View comments Duterte calls himself, Go, Cayetano ‘the brightest stars’ in PH politics Don’t miss out on the latest news and information. This jewelry designer is also an architect MOST READ “The big teams are around the corner,” said Ravena as he lamented the team’s performance in its previous outing. “The first quarter, Meralco outscored us (32-16). We can’t allow that big of a margin against the big teams.”TNT might not get the test it needs against Alaska, which is struggling for form in a conference where it made a coaching change that had Jeffrey Cariaso assuming the role once fleshed out by Alex Compton.But Ravena hopes to still work on the team’s game because “we can’t have any dips” against the big teams.Blackwater, meanwhile, returns to the venue where it picked up just its second victory of the conference.The Elite play the Bolts in the 4:30 p.m. contest, with the former shooting for a comfortable spot in the draw and the latter hoping to solidify their bid in the Top 4 and a twice-to-beat incentive in the playoffs.ADVERTISEMENT Becoming his own man DTI creates Marahuyo, a luxe Filipino fashion brand for global buyers Canadian vaping study details danger from ‘popcorn lung’ chemical Ethel Booba on SEA Games cauldron: ‘Sulit kung corrupt ang panggatong’ LATEST STORIES Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’03:07PH billiards team upbeat about gold medal chances in SEA Games01:38‘Bato’ to be ‘most effective’ CHR head? It’s for public to decide – Gascon02:07Aquino to Filipinos: Stand up vs abuses before you suffer De Lima’s ordeal01:28Ex-President Noynoy Aquino admits contracting pneumonia00:45Aquino agrees with Drilon on SEA games ‘kaldero’ spending issue But it’s not just improving on its 6-0 record that KaTropa coach Bong Ravena is focused on. It’s also working on the team’s weaknesses as it prepares to plunge into the precarious part of its schedule.“We can’t afford having slow starts,” he said after the close shave against Meralco last weekend. “We can’t be giving up 30 points in a quarter.”FEATURED STORIESSPORTSGreatest ever?SPORTSFormer PBA import Anthony Grundy passes away at 40SPORTSSan Miguel suspends Santos, Nabong, Tubid indefinitely after ‘tussle’ in practiceThere’s a glut of positives for Ravena to focus on—like their resilience down the stretch, import KJ McDaniel’s sleek scoring and his old reliables’—Jayson Castro and Roger Pogoy—return to form.But Ravena, whose charges are setting the pace in the elimination round race, feels it is urgent for the team to double down on needed improvements—things he said they need to iron out before a killer schedule that features matches against last year’s troika of champions: San Miguel Beer, Barangay Ginebra and Magnolia. TNT’s other game in that final stretch is against sister team NLEX. Matteo Guidicelli had saved up for Sarah G’s ring since 2014? TNT, unbeaten thus far in the PBA Governors’ Cup, tries to stretch its winning ways when it battles Alaska on Friday at Ynares Center in Antipolo, Rizal.ADVERTISEMENT Drilon apologizes to BCDA’s Dizon over false claim on designer of P50-M ‘kaldero’ Aris Dimaunahan, Blackwater’s shot-caller, is looking to do just that with Marqus Blakely as the choice for import as the conference plods along.Blakely, who played in lieu of an injured Aaron Fuller, needs to summon his lethal self when he goes up against a fellow tested import—and a decorated one—in Allen Durham.“He had a near-quadruple double last time,” Dimaunahan said of Blakely. “That inspired the locals to have great energy.”Which is what exactly the No. 8 Elite need as they brace for the second half of their elimination round campaign.Sports Related Videospowered by AdSparcRead Next F2 Logistics bags gold
My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ? With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York. Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Story
The actor described his love for his wife on David Letterman’s Netflix show.George Clooney is about to get your heart all aflutter right before Valentine’s Day.In a new clip for the actor’s upcoming appearance on Netflix’s “My Next Guest Needs No Introduction with David Letterman,” Clooney describes how important his wife, Amal, is to him.In the clip, David Letterman shares with Clooney how becoming a father made him shift his focus from himself to his child.Clooney responded by saying:“Before I had the twins, I felt that about [Amal].”He continued:“I met someone who I would absolutely trade my life for. I met someone that her life meant more to me than my life. I’ve never had that experience before.”via GIPHYClooney met the international human rights lawyer when a mutual friend brought her over to the Oscar winner’s Lake Como home in 2013.“I thought she was beautiful, and I thought she was funny and obviously smart,” Clooney, 56, told The Hollywood Reporter, joking that Amal, 40, “probably thought I was old.”They married the next year. In June, the couple welcomed twins, Ella and Alexander.VENICE, ITALY – SEPTEMBER 02: George Clooney and Amal Clooney walk the red carpet ahead of the ‘Suburbicon’ screening during the 74th Venice Film Festival at Sala Grande on September 2, 2017 in Venice, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)Clooney told The Hollywood Reporter that having kids had “never been part of my DNA.” In fact, he said they never discussed having children while dating.“We didn’t plan on it. We never talked about it until after we were married, which is funny. There was an assumption that we didn’t want them,” he said. “And then, after the wedding, Amal and I were talking and we just felt we’d gotten very lucky, both of us, and we should share whatever good luck we’ve got. It would seem self-centered to just have that belong to us.”Source
recognizable brand ( experience page Register for HubSpot’s Inbound Marketing University online training program in a huge way, too, and not everyone has completely wrapped their head around the implications. That blows my mind. If you would have told a marketer twenty years ago that they could hear what their consumers were saying about their product, they’d be pumped! My book shows how you can take advantage of this shift. 8. What is your least favorite type of wine, and what is the weirdest thing you’ve ever eaten? , make sure that you’re acting the way you want to be perceived. Then start getting in the trenches and reaching out to your community and customers and start interacting. You can’t dictate your brand anymore, it’s going to be the result of a two way conversation you have every day with the world. live webinar class 7. Which marketers, blogs, leaders, etc. do you get your inspiration (marketing or not) from today? @garyvee 2. What kinds of cool and interesting things are you doing to promote the book? Do you feel like a total rockstar? More importantly, what exactly is your book advising readers to crush? 13 archived webinar classes and notesheets An idea isn’t enough though! Passion gives you the drive it takes to make a product awesome and convince people that it’s as awesome as you know it is. Building a business isn’t just about having ideas, it’s about executing them. Passion helps on both ends and that’s why I think it’s so important for people to start following theirs. Inbound Marketing University , Gary helped transform his family’s wine business, who had formerly been using outbound marketing tactics, from a $4 million business to a $60 million business. Join Gary for his By far the most impactful thing we’ve set up is the You can’t be a fake brand. You need to back up your talk. The Internet has made it so that everything is becoming transparent. What we need to start think of as branding is letting people know who you really are. So if you’re a business looking to create a Marketing has changed To pick one, I look at a company like Zappos that totally understands how to conduct business in today’s world. Tony Hsieh and his team have redefined the concept of customer service and are a perfect model for any brand learning how to navigate the social media space. Wine Library TV I was one-percent unhappy. I woke up on my 30th birthday and realized that I wasn’t going to own the New York Jets if I didn’t make a change. Also, I had been waiting for an opportunity to get involved in the Internet. I’m not a good writer, so blogs passed me by, but when the Wine Library developers showed me Ze Frank, I was like, this is where media is going! I sent a stock boy out to the store to buy a camera, and I was off to the races. The challenge, which is what will face anyone trying to follow this model, is that you have to be patient. It took 6 months before anyone really took notice of what I was doing. And during that time I was working—hard! Engaging in the community, leaving comments on wine blogs, answering every email until 2 and 3 in the morning. It’s hard, hard work, but if you love what you’re doing, your passion fuels your engine. 3. You talk a lot about the importance of passion in building a successful business. Why do you think it’s such a pivotal attribute? Won’t an awesome product just sell itself? Wine Library TV , which helped grow your family wine business from $4 million to $60 million. What was your inspiration for starting the video blog, and what sorts of challenges did you face and overcome when you started it? IMU includes 2 new free webinar classes plus I don’t have a least favorite wine. My whole philosophy is to try new things and expand your palate. Even if something doesn’t strike my palate the right way, I am a more knowledgeable wine drinker for having tried it. The weirdest thing I’ve ever eaten is the foam handrest next to my keyboard. One day it just ended up in my mouth. , Passion-Inspired Video & Other Content next Wednesday, October 28 at 1 p.m. EDT. 6. Through your experience, what is the most important lesson you’ve learned about branding? How can this be applied to any business looking to create a recognizable brand on and off the Web? . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Originally published Oct 22, 2009 7:08:00 AM, updated July 18 2013 in March that everyone should sign up for, by the way. Basically a lot of stuff. Gary Vaynerchuk 5. Why do you think your video blog has been such a hit? What’s the secret sauce that has made it such a marketing success? Crush It Cruise CRUSH IT! 4. You’re best known for your video blog, Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Free Inbound Marketing University Online Training Program I don’t feel like a rockstar, I feel ridiculously lucky to be able to go out and meet tons of great people and make some new relationships. The book is about this little thing called the Internet, and how it has changed the game. The gatekeepers have lost their power, and content producers have a never-before-seen opportunity to get their voice out and build brand equity. The cost of entry is now zero. Because it’s so cheap to get in, anyone can succeed as long as they’re willing to put in the sweat equity necessary to get themselves out there. , which lets people get added value out of a book purchase–whether it’s a wristband or a personal video or even dinner with me. I really feel that giving people an opportunity to interact beyond the physical book is going to be where more and more people are going to be moving in the future. Of course we also have gotten really involved with the blog community and the media, and I am beyond excited for the ), the “Social Media Sommelier,” is perhaps one of the most admired video bloggers on the Web. Using social media to promote his video blog, Maybe more importantly though, I cared. I cared about my community. I cared about everyone who had something good or bad to say about the show. People can tell when you care and when you don’t, and if you really truly care, you’ll win. 1. You’re currently on tour for your new book, I care and I have the chops. Wine Library TV wouldn’t have worked if I didn’t have the wine knowledge to back it up. Wine is something I’m passionate about, I’ve been training my palate since before I was even able to drink it, and so people could see that I had put in my time and knew what I was talking about.
