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in Beijing some time ago experience day, listen to the Sina Product Manager Li Chiming "more efficient information", lamented Sina for media and the dissemination of information on the deep, caught many subtle mind to single users point. He believes that micro-blog has been able to develop rapidly and become an Internet information dissemination platform can not be ignored, the key advantage is efficiency. Therefore, Sina, micro-blog’s design is also taken as the center to carry out and promote.