generated from Twitter. This is part of the reason HubSpotters are now engaging more on Twitter. YOU t-dot-s-dot (3) Brand Mentions — Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Photo: Boston Social Media Breakfast tomorrow morning follow me on Twitter Social Media . YOU , where I’ll post the link tomorrow morning. I don’t want to belittle the Obama Campaign. They did amazing work, and marketers have a lot to learn from them. and We track leads from social media channels the same way we How do , In addition to leads and reach, we track social media mentions of HubSpot and other HubSpot brands. By following the change in the number of people talking about our brands from month to month, we can assess the effectiveness of our social media marketing campaigns. Andrew McAfee, of Harvard Business School Matt Culter of Visible Measures make social media pay? What sorts of metrics do But let’s put the Kool-Aid aside for a second. The Obama campaign is a lot different from your software startup. They raised tens of millions of dollars. They had thousands of unpaid workers. They could afford to throw tons of money at social media, without really knowing if it would work. Originally published Nov 11, 2008 9:38:00 AM, updated March 21 2013 Topics: at Ryles Jazz Club in Cambridge. The discussion will be about “ROI in Social Media” and the speakers will include There’s a lot more to discuss here. To keep the conversation going, we’re sponsoring the
The Godfather is an iconic film and novel that everyone remembers and quotes. There are so many remarkable lessons — from Michael Corleone’s hero’s journey to his succession of leadership from his ailing father during a tumultuous gang war. Here are 5 valuable marketing lessons from the Corleone family that will help you take on the Tattaglias, Barzinis and Sollozzos that you face!1. Keep Your Friends Close, Your Influencers CloserIn our social media life it is important to keep in touch with your friends, but make sure you are engaging your influencers. Identify experts and analysts in your industry and build relationships with them. However, as Don Corleone justly scoffs Amerigo Bonasera on the day of his daughter’s wedding to “Ask with Respect” and “Come to me with friendship,” your motive for engaging the experts should be to build a lifelong friendship!2. Give Your Audience Offers They Can’t RefuseI couldn’t say it any better. Great offers reduce barriers to generating leads. How could anyone refuse to read an eBook that has valuable content or attend a thought leadership webinar that keeps them on top of their game? Especially, if it’s free! When it comes to social media and lead generation, great content makes the best offer. Share it so your audience will spread it!3. Don’t Hesitate to Go to the MattressesIf you don’t stand for something, you will fall for anything. Thought leadership is the key to influencing your audience. It will help you to reason with them. Take your strong convictions to the mattresses and build up expertise in your industry. A good example at HubSpot is how we have taken on traditional marketing with our stance on inbound marketing.4. It’s All Personal, Every Bit of BusinessThroughout most of the book (and movie), you are led to believe that every action, every move, is all business. However at the very end, Michael Corleone reveals with this outburst that he alone understood his father the best:”Tom, don’t let anyone kid you. It’s all personal, every bit of business. Every piece of sh*t every man has to eat every day of his life is personal. They call it business. OK. But it’s personal as hell.” Businesses are comprised of people, and using social media is a great way to bring that personal touch to your business and marketing. It also gives your brand personality!5. If You Can’t Change, You’ll be Sleeping With the FishesThere is a huge shift in how marketing is working and being done on the web. Just as Michael Corleone realized he needed to move from New York to Las Vegas to protect his business interests, you need to adjust with the times or find yourself obsolete. If not, your business could end up like Luca Brassi — sleeping with the fishes! So in summary: Learn about inbound marketing and use social media to build up thought leadership. Share remarkable content and engage your influencers. Go to the mattresses with your thoughts, ideas and convictions. But when its over, drop your guns and take the canolis. In then end, it’s always personal!Are there any other lessons you took away from the Corleone family? As always I look forward to your thoughts in the comments! Photo Credit: Amazon.comInbound Marketing Kit Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit. Marketing Advice Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jul 9, 2009 9:15:00 AM, updated March 21 2013