What do you think about HP’s response? While the video’s creators, Wanda Zamen and Desi Cryer, say they originally made the video with the intention of being funny, it’s accumulated over 750,000 views on YouTube — probably not the best-case scenario for the folks over at HP.HP responded with a post on its The Next Bench blog addressing the situation and stressing that “Customer Feedback is Important.” Did HP handle the situation the best they could? Let’s evaluate: Timeliness of Response (Grade: C)Wanda and Desi’s video was posted on Thursday, December 10, and went viral over this past weekend. HP published their response on Sunday, December 20, but for a better grade, they should’ve issued their statement within hours — not days — of the video’s YouTube explosion. Social Media Monitoring/Involvement (Grade: B+)At least HP was paying attention to its customers in the social media-sphere, and they obviously don’t have a restrictive policy against social media engagement , which is more than we can say about some other big brands like Carnival Cruise . But again, closer monitoring of the situation could have resulted in a timelier response. Quality of Response/Statement (Grade: B)HP’s blog post was not too shabby, but we think it could’ve been better. For one thing, they could’ve included a simple apology for anyone they may have offended to cover their bases. And while they indicated they’re looking into the problem, it’s always a good idea to promise the issue will be fixed. Who doesn’t like a guarantee?Tact (Grade: A)HP did an awesome job of crafting their response in a way that downplayed the racial angle while still showing sesitivity about the issue. Instead of focusing on the racial undertones, they treated the video as a help desk issue. Well done! Communication (Grade: A)The fact that HP actually issued a response via their blog garners respect in itself. Social media monitoring means nothing if you don’t react, and HP’s use of social media for two-way communication is exemplary. As seen from the Kryptonite bicycle lock case study , we know what can happen if you choose to ignore customers’ reactions on the Web. We also like how HP continues to encourage customer feedback via the forums on its blog and on Twitter by messaging @HP_PC . Final Grade: B+ Overall, HP did a pretty good job handling the situation. But what could HP have done to make their handling of the situation go from good to great? How about making lemons out of lemonade, like EA Sports did (below) in response to the YouTube video that surfaced showing the glitch in the Tiger Woods PGA Tour ’08 video game? HP computers are racist? Who knew? In a humorous video that went viral on YouTube over the weekend, two sales associates point out a flaw in HP’s facial recognition software, which apparently fails to recognize black people (see video below). Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 23, 2009 1:05:00 PM, updated February 01 2017
Originally published May 19, 2010 11:00:00 AM, updated February 01 2017 Topics: Website Development As a follow up to my first post on Basic HTML Every Marketer Should Know, I wanted to dig a little deeper into links. Hyperlinks are references to resources on the web. They primarly link to other web pages, but can also reference images, documents, audio, or movie files. I often find myself using HTML code directly on blog comments or in forums. Keep this article as a handy reference for hyperlinks and stay tuned for my next post on basic HTML marketers should know about tables.The Basic HyperlinkThere are 2 key elements to the code in creating a hyperlink (or link).Reference (href) – the address opened when the link is clickedAnchor (a) – the display text or imageTo recap, here’s the basic HTML code for creating a hyperlink.CodeDisplayCheck out my recent blog article on Basic HTML Every Marketer Should Know.If you want to replace the anchor text with an image, use this code instead.CodeDisplayLink that Opens in a New Tab/WindowWhen you want your link to take the visitor to a new tab or window when the link is clicked, use the “target=_blank” reference. Don’t overdo this one though. When you’re linking to content within your own site, it’s a best practice to keep the session in the same window.CodeDisplay This link for my recent blog article will open in a new window.Using a Tracked URLTracking tokens allow marketers to track traffic for a specific marketing campaign such as paid search, banner ads, email blasts or newsletters. To create the URL, use the Google URL Builder to define the campaign, source, and name. Once generated, you’ll use this new URL as the reference destination and choose the anchor text (or an image) just like the basic link. You’ll be able to see the results of your campaign in your analytics tool, like Google Analytics or HubSpot Sources.CodeDisplayHere is where I’d put a link in my email campaign to track visits back to my website.Using the “No Follow” AttributeThere are times when you don’t want to pass search engine credit for a link on your site. The “no follow” attribute instructs the search engines that a hyperlink should not affect or influence the target site’s rank or authority. However, it’s important to note that utilizing “no follow” for PageRank sculpting can be cumbersome and time consuming with little proven benefit. CodeDisplay This hyperlink to the Inbound Marketing blog will not pass authority to the search engines.Anchor Links Within a Web PageAlthough you typically want to avoid having pages that scroll on and on forever, there are times when you want to link to content referenced at the middle or bottom of a page. The name attribute is invisible to the user and, when used with the anchor attribute allows for linking within an HTML document.CodeDisplayBrian HalliganHere is where I’d put Brian’s bio, typically further down on the page, but you get the idea.What other HTML tips do you have to share? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Sep 7, 2011 8:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Last week, Dreamforce 2011 became one of the largest software technology conferences in the world. While I was there contributing to HubSpot’s presence at the event, I couldn’t help but think about all the SEO parallels — how a search engine would approach the crowd at Dreamforce as well as each space on the expo floor. After reflecting on those items, I broke them down into three big SEO lessons from what HubSpot did at Dreamforce that made us such an attractive target for people at the show, and what made the show a success for us overall.Lesson #1: Remarkable Content Gets You FoundFirst off, creating remarkable content will help you get found, regardless of where you put it. We created a series of non-descript booths with no signs, names, or banners hanging from the ceiling. Instead, we decorated those booths with staff dressed in orange jumpsuits and holding toy unicorns and iPads. As a result, people couldn’t help but approach us to ask questions and learn more. We also created an interesting iPad app that we demoed, which ran a Website Grader report for a person’s website and a competitor’s site. Our content stood out against the grey curtain backdrop, and people wanted to engage with us. This is rule one of inbound marketing and search engine optimization: create awesome, remarkable content that helps you get found online.Lesson #2: Let Your Swag Drive People to YouThe unicorns were like a badge or widget on the web — every single one was displayed, and they brought more people to us. People saw others walking around with little toy unicorns and wanted to learn more and visit our site as well. Just like distributing a badge or widget to other websites, every unicorn we gave away only further amplified our efforts and spread the word about what we were doing.Every item was the offline equivalent of an inbound link to our website. It spread the word, and people who were mentally searching for “cool stuff at Dreamforce” kept finding unicorns and orange jumpsuits. Just like Google’s algorithm, all of those inbound links kept pointing people back to us at the conference. Be the same in your search engine optimization. Create a widget, badge, or other item that people will want to show off on their website or blog, and each one will become an inbound link for your site.Lesson #3: Don’t Bombard Your Audience With All Your Content at OnceJust because you have a ton of great content created and you’re starting to pick up speed, doesn’t mean it’s time to blow out your whole funnel in one go. Unfortunately, we had only been able to acquire about 3,000 unicorns before we completely exhausted the supply of unicorns in the United States. After giving away almost a thousand on day one, we knew that we had to ration out our unicorns. Our brand impressions and activity at the end of the week would have been severely limited if we didn’t have any unicorns left to give out.And while we would’ve still had our ‘un-booths,’ it would have been harder to generate new leads and attract visitors to our booths without lots of unicorns floating around. Therefore, we had to consciously spread out their distribution in order to get them in front of as many people as possible. This same lesson holds true for your blog. If you front load your blog by publishing five articles in the first week but then have nothing left for the rest of the month, it will be much harder to keep a consistent flow of audience and traffic. Space out your content, and make sure you have a steady flow that will attract search engines and users back reliably.Image Credit: Timothy Takemoto SEO Topics:
After launching the 2018 flagship phone– the Find X– Oppo is now gearing up for the launch of the F9 Pro in India. The F9 is also being released around the same time in places like Malaysia and Oppo has been revealing interesting details of the phone via its social media pages. In fact, it has also given out the design of the phone but now a new leak has seemingly revealed the full specifications of the phone giving us a clear picture of what to expect from the upcoming Oppo F9.According to a report from MySmartPrice that has obtained the spec sheet of the phone, the Oppo F9 will sport a 6.3-inch LTPS TFT LCD display panel with 1080 x 2280 Full HD+ resolution and a notch at the top. The notch will be a tiny one with just the front camera in it. Oppo has confirmed that the device will offer a 90.8 per cent screen-to-body ratio. Further, the phone will measure 156.7mm in length and 74.00mm in breadth. The thickness will be around 7.9mm and it will weigh 169g. Oppo will launch Sunrise Red, Starry Purple and Twilight Blue colour variants of the Oppo F9.Coming to the core specifications, the Oppo F9 will be powered by a MediaTek Helio P60 octa-core 12nm processor clocked at a 2.0 GHz speed, and an ARM Mali-G72 MP3 GPU clocked at 800 MHz. Further, there will be two variants of the Oppo F9 based on the storage- one with 4GB RAM/ 64GB storage and 6GB RAM/ 64GB storage.advertisementIn the camera-department, Oppo F9 is expected to feature a dual camera set-up comprising of a 16MP primary with f/1.85 aperture and 2MP secondary sensor. On the front, you get a 25MP selfie camera with f/2.0 aperture. The dual-SIM phone will be backed by a 3500mAh battery with VOOC fast charging support that offers up to 2 hours of talk time from only 5 minutes of charging.Connectivity options expected onboard are Bluetooth 4.2 Low Energy, 4G VoLTE, GPS, BeiDou, and USB OTG support. The phone is rumoured to come with new Android 8.1 Oreo-based ColorOS 5.2. There are also rumours that Oppo might F9 as F9 Pro in India. About the price, expect the device to be priced under Rs 30,000.
Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. What do these all have in common?They’re all better together!A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. In this data, “Email Traffic” includes two main sources: traffic from traditional email marketing and lead nurturing campaigns , and traffic from blog post email alerts (emails to people who subscribe to the blog via email). These numbers show that blog emails and traditional emails from customers who blog, taken as a whole, generate more traffic than traditional emails from customers who don’t blog. Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Interpreting the Data Email traditionalists might look at this finding and say, “Bah! You’re conflating two types of email. Of course emails from blogs are going to generate more traffic! Content isn’t that important to traditional email marketing.”But this is old-school thinking. Look at the critique closely. That emails from blogs are going to generate more traffic is intuitive to most marketers — yet many of those marketers continue to pump out traditional emails bereft of engaging content. Blog emails work because they include remarkable content . Include equivalent content in your traditional email marketing — and repurpose the quality blog content you already have — and your engagement will shoot up. Marketing Takeaway As a marketer, I think this study has a simple takeaway: if you want to make email work, you need to focus on the content. How do you focus on content? Create a blog that covers topics your buyer personas find useful, and come up with creative ways to repurpose that blog content (as well as content from other assets like videos, ebooks and webinars) in your emails. A good example of this is the State of Inbound Marketing Report we included in one of our HubSpot emails, featured below.If you want to learn more about creating a great blog or creating compelling email offers, read this business blogging ebook , and our introduction to email marketing . And it’s important marketers invest in the quality of their email content considering the rapid depreciation of email lists. Approximately 25% of your email list expires every year , and you’ll have trouble rebuilding it (or even see more rapid rates of depreciation) without investing in consistently creating quality content. Or worse, you could become addicted to the crack of purchased email lists.If you don’t believe me, just read the story of this marketer who set off to do sophisticated email marketing — marketing automation, actually — without the right kind of content. The results were catastrophic. As he said, “We … quickly discovered that marketing automation is a beast – it devours content . If you don’t feed it, it dies.” What types of blog and email marketing content do you find the most effective? Image credit: spcbrass Topics: Email Marketing Metrics Originally published Feb 28, 2012 5:03:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 2, 2012 9:00:00 AM, updated July 28 2017 Topics: Brand Experience The world’s most valuable and most admired brand has given a lot of businesses a wicked bad case of Apply Envy. With over $100 billion in annual revenues and a 66% increase in net sales last year, it’s hard for even die-hard PC loyalists not to drool over Apple’s ability to rake in 50% of worldwide cell phone profits while commanding only 4% of unit sales.The bad news is that for most businesses — and that probably includes yours — “pulling an Apple” is about as likely as winning the Mega Millions jackpot. Here’s why most businesses fail to create a brand as spectacular as Apple … and how you can make your brand the exception to that rule.Note: All opinions — positive or negative — about the new iPhone 5 and Apple Maps (affectionaly known as “Mapples”) have been withheld in this post. Because I think we can all agree that regardless of how you feel about these new releases, Apple is a pretty rock-solid brand.1) Your Product Kinda StinksThat sounds a little harsh. Let me rephrase: Your product might kinda sorta stink. (Better?)Seriously, though. Is your product or service truly the best that it could be? Are you relentlessly committed to quality, innovation, design, and simplicity the way that Apple is?Is “good enough” really good enough?The most valuable, most admired brand in the world doesn’t think so. If you aspire to be like Apple, start with a commitment to producing the very best product or service that you can imagine. Don’t settle, don’t compromise, and for Steve’s sake, please, don’t phone it in. Pun intended.2) You Don’t Care Enough About Your CustomersThe world’s most successful brands don’t become (or remain) the world’s most successful brands without deep dedication to their customer’s needs. Apple’s customer focus is legendary. Spend five minutes in any one of their retail stores and you’ll experience it for yourself:Friendly, knowledgeable staff greet you the moment you walk in.Purchases never require standing in line — they come to you.Your new iPhone/iPad/Mac will be set up just the way you want it, right there in the store, by a friendly person who genuinely seems to care about YOU.If you have a problem or question, the Genius Bar is available at your convenience — a massive improvement over the frustrating, scripted tech support calls offered by most Apple competitors.No wonder Apple stores pull in 18,000 visitors (on average) per week and rake in more than $5000/square foot (6x-10x more than other successful retailers!).If you’re serious about elevating your brand to Apple status, you might want to take a page from their training manual:Approach customers with a personalized, warm welcome.Probe politely to understand all the customer’s needs.Present a solution for the customer to take home today.Listen for and resolve any issues or concerns.End with a fond farewell and an invitation to return.If every business on the planet adopted this sort of customer-focused strategy, I’m pretty sure we’d have world peace.3) You’re Not Pretty EnoughLet’s be honest. Pretty girls (and boys) always get more looks than the not-so-pretty ones. Same goes for websites. Products. Storefronts. Cars. Houses. Buildings. Etcetera.One of Apple’s most notable calling cards is their unflappable design aesthetic. Their products, stores, website, ads, packaging, merchandise — even their operating system — is many degrees more beautiful than the “average.”The question is: is yours? If you’re not dedicating substantial calories/talent to designing a product that not only works really well, but also meets customer needs — and is beautiful — then you’re missing an Apple-esque opportunity to pull ahead of your competitors.4) You’re Spread Too ThinIn 1997, Steve Jobs sat down at Apple’s developer conference, took questions from the audience, and famously said, “Deciding what not to do is as important as deciding what to do.”Shortly thereafter, Jobs went on to reduce Apple’s product range from about 40 to just 4.That sort of focus — while difficult to practice — is critical to putting the “awe” into “awesome” the way that Apple has. It requires immense discipline as well as great clarity and reverence for the end-user. It demands that you forgo shiny new objects, hot trends, competitive challenges, and your innate desire to spread the seed of success as far and wide as possible.Think of it as The Religion of “Less is More.”The lesson here? Your brand will never be as awesome as Apple’s until and unless you learn to focus on what matters to the people you serve, above all else.5) You Need to Grow a PairLet’s pause for a moment and admit one thing: It’s just as easy to criticize Apple as it is to envy them.For starters, they’re litigious as all get out. They charge 2-3x more for their products than every competitor. They are notoriously absent from social media (outside of the voluminous Fan Boy rants and raves that litter every social network from here to Jupiter). Oh, and let’s not forget Steve Jobs’ reputation for being an eccentric, impatient control freak.But the man had cohones.Jobs was a man willing, perhaps even driven, to take risks. Big risks. Not because he was a thrill-seeker, but because he had an insatiable desire to make things better and an unflappable trust in his own intuition.“Intuition is a very powerful thing, more powerful than intellect, in my opinion. That’s had a big impact on my work.”From the iconic “Think Different” ad campaign to the Genius Bar to iTunes to the iPad, Apple has been at the forefront of reinventing not only devices, but entire industries.That takes, “a pair,” so to speak. When’s the last time you challenged the status quo? Zigged when everyone else in your industry was zagging? Or decided to tell “Best Practices” to go take a long, cold hike off a steep cliff?Consider this a really good time to ask yourself: “What would Steve do?”6) You Break Your PromisesUltimately, a brand is nothing more than a promise. A measure of trust. A way for the average consumer to navigate the infinite choices littering today’s oversaturated marketplace, and arrive at a decision that — contrary to what most of wish to admit — is 10% logic and 90% emotion.Apple’s brand promises that through their products, your individuality will triumph. Your iPhone/iPad/iPod will set you free. Apple promises that when you purchase an i-Device, you will become part of a community of forward-thinking independents that refuse to be held back by The Man. You’ll be one of those Creative Types.Your choice of a Mac over a PC will prove that you’re more conscious of design and perhaps even more evolved than that dude with the Dell down the hall. You will pay a premium for this privilege, but it will be worth it. Because you trust Apple to deliver on their promises. And they do.When Steve Jobs proclaimed the iPhone “a revolutionary and magical product” he was, in fact, telling the truth. Think about it. Since the launch of the iPhone, every new phone that arrives on the market looks like an iPhone and comes with an app store. Or at least tries to.Is your brand living up to its promise? If it’s not, then it’s time to fix it.7) You Don’t Have a Good Reason “Why”In the late 1990s, Microsoft seemed like an unstoppable force, catapulting past giants like Coca-Cola and GE to become the world’s most valuable company, and the first to exceed a $500 billion market cap.But as Henry Ford once said, “A business that makes nothing but money is a poor business,” and a quick glance at the 10-year stock prices of Microsoft versus Apple proves just how true that statement is.What’s so different about these two companies?One is known for creating really useful products. The other is admired for doing things differently and completely changing the way we experience technology. Both have a very clear answer to the question, “What do you do?” But only one has a very clear answer to the question, “Why do you do it?”Does your company have a clear and compelling reason for why it does what it does? Is that reason apparent to all, including employees, customers, and even competitors? For Apple, the answer to that question is a resounding, “Hell, yes.”So you see, it’s not just an iconic logo or sexy packaging that has made Apple the most valuable — and most envied — brand on the planet. It’s a powerful combination of 1) an awesome product, 2) true dedication to customers, 3) a passion for design, 4) extreme focus, 5) the courage to re-invent everything, 6) consistent delivery on its core promise, and 7) a very clear and compelling answer to the question “WHY?”If you can whip up something similar, well, perhaps we’ll see your company at the top of next year’s Most Valuable Brands list. Good luck!What do you think takes a brand from ordinary to remarkable? What brands do you think have attained Apple-level status?Image credit: zaneology
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Marketing Originally published Nov 11, 2012 9:00:00 AM, updated March 21 2013 We usually use this time to round up some marketing stories that we think you’d like to hear. But before we get into that, I think it’s important we take some time to thank some veterans for their service.HubSpot has a number of extraordinary employees who served before joining us at HubSpot. So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. So before we get into our traditional weekly roundup, I’d like to introduce just two of the HubSpot employees who have served for the United States — we’re very proud to have you with us.First, we have Shawn Segundo, a support engineer with HubSpot, who helps customers get more out of the product and more out of their businesses as a whole. He served in the Navy from 2002-2006 in direct support of Operation Enduring Freedom and Operation Iraqi Freedom, and served as a radar and weaponry specialist onboard guided missile cruiser, USS Chosin CG-65.Next, we have Steve Haase, an ecommerce inbound marketing consultant with HubSpot, who helps new customers gain some serious marketing superpowers. He served from 2002-2008 in the Navy Band in Washington, D.C., performing at concerts and ceremonies throughout the D.C. area and around the country, including the inauguration of President Bush and the funeral of President Reagan.Steve said, “I’m proud to have served my country; one where innovation and entrepreneurship are so strongly supported. Starting my own online marketing agency in 2007, then coming over to the rocket ship that is HubSpot in 2012, I must say there is nowhere I would rather be in order to make a difference in the radically transforming world of communications, marketing, and business.”Thank you, veterans and your families, for all your hard work and sacrifice!Now, please enjoy some of the top stories of the week from the inbound marketing world, brought to you courtesy of two HubSpotters and U.S. veterans.Mobile Ad Revenue Outlook: Local Search Leads the Way, From Search Engine WatchEarlier this week, Search Engine Watch reported that U.S. mobile local advertising will grow from its $664 million number in 2011 to $5.8 billion in 2016. Mobile local advertising includes examples such as display ads or search queries that are refined by GPS or geo-modifier. You know, so when you search for “coffee” on your Google Maps app you conveniently receive information about the coffee shops in your current location so your searches are more relevant.Search Engine watch also reported that search is the largest mobile local revenue component and its compound annual growth rate will be at around 52% throughout the forecast period, from $390 million to $3.2 billion. Wow. With numbers like these, it’s easy to see that the mobile local advertising industry is growing quite rapidly. Are you surprised by these numbers? Maybe a little intrigued? To see more data regarding the state of mobile local advertising, check out the full story here.3 Mobile Trends Every Search Marketer Must Know, From Search Engine LandBased on the previous story, it’s very clear that mobile local advertising is becoming more and more popular in the U.S. As it happens, Shawn Segundo, one of HubSpot’s USN Veterans, recommended this story of the week from Search Engine Land with three significant trends to be aware of when optimizing for mobile search.First, mobile traffic is rising faster than you think. In fact, up to 25-30% of all paid search traffic is now mobile. Also, tablets currently have a much higher ROI than desktops. It’s actually quite amazing because the cost-per-click (CPC) for ads on tablets are 30% lower and convert 20% better than on desktops. Finally, ROI can vary significantly by mobile device. Data shows that ROI on iOS devices is actually 2X better than on Androids.Did any of these trends surprise you? If you feel you need to better prepare to make your mobile search marketing program more effective, Search Engine Land also provides marketers with 5 actionable tips to improve. Read the full story here for more interesting data and tips.How to Use Facebook for Mobile Marketing, From HubSpotNow you’re probably saying, “Yeah, yeah. I get it. Mobile is kind of important. But what should I actually do about it?” A great place to start would be Facebook. Our latest ebook explains the current state of mobile usage, how to optimize Facebook for mobile, and how to use advertising on Facebook mobile, leaving you with some answers to your mobile marketing questions. Did you know that one in seven searches are from a mobile device? Or that 61% of customers who visit a site that isn’t mobile-friendly are likely to visit a competitor’s site? Yikes! If your company isn’t leveraging mobile in some form, it’s time to get moving. Download How to Use Facebook for Mobile Marketing to get started.3 Powerful Email Marketing Lessons From the 2012 Elections, From WhatCountsIn addition to mobile marketing being a hot topic this week, we found that marketing lessons from the 2012 presidential elections were quite popular, as well. In fact, Steve Haase mentioned that he was a big fan of the election stories because, “there are almost an infinite number of things marketers can learn from the campaigns, regardless of your political leanings.”To start, we have a story about three email marketing lessons based on the elections. These three lessons included identifying easy win backs, testing, and tracking and analyzing. WhatCounts reported that, “people who had unsubscribed from the 2008 campaign email lists were top targets, among the easiest to pull back into the fold with some personal attention.” What a great way to reengage your audience! Additionally, testing or experimenting and then measuring and analyzing your marketing campaigns will help you improve your marketing messages for the future. Would you like to see more? Check out the full story from WhatCounts here.5 Content Marketing Lessons Learned From the 2012 Election, From Business 2 CommunityWith three email marketing lessons to kick us off, there are 5 more important lessons to learn from the 2012 presidential election that relate specifically to content marketing:Branding is very effective for defining competitors.Social media can spread your content more effectively.Use characterizations to package a message without details.Content doesn’t need a lot of weight for it to be interesting.Choosing how and when to use content is key.This story by Business 2 Community makes it very clear that campaigns (whether they are political or not) are best driven by high-quality, relevant content … and that content strategies can also be very flexible. So, how strong is your content? To learn more, check out the full story here.How Not to Spend $35 Million on Marketing, From HubSpotWe’re very excited to share that we recently raised $35 million through our mezzanine round of financing, giving us more capital to invest in our product, our team, and our European office. We’re very excited about it, but we want to be very clear that we will NOT be spending that money to buy 30,000 hours of TV infomercials, send 50 million pieces of direct mail, or make 140 million cold calls. Additionally, we will not buy 35 billion Twitter followers or wrap 20,000 cars in the HubSpot logo. What are some other ways we could waste our $35 million? Read the full story about our mezzanine round here and leave your ideas in the comments!We’d like to extend a Veterans Day ‘thank you’ to all who served or are currently serving our country. Everyone at HubSpot, and I’m sure everyone reading this article, is thinking of you, and thankful for your service to the United States.Image credit: Steve Haase Topics:
Originally published Apr 15, 2014 5:00:00 PM, updated November 13 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Aside from great marketing material, these pages are also a great community for your students, alumni, and staff members to share information about their experiences on campus. As a university, you can share a ton of helpful information, including what industries your alumni work in, general university information like tuition and population, as well as LinkedIn Groups for prospective students to ask questions. Since the launch of Universities Pages, hundreds of schools have created pages and communities around their schools. These seven, in particular, have done an exceptional job engaging their network in unique and effective ways. Take a look:Get the essential guide to using LinkedIn for marketing and professional networking.1) Arizona State UniversityASU uses their LinkedIn pages to share information about their student programs, including study abroad programs, as well as images of their most enthusiastic sports fan in their “fan photos of the week” posts and even fun contests to guess where photos are taken. These posts are geared toward current students, and promoting on-campus activities and school spirit.This page is great, because it helps to give high school students an idea of what campus life is like at ASU.2) University of California, BerkeleyUC Berkeley allows both their alumni and students to post on their LinkedIn page. The content includes industry news, campus event information, and highlights of college milestones, like CalDay. CalDay is held once a year for one day — when the school opens its doors to let outsiders attend lectures, performances, and take tours of the campus to get a feel of the university.A great video was shared on the school’s page last week: Featuring content from your school’s blog and marketing department is another great way to drive traffic to your school’s website for students to learn more.So, how does your school use its LinkedIn University Page? Education Marketing 3) Penn State UniversityPenn State uses their LinkedIn University Page bio section to share what they do best. They highlight five points of what the school prides itself on, including leadership education, access via several campuses, counseling services, a vast network of alumni, and the dedication of their staff members. This brief overview of the school gives you a short but insightful look into what it’s like to attend Penn State. 4) University of Illinois at Urbana-ChampaignUrbana-Champaign uses LinkedIn in variety of ways, including posting articles about career advice, school news, and highlights of successful alums. For instance, one alumni was featured because of her successful bakery and cafe:5) New York UniversityNYU not only shares information and promotes its events, it also uses its LinkedIn University Page to interact with students online. They offer advice to those asking questions about programs or ways to engage with alumni. This is a great way to keep communication with your community open through a social media channel. You can even set your Page wall to allow questions and comments from followers:6) University of WashingtonStrong career opportunities are important to your school’s community. University of Washington takes advantage of their online community and has a “Job post of the week” where they promote an opening within the school’s administration. Knowing its audience has a high population of alumni working in education (based on the LinkedIn profile information available to them), the school is able to recruit alumni to come back and work at their alma-mater. 7) The University of Texas AustinVideos are a great piece of content to promote your school to high school students. And featuring this video on your public LinkedIn Page is an effective way to share your content with an interested audience. University of Texas Austin has its “Transforming Education” video featured on its LinkedIn Page:
Seven-time champion Serena Williams has advanced to the fourth round at Melbourne Park with a 6-2, 6-1 win over Dayana Yastremska.The 16th-seeded Williams has now won 20 consecutive sets at Melbourne Park, having not dropped a set in her 2017 title run and winning three rounds here this year in straight sets. She did not play here in 2018 following the birth of her daughter.Yamstremska received treatment during a medical timeout after she turned her right ankle while stretching to return a shot in the fifth game of the second set.Williams won her 84th match at Melbourne Park, which is more than any other woman in Australian Open history. She has lost just 10 matches in 18 appearances at the tournament.Williams, attempting to win a record 24th Grand Slam singles title, will next play either her sister Venus or top-seeded Simona Halep, who play later Saturday..@serenawilliams: “She [@Venuseswilliams] still intimidates me.”You heard it here first #AusOpen pic.twitter.com/7AXE6GPJTS#AusOpen (@AustralianOpen) January 19, 2019NISHIKORI BATTLES PAST SOUSAKei Nishikori got through the third round in straight sets against Joao Sousa, getting a bit of relief after his first two matches at Melbourne Park went to five sets.The eighth-seeded Nishikori had a 7-6 (6), 6-1, 6-2 win on Margaret Court Arena right after Naomi Osaka’s three-set comeback win over Hsieh Su-wei.Nishikori, the 2014 U.S. Open finalist, fended off 59 aces from 39-year-old Ivo Karlovic in the second round before winning the fifth-set tiebreaker 10-7.Sousa had also advanced through two five-setters and needed a medical time out in the third set.advertisementThe last time Nishikori won consecutive matches in five sets at a major was at the U.S. Open in 2014, when he beat Milos Raonic and Stan Wawrinka in five on the way to his semifinal win over Novak Djokovic.It was Nishikori’s third straight game on Margaret Court Arena, and he said he enjoyed the vibe – particularly after playing after fellow Japanese player Osaka, the U.S. Open champion.”Forehand has been working very well. Second and third sets I was playing really aggressive, and everything was working well,” he said.He has reached the fourth round in Australia for the seventh time and is on a roll after winning the season-opening tournament in Brisbane.
Grieving Argentines paid tribute to footballer Emiliano Sala on Saturday at a special memorial in his home region of Santa Fe.The body of the 28-year old Sala, who died in a plane crash last month, was laid out in a gymnasium in the town where he grew up so friends and family could pay their last respects.A single-engine plane carrying Sala from his French club Nantes to his new team Cardiff City crashed on Jan. 21 in the English Channel, before he could make his debut for the Premier League side.Wreckage was found on Feb. 3 following a privately-funded underwater search and a body recovered three days later.Sala’s body was flown back to Argentina and arrived in Buenos Aires on Friday morning before being driven the 538 km (334 miles) to Progreso, where he grew up.The gymnasium of the Atletico y Social San Martin de Progreso club hosted boys’ teams where Sala played as a child.Residents in the town of around 2,500 people, many wearing the red and black shirt of the local side with the name EMI on the back, began arriving at about 7am on Saturday to see the body and pay their last respects.Outside, fans draped a banner saying, ‘Emi, nunca caminaras solo’ or ‘Emi, You’ll Never Walk Alone.'”It’s as if he was a member of my family,” said a sobbing Lucia Torres, who lives nearby. “It’s something I can’t understand nor accept because it hurts so much. The town has been in darkness since Jan. 21.”advertisementCardiff City manager Neil Warnock and club chief executive Ken Choo travelled to Argentina to take part in the public vigil held at a local gymnasium. Sala’s parents, sister, friends and dozens of local people also attended the vigil, reports Xinhua news agency.Nantes were represented by defender Nicolas Pallois and general secretary Loic Morin.”I would like to find a responsible person… someone who says to me, ‘This happened’, but, well, it seems this was just an accident,” said Sala’s aunt, Mirta Taffarel.Also Watch:
Imran Tahir’s wicket celebrations would put any 40-year-old to shame with the way he runs around the ground, fistpumping in joy. Tahir is the oldest player in the ongoing Indian Premier League and is also the second highest wicket taker so far this season.The South African leg-spinner has spoken at length about his celebrations time and again this season and got talking about it once again with Afghanistan superstar Rashid Khan on Wednesday.Rashid Khan starred with the ball for Sunrisers Hyderabad as they defeated Chennai Super Kings by 6 wickets at the Rajiv Gandhi International stadium. Rashid picked two wickets in the match while Tahir also struck twice for the Super Kings but they failed to defend 132 on a good batting surface in Hyderabad.SRH eased to victory with 19 balls to spare as Jonny Bairstow (61 not out) and David Warner (50) once again lay a strong platform for SRH in their run chase with a 66-run opening stand.But it was Rashid who scripted the win for the Sunrisers with the wickets of Suresh Raina and Kedar Jadhav in the 14th over which put the brakes on Chennai’s scoring and they ended up with a below-par total.How is that for a frame guys? Two leggies, best buddies all smiles post game in Hyderabad #IPLSelfie #VIVOIPL #SRHvCSK #SpiritOfCricket @ChennaiIPL @SunRisers pic.twitter.com/55aiaFAjGPIndianPremierLeague (@IPL) April 17, 2019After the match, Rashid and Tahir got together for a candid chat where the duo asked each other about their wicket celebrations.Tahir asked Rashid about his trademark celebration which was missing from Wednesday night’s match to which the Afghan leggie said that he didn’t get the chance as both his wickets were reviewed by the batsmen.advertisement”I celebrate like that all the time but mostly I observe the wicket and how I have got the batsman out. If I get a batsman bowled or caught-behind then I celebrate like my usual self. I didn’t get the chance today as both batsmen got out leg-before and took the review. My nephews tell me that they love the way I celebrate my wickets,” Rashid told Imran Tahir on iplt20.com”I’m really happy to hear that. I hope you keep celebrating your wickets like that but don’t do that against Chennai,” Tahir replied jokingly.Leggies born across generations, @ImranTahirSA and @rashidkhan_19 talk about each other’s celebrations after the @SunRisers win; a reunion in Chennai!Watch on as Rashid divulges an insider secret! Interview by @28anand. #SRHvCSKFull video – https://t.co/Fm7c0s5dHQ pic.twitter.com/LFDN5s9yvoIndianPremierLeague (@IPL) April 18, 2019Rashid then asked Tahir the secret behind his celebration to which the South African said even his wife doesn’t know why he celebrates like that.”I want to thank the almighty for making me capable enough so that I can play in such a big league like this. And playing with a brother like you (Rashid). When you perform against such world class players you feel really happy. I express my happiness with my celebrations. Even my wife and family members don’t have a clue why I celebrate my wickets like that,” Tahir said.Rashid then went on to reveal that his Afghanistan teammate Wafadar Momand told him not to get out to Tahir in the IPL.”Wafadar told me, ‘I will pray to god that you don’t get dismissed by Imran Tahir because he will get you out first and then make you run till your home’,” Rashid joked.Also Read | MS Dhoni shares a laugh with David Warner after SRH finally beat CSKAlso Read | SRH defeat a wake-up call for Chennai Super Kings: Suresh RainaAlso Read | A sweet moment in Hyderabad brings a smile on David Warner’s faceAlso Read | MS Dhoni out with back spasm, not captaining CSK for the 1st time since 2010
Topics: The Inbound #fomo is real this morning. #INBOUND15 #butireallywanttogo #maybenextyear 😭😭😭😭😭 pic.twitter.com/0yMzMR6QUl— Annamarie Tush (@annamarie10) September 9, 20154) Checking Your Phone Over and OverHow many times a day do you check your phone? At this point, I’ve been working on this article for about an hour … and I’ve checked my phone at least four times for no reason. It didn’t light up. It didn’t ring. It didn’t vibrate. Yet I felt compelled to make sure that I wasn’t missing anything. While this may seem obsessive, according to a Gallup Panel survey conducted among nearly 16,000 U.S adults, 41% of study subjects admitted to checking their phone a few times an hour: What’s driving us to check in?Nir Eyal, author of Hooked: How to Build Habit-Forming Products, might have an answer. He uses a 1950’s study from B.F. Skinner to illustrate a cognitive quirk known as the variable schedule of rewards. In the study, Skinner observed the way in which lab mice responded to random treats. The mice were trained to press a lever that would dispense either a small treat, a large treat, or nothing at all. The more treats they received, the more they pressed the lever. When we look to our phones, we’re searching for something that will stimulate us — things like a text message from a friend, a Facebook Like from a significant other, or an email from a family member. As we grow used to receiving these rewards from our phone, we get in the habit continuously checking in there to receive these rewards.5) Unconsciously Swiping and TappingThese days almost every action we carry out via our smartphone requires a swipe, tap, or a combination of the two. That said, it should come as no surprise that our brains are beginning to recognize this new behavior. According to a Swiss study of the University of Zurich, the repetitive finger movements we use on our smartphone’s touch screen are actually changing our brain’s sensory-processing area.Pretty amazing, right?The following video — while horrifyingly hilarious — serves as a great example of how the swipe and tap technology is becoming the norm:6) Insistently Refreshing a PageThis go-to solution is right up there with “unplug it and plug it back in” on my advanced list of troubleshooting techniques. It’s also an all-too-common habit of anyone who spends time online.Often times, when a page doesn’t load within a second’s time, we refresh it. The reason? Our attention spans have grown shorter than that of a goldfish, according to a recent study by Microsoft. While we were able to at least hold a thought for 12 seconds in 2000, it seems that the mobile revolution has assisted us in reducing that number down to just 8 seconds.As a result, we’ve grown incredibly impatient when it comes to website load times. In fact, every one-second delay in page load decreases customer satisfaction by 16%, page views by 11%, and conversion rates by 7%, according to research from Aberdeen Group.7) Coping With Selfie UrgesSelfie opportunities are everywhere:Having a good hair day? Selfie.Feelin’ proud of your progress at the gym? Selfie.Enjoying a hot dog at a baseball game with your besties? Selfie.Sure, it sounds a little ridiculous, but it’s happening … a lot. In fact, at the 2014 Google I/O conference, it was reported that Android users were taking 93 million selfies every day. Between the advent of the reverse screen smartphone camera, the selfie stick, and the ease of sharing brought about by social media, selfies have become a form of self-expression that doesn’t seem to be going away. What changes in behavior have you noticed as a result of technology? Let us know what we missed in the comments section below. Wish I was at #INBOUND15 – looks awesome! Enjoying all the tweets #fomo— Melanie Coppola (@MelJCoppola) September 9, 2015 When I look at all the #Inbound15 tweets today. . . #FOMO pic.twitter.com/lnnwB3c5Iv— Jessica Malnik (@jessicamalnik) September 9, 2015 Originally published Oct 16, 2015 8:00:00 AM, updated October 20 2017 Marketing Trends If you’ve ever taken a subway somewhere, then you’ve probably noticed something a little peculiar going on. People are completely and utterly absorbed — but not in conversation with their neighbors. They’re absorbed in their devices: smartphones, tablets, laptops, etc.With over two billion people using the internet worldwide, 144 billion emails being sent each day, and the average user spending 3.2 hours a day on social networking sites, it should come as no surprise that technology is beginning to change the way we behave. Some changes have been for the better, while others have us longing for times when things were a little simpler. Either way, technology has an undeniable hold on the way we act, think, and respond to things. Check out these examples of behaviors that can be attributed to tech.Unlock tips, systems & recommended resources to stay ahead of the tech curve.7 Behaviors We’ve Picked Up Thanks to Technology1) Binge WatchingIs there a wrong way to watch television?I’d never put much thought into it until I found myself six hours and an entire bag of chips deep into the first season of Friday Night Lights on Netflix. I felt ashamed after having to insistently assure the folks at Netflix that yes, I was still watching, but I found comfort in knowing that I wasn’t alone in this behavior.Netflix recently launched a promotion that actually encourages users to celebrate their “binges” with #bingebrag announcement cards. (Yes, like birth announcements or “save the dates” … but for your obsessive television watching habits.)While Netflix’s promotion is undoubtedly a little silly, 9 out of 10 people admit to engaging in binge viewing, according to a new survey by TiVo.Binge watching television has even become a treasured pastime for many people around the world — so much so that Samsung recently announced a promotion called “The Catch-up Grant.” The contest will pay one winner to go to Thiksey — a Tibetan monastery in the Himalayas — to watch uninterrupted television for 100 days. For some, that sounds like the perfect getaway. Others reminisce of a time when you simply tuned in to a show every week.2) Experiencing Phantom VibrationsWe’ve all been there. You’re carrying out your day as you normally would and suddenly you hear — or feel — a rogue vibration. You check your phone, but there’s nothing there. False alarm. What’s that all about?Phantom vibration syndrome, or phantom ringing, started as somewhat of an internet discussion amongst cellphone users, and quickly turned into an area of interest for many researchers and psychologists. “Phantom vibrations are this unusual curiosity that speaks to our connection with our phones,” explains clinical psychologist David Laramie.And while a handful of conflicting explanations and hypotheses for why we experience this feeling can be found online, I struggled to find one definitive answer. Laramie suggests that it’s a generational thing. In other words, he believes that those who grew up with cellphones may experience it more frequently, as the anticipation for receiving a call or message has almost become second nature.Another psychologist — and chairman the School of Psychology at the University of Sydney — Alex Blaszczynski attributes the sensation to electrical signals. “I expect it’s related to some of the electrical signals coming through in a transmission, touching on the surrounding nerves, giving a feeling of a vibration, ” he explains. Whatever the case may be, you’re not alone in experiencing it. In fact, 89% of undergraduates from the University of Indiana, along with 68% of the medical staff at a Massachusetts hospital reported that they’d experienced a phantom vibration, according to respective studies. 3) Feeling FOMOAccording to the Oxford English Dictionary — to which the term was added back in 2013 — FOMO refers to the anxiety we exhibit when “an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.”While this feeling is common amongst teens — 47% of teens between 13-17 years old feel uneasy or nervous when they learn friends or peers are doing something they’re not, according to a study by JWTIntelligence — many adults are feeling the effects of this technology-induced anxiety just the same. Don’t believe it? Check out some of the real-life #FOMO that marketers who missed out on this year’s INBOUND event were experiencing on Twitter: Don’t forget to share this post! 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Excel Originally published Jan 18, 2016 6:00:00 AM, updated February 01 2017 Gone are the days where marketers were forced to rely on intuition when making important business decisions. Thanks to new and continuously improving software, we now have valuable data to enrich our strategies. But organizing and recording it can get a little tricky. If you’ve ever sat down in front of a busy Excel sheet, you already know this. With so many different formulas and shortcuts for handling data, it’s easy to get tripped up and make a costly mistake — the type of mistake you wouldn’t want your boss to catch. To help you master some impressive Excel tricks, check out the infographic below from Microsoft Training. Whether you’re looking to visually summarize data, highlight specific values, or calculate for seasonality, these instructions will help get you ramped up.(Looking for more Excel support? Download these free Excel templates for managing your budget, social media content, blogging calendar, and more.)82K+Save 82K+Save Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Originally published Jun 28, 2018 11:06:00 PM, updated January 29 2018 Smart Content This article was written just for you.From the moment you log in to Facebook, to the shows recommended to you on Netflix, to the questions you have for Google, the content you most enjoy online was customized and served up to you for a reason. We’ve seen this behavior on Amazon for a long time, where we get products we personally love shown directly to us.Your visitors expect the same personalized experience on your own website — and in your calls-to-action (CTAs) as well.In this post, we’ll cover new data on calls-to-action and how tailored CTAs perform compared to their counterparts. (Hint: the perform way better.) Let’s dive in.Start generating more conversions from your calls-to-action today with HubSpot’s free marketing tools.Personalized Calls to Action Convert 202% BetterFor this study, I analyzed more than 330,000 CTAs. There are three primary types of CTAs I looked at in this post:Basic CTA — This is a call-to-action that does not change based on any attributes of the visitor. It’s the same for every visitor that sees it.Multivariate CTA — These are similar to Basic CTAs, but instead, there are two or more CTAs being tested against one another. Traffic is typically split evenly to each variation and then you can select a winner based on which CTA converts better.Smart CTA — These are CTAs that are tailored to an individual. There can be numerous ways CTAs like this adapt to a visitor, such as their location, browser language, whether their already a customer or a lead, and much more.With the types of CTAs now in mind, I compared 330,000 CTAs over a six-month timeframe to see which option was the best. It’s clear what the winner is: personalized CTAs convert 202% better than default versions. See the graph below.Digging a layer deeper, we break down the data between CTAs that in simple button form, versus those that are using clickable image CTAs. As the below data shows, personalized CTAs that appear as buttons perform far better than images.Looking at this one more way, I wanted to see if button-based CTAs converted better than images regardless of the type of CTA. As you can see from the chart below, it’s clear that buttons dramatically outperform their image counterparts.In combing through the data, I also found that a number of Smart CTAs have conversion rates far above the average. There are numerous CTAs that have 25-45% conversion rates across thousands of views and clicks. An Example of a Smart CTA in ActionWhy do these personalized, “smart” CTAs perform so much better than basic CTAs? Because you’re serving them content that reflects their current level of interest and knowledge on the subject.Blog posts and web pages might cater to multiple audiences at the same time, but if they all have the same CTA on them regardless of who’s reading, you’re neglecting various portions of your audience — those people who are either too advanced for what you’re offering, or aren’t advanced enough to need it yet. Smart CTAs accommodate for these differences across the buyer’s journey.At HubSpot, we try to use smart CTAs on every blog post, and across the entire buyer’s journey. For example, for a visitor who has not interacted with HubSpot and is interested in solutions to lead generation, we will show a CTA to HubSpot Academy where they can learn about inbound marketing. For existing leads, we’ll show them a separate CTA offering a free tool — in this case, free HubSpot Forms.Now that we know smart CTAs work, and have seen an example, let’s talk about how to actually design and build them.How to Design Your Own Personalized Calls-to-ActionNow that we’ve seen the data on how personalized CTAs outperform other CTAs across the board, let’s talk about designing some. We’ve built 50 free customizable templates in PowerPoint that you can download and start using.1. Choose How to Personalize Your CTABefore you design and build your CTA, you’ll want to determine which audience you’re targeting and how you’ll be targeting them. To start, determine what level of targeting is possible using your CMS. Then, figure out how to break down each version of this CTA as your audience consumes more or your content.One example of a smart CTA could simply be targeting a CTA for visitors, and have a separate version for leads. The more tailored and relevant you can get with your CTA, the better. But it depends on the data you have, what you know about your audience, and what’s possible with the tools you’re using.For a moment, let’s pretend I own a real estate business called Inbound Real Estate. In this example, I could start to tailor one of my CTAs like this:Visitor CTA: 5-Step Guide to Researching ApartmentsLead CTA: Apartment Hunting Consultation2. Open PowerPointOnce you have the PowerPoint template open, select a CTA you would like to use. Based on how different types of CTAs perform — per the bar graphs above — I’m going to use a button for this example.3. Write Relevant Copy for your CTAIf you’re using an image-based CTA, or a button, you’ll need to write action-oriented copy. Remember, you’re creating this button just for this audience segment — at a specific point in their journey. They need to see something valuable that they can take with them to the next stage of their journey (where, ideally, they’ll see a different CTA to nurture their continued interest in the topic).Just using text “Submit” won’t help your conversion rates, either. Many visitors avoid clicking if the click prompt is too generic. Instead, make the action valuable and personable so they are more likely to click on it. Phrases like “Find out how,” “Get it here,” or “Sign up now” will better reflect the asset you’re offering, and generate more interest in clicking through.4. Save & Upload your CTAIf you’re designing and building your CTAs in PowerPoint — make sure you save the file so you don’t lose your work. Once that’s done, right-click and “Save as Picture” so you can easily upload it into your CMS.If your design has a lot of color, shapes, or images, make sure to compress the images using a service like TinyPNG as well.5. Link The CTA to The Proper PageNow that you’re done building your CTA and it’s uploaded, make sure to add it to your page and link it to the correct destination. Also, you likely want to know how many people click on the link, so ensure you set up campaign tracking in the solution you use.CTA Type & PlacementAt HubSpot, we’ve found text-based CTAs within blog posts, like in the image above, convert better. Generally, this text CTA is within the top third of the post, and then accompanied by a separate CTA at the bottom. This pairing has dramatically increased conversions from blog content.I would recommend using a button-based CTA first, and secondarily an image-based CTA.Regardless of the page into which you’re incorporating a smart CTA, ensure that the content on the page is clear, educates the visitors, and encourages them to take action. A tailored CTA can greatly increase conversions, but your page content needs to be relevant and audience-oriented as well.If you already use HubSpot, you can skip using PowerPoint, and easily design and build your CTA within the Marketing Hub for easy insertion into any page content in just one click. All the tracking and implementation is taken care of for you.If you’re interested in trying out the Marketing Hub and see how easily it is to create CTAs, start a free 30-day trial to take it for a spin. Don’t forget to share this post!