The entire evolution of marketing shift toward inbound marketing Fact: marketers are shifting their budgets away from “interruption” advertising. 1. Netflix and TiVo Have Replaced TV Physical mail is becoming outdated with time. Who wants to mail in an order, wait a few days for it to arrive, then a few more days to process, then a couple more days on top of that to receive what was ordered? If I want to purchase a dress, I’m going to go to the store now. Or, if there is no brick-and-mortar location, ordering online is still more time-efficient than catalogue ordering. People usually throw away physical mail, anyway. Topics: Telemarketing calls were a good idea when people had landline phones. But cell phones have taken over. Those who do have landlines most likely have caller ID, allowing them to ignore calls from unrecognized numbers. If a telemarketing call is made to a cell phone, the number won’t be listed in the recipient’s contacts list, and the call will likely be ignored. Furthermore, in the digital age, a lot of people simply don’t like talking on the phone. To make matters even more difficult for telemarketers, we also have “Do Not Call” lists. 2. Blogs and E-readers Push Print Media Aside Print ads in newspapers aren’t very effective anymore, as bustling commutes and lifestyles direct readers to blogs and the online versions of publications for news. Being online, keywords can be entered into search fields to sort specific stories and articles. Someone who only wants to read the international news will not stumble upon an ad in the local news section for the new shop downtown. webinar to uncover sales and marketing secrets of connecting with customers in the social marketplace. All those methods were great — when they were actually effective. But with the digital age and explosion of social media, people seek quick convenience. Marketers want to pitch offers and receive responses instantly. Consumers want to find and receive things right away. That said… Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Are you adapting to the social revolution? 5. Facebook and Twitter Inboxes Are the New Email Remember when your go-to marketing strategy was outbound? TV and newspaper ads, telemarketing calls, and direct and internet mailing lists were all essential tools for business. It was brilliant to advertise new toys during episodes of kids’ shows, showcase a restaurant in the local paper, be persuasive over the phone, and sell clothing through catalogues. TV advertisements no longer work because nobody has time to watch TV. Instead, people record only the shows they want to watch and view them later on TiVo, skipping the disruptive commercials. . Marketing and Sales Alignment To learn more about how you and your business can adapt, join George Hu, vice president of marketing at Salesforce.com, and Brian Halligan, HubSpot’s CEO and co-founder, in a 4. Consumers Want Things NOW 3. Landlines Are Out of Use Originally published Aug 1, 2011 5:30:00 PM, updated October 20 2016 Today, marketers must learn how to transform and adapt their marketing to gain competitive advantage in their industry. Here five specific reasons why new social technologies have made it so imperative for businesses to take advantage of this leaves us with inbound marketing. We’re always online, and we mindlessly click Facebook ads and pay more attention to Facebook inbox messages and Twitter Direct Messages than even our own email accounts.
The holiday season is here. Sipping on eggnog, baking chocolate chip cookies, popping champagne with family and friends — these are some of the most enjoyable parts of the season. But while we enjoy these little pleasures, it’s important to remember that there are still many people recovering from the devastation of recent natural disasters, like Hurricane Sandy. Does that mean we shouldn’t sip eggnog, bake cookies, or pop champagne? Of course not! But perhaps we should give a little bit back, and share our holiday spirit.Over the past six years at HubSpot, we’ve been humbled to grow an incredible network of inbound marketers. So now we’d like to call on you, the inbound marketers across the globe, to rally together and do something that truly means something. We invite you to join us, and donate what you can to the American Red Cross to help those affected by natural disasters. The Red Cross has done a stellar job collecting donations through its “Give Something That Means Something” campaign. Read on to learn more about this campaign, and how the Red Cross has had success leveraging inbound marketing to drive donations. You can also download the PDF version of this case study here, no form submission required.The American Red Cross’ “Give Something That Means Something” Holiday CampaignThe Red Cross piloted a campaign called “Give Something That Means Something.” Instead of asking people to donate an arbitrary amount of money, the Red Cross wanted to make every donation meaningful. In other words, it’s not about the money someone gives, it’s about what that money symbolizes — blankets, shelter, vaccinations, etc. In this way, donors aren’t just giving away