A 2-0 clean sweep of the West Indies on Sunday meant that Virat Kohli became the most successful Indian Test captain ever. Going past ex-skipper MS Dhoni’s record of 28 Test wins, Virat Kohli now sits on top of an illustrious list which is populated by legends such as Sourav Ganguly, Mohammad Azharuddin and Sunil Gavaskar among others.Virat Kohli’s feat has prompted many to term him the best captain India has ever had. But is that really the case?In terms of pure numbers, of course, Kohli is the most successful Indian Test captain. Here are the numbers proving this fact beyond doubt:Virat Kohli: 48(m), 28(w), 10(l), 10(d), 2.80(w/l)MS Dhoni: 60(m), 27(w), 18(l), 15(d), 1.50(w/l)Sourav Ganguly: 49(m), 21(w), 13(l), 15(d), 1.62(w/l)Mohammad Azharuddin: 47(m), 14(w), 14(l), 19(d), 1.00(w/l)*m – matches as captainw – wonl – lostd – drawBut, what these numbers fail to depict, is the fact that captaincy in cricket doesn’t happen in isolation. Rather, the job is very much defined by the kind of team that a captain commands, the environment in which (s)he operates and last but not the least, the kind of legacy that the captain leaves for the future. We can’t judge Kohli on the last criterion as he still has a long way to go before hanging up his boots but his almost 5-year reign as Test captain is enough to tally with the ones who were at the helm before him.advertisementAt this point, it becomes necessary to narrow down the candidates for the tag of ‘best Indian Test captain’. Even though Dhoni was the most successful Test captain before Kohli, his away record (6 wins from 30 Tests) casts a dark shadow over his leadership in the longest format. It’s true that his trophy cabinet is full with almost every top-prize in the sport, it is a foregone conclusion that Dhoni’s Test captaincy was never nearly as good as his legendary ODI leadership. Azharuddin, whose record of 14 Test wins was broken by Dhoni in his heyday, is also out of the picture as he failed to win a single Test outside Asia. That basically leaves us with Sourav Ganguly – who led the team in a sizeable number of games as well as leading the side to a number of away victories.Most successful Indian captains (away from home):Virat Kohli – 13 wins from 27 matchesSourav Ganguly – 11 wins from 28 matchesMS Dhoni – 6 wins from 30 matchesRahul Dravid – 5 wins from 17 matchesWhen Ganguly was handed the reins of the Indian team in 2000-01, the Indian team was ranked 8th in the world. The match-fixing saga had just shaken Indian cricket to its core. When Ganguly became captain, India were a formidable side at home but really poor travelers, especially overseas.But when Ganguly’s tenure as captain came to an end, India were ranked the No.2 side in the world and had the distinction of drawing a Test series against Australia (easily one of the best ever sides ever assembled in cricket history) in their own backyard. It was under Ganguly’s captaincy that India won their first-ever Test series in Pakistan. Of course, you could argue that Kohli has led the team to the No. 1 ranking in Tests, recently won a Test series in Australia and it’s not his fault that India don’t play bilateral series against their western neighbours. True. Though as already stated captaincy about much more than just losing/winning.One has to remember that the team that Ganguly had inherited wasn’t quite overflowing with resources/talent in every department. While it had a few legends in the making and an already established superstar in its ranks, key areas such as the bowling attack and ground fielding left too much to be desired. Ganguly realized this early and began scouting for young talent – people who would walk off a cliff if their team needed them to do so. People like Yuvraj Singh, Harbhajan Singh, Virender Sehwag, Zaheer Khan and others. Don’t forget, these players formed the core of the team that won the World Cup in 2011.It’s one thing to give chances to players but completely another to keep backing them, having faith in them, assuring them that they are not playing for their careers every time they come out on the field. Because this backing gives players, young and old, confidence and it is often this confidence that determines the making/breaking of a player. Take, for example, the case of Virender Sehwag. Originally thought of as a middle-order hitter, Ganguly promoted him to open the innings in Tests on a spicy pitch in South Africa. It turned out to be one of the best tactical decisions ever taken in Indian cricket history. For the 2003-04 tour of Australia, Ganguly was adamant that Anil Kumble should be in the side and the spinner reaped rich rewards for his captain by emerging as the highest wicket-taker in the series.advertisementKohli, on the other hand, has been notorious in the sense that he has dropped some of his key players on various occasions leading to lowering of confidence among them. Choosing Rohit Sharma over Ajinkya Rahane for the 1st two Tests of the South Africa tour in 2017 and then reversing his decision for the last game was quite strange to say the least. Whether it was dropping Cheteshwar Pujara on the West Indies tour of 2016 for his ‘strike-rate’ or playing 2 spinners on a rain-soaked surface at Lord’s in 2017, Kohli has simply baffled us time and again over the years with his short-sightedness.Another important thing to remember about Ganguly, the skipper, was that he possibly was the first Indian captain who instilled the belief among not just the players but also us as fans that we could be world-beaters. Ganguly showed us that Indians are fully adept at giving it back not just with their cricket skills but also with their tongues if required. As someone who grew up watching cricket in the ’90s, an image that stuck vividly was one of the Indian players not just being trumped based on their skills with the bat/ball but also often being at the receiving end of a lot of sledging from the opposition players. Mind you, this is not to be misinterpreted as an endorsement for sledging on the field but while growing up we as fans were often left with a bad aftertaste following an Indian defeat overseas. Overseas tours – especially Down Under – left us often in a state of disappointment.Ganguly turned this narrative on its head by instilling the confidence in his players of being world-beaters. Once the results started coming, it was just a matter of time that the same confidence started seeping into the on-field behaviours as well. Players like Yuvraj, Harbhajan and Sehwag were not shy of giving it back to the opposition whenever the latter looked like crossing their limits. Ganguly making the great Steve Waugh wait at the toss is already the stuff of legends.Today, when we see Kohli, one can’t help but wonder whether his in-your-face attitude is not the culmination of the revolution Ganguly started almost two decades ago. When Kohli jumps in the air the next time at the fall of an opposition wicket and mouths a series of expletives, we should take a moment to consider Ganguly’s role in how far Indian cricket has come. No doubt Kohli has the most Test wins as Indian captain, but what makes Ganguly better is the fact that he changed the face of Indian cricket. And with that face-change, he has left a legacy so magnanimous that Kohli should consider himself lucky to have blossomed in.advertisementAlso Read | Virat Kohli breaks MS Dhoni record to become most successful Test captain for IndiaAlso Read | How Jasprit Bumrah stormed to No.3 in ICC Test rankings across 12 matchesAlso Read | Steve Smith edges past Virat Kohli to become No.1 Test batsman
The oldest cricketing rivalry between England and Australia has a fan following like no other and to showcase his love for the team from Down Under, a 12-year-old boy, Max Waight, saved four years of ‘hard-earned’ pocket money to watch the ongoing series in England.”I sat next to Steve Waugh, Justin Langer, and Nathan Lyon. Justin Langer showed me the plan book which was amazing to see all his notes and talking to Steve Waugh was amazing too,” cricket.com.au quoted Max as saying.”Steve Smith and Pat Cummins are my favourites. I got to talk to them about how they prepare and play the game. It was very enjoyable,” he added.The kid had seen Australia lift the World Cup in 2015 on their home soil and it was then that he wanted to travel to the UK to watch his favourite team take on England in the high-voltage series.But travelling to England was not that simple. His father, Damien, promised him that if he could raise AUD 1500, he would end up taking Max to the UK. Raising AUD 1500 was not easy for the kid, but he and his mother came up with a plan of taking out the neighbours’ rubbish bins on the weekends for the charge of just AUD 1 per household.The kid then wrote a letter to all his neighbours, offering his waste management services and he attracted customers in no time. The whole process went on for four years and he kept on taking the bins out on weekends. He took breaks when he was unable to take out the garbage bins or was ill.advertisementWhen he was unable to do so, his parents and younger brother did the job to keep the process going. And at last, when the kid accumulated the required money, his father kept the promise and booked the tickets for the entire family to go to England to watch the ongoing fourth Ashes Test in Manchester.”When I said it, I had to follow through. If he saved up the money I was not going to let him down,” cricket.com.au quoted Damien as saying.”You do not fast forward in your mind at the start and think you are going to do it but it is good that we are here. It is an amazing experience, we have got our whole family and another close family that we are friends with. We are just making memories,” he added.Max and his brother travelled to Old Trafford on the team bus and Max was seen sitting next to Australia coach Justin Langer.In the ongoing fourth Test of the Ashes, Australia declared their first innings at 497/8 after Steve Smith’s double ton. England were reduced to 23/1 at the close of play on day two of the Test.Also Read | Steve Smith recreating Don Bradman for those who haven’t seen the legend batAlso Read | Ashes 2019 4th Test: Magnificent Steve Smith puts Australia in command on day 2