their money; they’re also getting the satisfaction that they truly are giving something that has meaning.For example, you could give the gift of emergency shelter. Every $50 donated toward emergency shelter helps provide shelter for one person. Every $50 increment from there helps give an additional person shelter. That’s a message that particularly resonates with us. We believe marketers should be creating value — marketers should be remarkable. Donating a symbolic gift to help those in need seems truly remarkable to us. That’s why we wanted to highlight the American Red Cross as an inbound marketing case study. Let’s check out why its holiday campaign has been effective.How the American Red Cross Is Using Inbound MarketingThe American Red Cross is employing three top-of-the-funnel inbound marketing techniques to drive awareness for their campaign and help inspire people to donate.1) Digital Holiday CatalogAs every great inbound marketer knows, creating content is key to online marketing success. The Red Cross’ digital holiday catalog is an inspiring, well-designed, and informational piece of content aimed to drive donations during this holiday season. The catalog provides a full explanation about what the “Give Something That Means Something” campaign is all about, and includes a fundamental component of effective marketing content: education. While the goal of the offer is to get people to donate and help with disaster relief, like a good marketer, the Red Cross understands that the way to motivate people to act on their calls-to-action is to provide value. Not only does the catalog detail the various types of donations they can make, but it also provides information about how people can prepare for emergencies. The Red Cross uses this as a way to educate donors about how the money they donate can then be used to help others who need those same necessities. The catalog includes multiple calls-to-action to donate through similar methods like this. It also allows donors to send free holiday greeting cards to announce their gifts, or send Red Cross eCards. These #RedCrossThanks tweets are being sent and used in various forms. Some come from volunteers who have assisted with Hurricane Sandy relief, while others come from people who have benefited from the assistance provided. Here are a couple of examples: #redcrossthanks to the thousands who have responded to #hurricanesandy – couldn’t have been done without all y’all twitter.com/TanyaMGulliver…— Tanya Gulliver (@TanyaMGulliver) December 5, 2012 2) Social MediaWhile the Red Cross is taking advantage of various social media platforms, its giving campaign is seeing particular success on Twitter via the hashtag #RedCrossThanks. As shown in the graph below, once the hashtag was launched in late November, it attracted many tweets. In total last month, #RedCrossThanks was tweeted a little over 1,000 times. In fact, according to hashtracking.com, two of the tweets sent between December 3 and 4 reached 220 followers. Imagine how many people were reached with all 1,000 tweets! Inbound Marketers: Let’s Rally Together and DonateAs illustrated, the Red Cross has been making fantastic use of online marketing platforms and inbound marketing strategies to help people in need. To assist the Red Cross with its goal of making the world better through meaningful donations, help us gather donations for those in need this holiday season. Follow the Red Cross, and share a call-to-action to donate via #RedCrossThanks. Create value. Do good. Be remarkable. It’s the inbound way. Originally published Dec 10, 2012 9:00:00 AM, updated October 20 2016 #Sandy is our largest U.S. relief effort in more than 5 years. We have served over 7.6 million meals & snacks. #RedCrossThanks— Red Cross-Mankato,MN (@RedCrossMankato) November 30, 2012By implementing a promoting a hashtag, the Red Cross gives spreads the Red Cross name — associated with positive messaging — to Twitter users, keeping the thought of donating on top of people’s minds this holiday season.3) Video MarketingIn addition to the #RedCrossThanks hashtag, the Red Cross put together a creative and inspiring animated video. This was posted on Vimeo, highlighting and describing the entire “Give Something That Means Something” campaign.As highlighted in a New York Times article (which highlights the success of this particular video marketing effort), the video attempts to steer people’s holiday focus away from giving friends and family material gifts, and instead motivates viewers to give people something that, well, … means something! It calls on people to question their shopping habits, and rather think about the importance of making their holiday spending truly meaningful. This video is so effective because it not only speaks to the viewers on an emotional level, but it also includes several calls-to-action to get them to donate to the Red Cross. Check it out below. Topics: Holiday Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack