Category: yzwrderb

9 Ways to Save For Travel You Haven’t Thought Of

first_img Post navigation Sebrin Elms is a twenty-something newlywed with two kitties and a serious obsession with travel. She started her blog, The Clumsy Traveler, in anticipation of a 3-month long honeymoon around the world. When she came back, she wasn’t ready to stop writing and traveling! You can learn more about her story on her blog or follow her on Instagram @theclumsytraveler. From the Mint team: Mint may be compensated by some of the links that appear in this article. Our partners do not endorse, review or approve the content. Any links to Mint Partners were added after the creation of the posting.  Mint Partners had no influence on the creation, direction or focus of this article unless otherwise specifically stated.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Relatedcenter_img Have you ever created a budget for a trip and noticed a huge gap between what you need and what you’re earning? “How on EARTH can I possibly make that extra money?” you think to yourself. You’d be surprised to learn that there are a ton of ways to save, some of which you might have completely forgotten about or haven’t even dreamed of!I’ve compiled just 9 ways you can save for your trip abroad. Maybe it’s ways to tighten your budget or perhaps it includes making a little money on the side. Whatever suits your needs, saving for your dream trip isn’t too far off!1. Get Back to the BasicsCreate a budget of everything you spend monthly?¿¿¿¿¿¿¿¿¿¿¿¿¿¿. Now, highlight everything you NEED in red (like food, rent, transportation) and highlight everything you WANT in green (shopping, salon treatments, etc). Try to cut out those things that are highlighted in green, or at least until after your trip. You’ll not only learn how to live simply but will have a lot of extra green in your wallet!2. Utilize Those Deals OnlineSure there’s old fashioned couponing, but it’s tedious and takes up a lot of time. In addition to couponing, try utilizing all of the bargains, coupons and deals on the internet. Make sure you sign up for your favorite brand’s newsletters for last-minute deals (whether that’s travel-related brands, clothing stores or restaurants you love). If you’re looking to save on groceries, goods and services, you need to check out the following sites and programs:VitacostHoneybookGrouponSavingstarLiving SocialYelp (they sometimes offer deals if you check-in online)3. Make Money For Your SkillsOdds are you’re making a large amount of money from your regular job. But what about making money doing something you love? There are plenty of ways to earn extra money by providing a service you already love to do in your spare time. If you make products (like artwork, knitwear, homemade candles or more) try selling your one-of-a-kind treasures online. If your skills are more abstract, like writing, photography or graphic design, try freelancing! You can work on these services outside of your normal working hours and make a lot of money if you have the experience!4. Sell Your ThingsWhen was the last time you used that 1st generation iPad? What about that old bracelet your ex gave you? Time to sell everything that’s holding you back (or cluttering your room). Just make sure you sell your things on the appropriate platform. Try Ebay for collectables or expensive items, Letgo or Poshmark for clothes and furniture and Craigslist for anything else as a last resort that won’t sell right away.5. Get Creative With Your WorkoutsGetting proper exercise might just be one of those things you need, but that super expensive pilates class isn’t. Cancel that gym membership and find an affordable way to work out. Run outdoors, train with a friend or try watching YouTube videos instead.6. Be the Designated DriverInstead of sitting at home on a Friday night watching reruns, why not make sure everyone gets home safe (and make a little extra money doing it)? Surely you’ve heard of Lyft or Uber. These ride share apps pay a good amount of money to take people from A to B. You can switch the app on and off whenever you want and can make a bunch of money during your free time you would have otherwise spent doing nothing.7. Take Advantage of Credit Card BenefitsIf you’re the type to pay off your credit card every month, opening up a new credit card could be very beneficial! Credit cards have plenty of benefits including travel related ones. Sure, opening up too many credit cards can hurt your credit, but one or two is very safe and worthwhile! Just make sure you sign up for the right ones (and make sure you pay them off monthly)! These “right ones” include cards with signing bonuses (like a large amount of points upon signing up) and great point-earning ratios. Every major credit card company has a travel-related card, my personal favorites are The Starwood Preferred Guest Credit Card from American Express and The Capital One VentureOne Card. Remember to always read the fine print here and use as you feel comfortable, don’t spend too much just to rack up travel points!8. Apps, Apps and More AppsThere’s an app for just about everything these days, naturally many of them can help you save money. Here are a few of my favorite that can either help track the money you already have or help you earn more:Mint (helps you budget and save)Stash (helps you save)Nielsen (helps you earn money)SavvyConnect (helps you earn money)Foap (helps you earn money)Receipt Hog (helps you earn money)9. Buy Things SecondhandI used to justify my shopping sprees with sales from my favorite stores, but even your favorite brands on sale can drain your wallet. Try shopping secondhand for clothes, furniture and gadgets. Thrifting is literally the only way I buy clothes now and I got most of my wedding decor from flea markets around the city. If you have the time and patience to sort through everything, you’ll find vintage and incredibly expensive gear that was marked down for being “last season.”last_img read more

The One Supplement That Completely Transformed My Damaged Hair

first_imgFor a long time, I took having good hair for granted—it was naturally dark and shiny, thick and strong, and grew fast.In the past few years, though, I’ve experienced a change in my hair. I started dyeing it regularly, taking a powerful acne medication, and moved to an area with different water, and quickly noticed all this take a toll on my strands. My once-strong, shiny hair was now dull, a little frizzy, and piling up in the bristles of my hairbrush. My locks looked crazy dry, yet my roots were a total oil slick. I realized I needed to start prioritizing my hair in my beauty routine ASAP—so I did a little research, and started taking biotin supplements.You’ve probably seen biotin on the ingredient lists of prenatal vitamins or hair growth supplements. This B vitamin (it’s also known as vitamin B7) can help strengthen the development of hair follicles, particularly if hair is damaged or lacking strength. “I’m a big fan of biotin supplements because they help increase the diameter of each hair, so they make your hair look fuller,” says Debra Jaliman, MD, a dermatologist based in New York City, adding that it usually takes about three to six months for people to start seeing results.“Biotin is popular for the treatment of hair loss, although the usefulness has not been substantiated by clinical trials,” Ava Shamban, MD, a dermatologst based in Beverly Hills and founder of SKINxFIVE, tells Health. Not having enough of the vitamin may also affect strands. “When [biotin is] absent or too low, people experience hair loss and scaly skin, among other symptoms.”As someone who has a hard time swallowing pills—admitting that makes me feel like a child, but it’s true—it wasn’t until I came across Neocell Biotin Bursts ($15;, a chewable daily supplement, that I was able to try the magic ingredient firsthand. The no-pill-swallowing factor first drew me to this product, and the low price tag and availability on Amazon made it easy to buy my first 30-day box. I immediately loved them, thanks to their acai berry flavor. Important to note: Neocell Biotin Bursts contain 10,000 micrograms of biotin, which is more than the average person needs (most women need only 30 micrograms a day, according to the NIH, and Dr. Jaliman tells us that 2,500 micrograms should be plenty in a supplement). But she adds that because biotin is a water-soluble vitamin, your body will not store any excess—it will just be eliminated in your urine. It’s a good idea to check with your doctor before taking any new supplement, however, especially if you are getting blood drawn; the FDA warns that taking too much biotin may interfere with lab test results.Within a few months, I started to notice a change in my hair for the better. I was shedding less, my locks felt restored to their pre-dye thickness and strength, and my waves looked shinier. What’s more, my once-oily scalp was no longer an issue at all; my roots felt fresh for longer. I’ve experimented with other treatments and products, but biotin has been the only consistent factor in my routine, so I credit it with helping my hair become healthier over time.Sourcelast_img read more

The Original Inbound Marketing Rockstars: The Grateful Dead

first_imgInbound and Free is only one of many concepts that will be discussed by HubSpotCEO Brian Halligan and marketing authorand speaker David Meerman Scottin their webinar: “Inbound Marketing Lessons From The Grateful Dead.”Check out the video below from Halligan and Scott as they provide a preview of the webinar, then check out the full webinar here!  On-Demand Webinar: Marketing Lessons From The Grateful Dead of fans powered by The Dead pioneered this approach. They allowed concert attendees to tape shows and distribute them to other fans for free, and it worked. The Dead, one of the most iconic and successful rock bands of its era, achieved elite success with only one top 10 song, which didn’t come until the 1980s. content strategy social media The Dead made a series of important choices to separate themselves from everyone in their industry, making difficult and unpopular decisions such as allowing fans to tape concerts and creating special tickets and access for fans.  social media marketing strategies The Dead Marketing Funnel Inbound Marketing inbound marketing Photo Credit: WallyG Download The Free Webinar Now concepts that businesses in all industries use today on the web. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Chris Anderson wrote an entire book What Can Your Business Learn From the Grateful Dead? Content Marketing building a word-of-mouth network free ? ! They succeeded by Join fellow deadheads, HubSpot CEO, Brian Halligan and acclaimed author, David Meerman Scott for marketing takeaways from the Grateful Dead! How did a group of musicians from San Francisco transform marketing and become social media pioneers? and marketing funnel that is similar to that of the Dead. Companies who have achieved successful results have shifted focus away from products and features and have created a demand at the top of the funnel through a content strategy that puts the problems and needs of customers ahead of constant interruption caused by outbound marketing. music. The Dead understood that it was about the experience that the music provided instead of strictly the music itself. You may not realize it from the music industry of today, but in the 1960s the Grateful Dead pioneered many and describes the evolving marketing funnel for many businesses today. Originally published Mar 29, 2010 1:24:00 PM, updated July 03 2013 about an an emerging economy based on a “free” pricing model. The concept of the freemium model is to give away valuable information for free to attract a larger base of prospective customers with a percentage of them willing to pay for a premium product or service. This approach is at the core of If inbound marketing has been around for decades, who is an example of a pre-internet pioneer? How about the inbound marketing are much older than most people think. They didn’t just appear in recent years. Companies like Dell, Pepsi and other major brands are now adopting strategies and practices that have existed for decades. In fact, inbound marketing existed well before the days of the internet. The internet has merely served as a catalyst to support its growth, scale and reduce cost of entry. Topics: and Fast forward to today. Successful inbound marketers have a Grateful Deadlast_img read more

A Foodie’s Guide to Inbound Marketing

first_img , once said that in his restaurant Friday and Saturday are for the tourists — customers that bring in cash but probably aren’t reliable sources of money. During the week, he said, is when his regulars come in and it’s on these days he might send out a little amuse bouche, free treat or try a more exciting dish. He actively works on getting people to switch from a casual diner to a regular because he depends on these customers and their business. , the chef has standards like burgers and roasted chicken but he also has specials like confit buffalo wings with watermelon cucumber salad and blue cheese dressing. When you create content, you want to follow the same process. You need content that builds upon keywords that you know you already rank for/want to rank higher for as well as content that is centered around keywords you’d like to rank for. This let’s you show that you are knowledgeable about your industry and the “classic topics” as well as that you can create innovative content that gets people talking. Inbound Marketing . What exactly is it?” While trying to think of how to explain inbound marketing to my foodie friend, I realized something: Inbound Marketing is like opening a new restaurant. A great restaurant never let’s their menu get stagnant. They constantly iterate based on what’s fresh or on something that slightly worked last week but maybe could be better. Highland Kitchen, for example, keeps iterating on the idea of buffalo chicken wings – first buffalo scallops, the next month deep fried buffalo brussels sprouts and most recently, the buffalo confit chicken legs. They clearly are analyzing what ingredients cost that week and what part of the dish is successful. Learn how to generate more inbound leads using SEO, blogging, and social media. , guest blog posts and more. Just as important and half the calories! After all this explanation my friend seemed satisfied that he understood inbound marketing best practices a little better. So I’ll leave you with “Bon Appetit” or “Happy Marketing!” whichever your next meal or inbound marketing activity might be! Inbound Marketing Finally, you’ve got to promote yourself. A new chef often does events designed to get the word out about their menu and dishes. Beer dinners, tasting events, charity functions — all can help spread their delicious “content” to possible diners. With content creators, you need to promote your content through Inbound Lead Generation Kit Anthony Bourdain Once you’ve got your menu (content) you have to optimize it. In the restaurant industry, this is done through exclusive “friends and family” dinners. At these events, a carefully cultivated group of guests gets to taste the menu for free and then provide feedback on their thoughts. For content creators it’s a series of constantly examining what you are producing and the quality of it – both through your own analysis and perhaps running some past close advisors, mentors and business colleagues. When I’m not working, my passi photo courtesy of: Pretend you’re a talented chef who is just opening your first restaurant. It comes time to develop the menu, what do you want to show off? Probably a blend of classics with your spin on them as well as some more inventive dishes. For example, at the popular restaurant With Highland Kitchen Topics: With inbound marketing you need to do the same thing. Figure out a way to convert the occasional traffic to your site into a lead (possibly regular) and then customer. Someone who goes from having a brief relationship with you or your product into a longer, deeper engagement with you on is food; eating it, cooking it, reading about it and talking about it. So naturally, it’s started to invade other parts of my life — including how I think about inbound marketing. Earlier this week while we were out having a dinner, a friend asked “I don’t get it’s similar. If you want to be found for a specific keyword or be seen as a thought leader on a specific subject, you have to keep trying out new content strategies until you’ve got something successful. Then once that mystery is solved, you can iterate on how to continue down that line buy saving time, money or improving your brand. Convert: How to Find Your Regulars vicky.seba, for tips and tricks to drive more leads and business to your site. The well known author and chef, Get Found: Creating the Menu & Packing the Tables Download the free kit Originally published Jun 4, 2010 12:00:00 PM, updated October 20 2016 Analyze: Constantly Changing Inbound Marketing social media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Key Elements Of Great Business Content

first_img 3. Buyer Persona Focused – Great copy writing makes personal connections with readers. Copy needs to speak directly to buyer personas , address their pain points and bring value . Therefore, your copywriters — whether internal or outsourced — must have a clear understanding of your organization’s target audiences, and know how to engage them.   4. Optimized for Search Engines – Online content must be crafted for visitors, but optimized for search engines. Ideally , business copywriters will have core SEO knowledge and capabilities. There are many talented writers and content services available, but few that possess the wide range of capabilities needed to satisfy the seven elements of effective business copywriting. Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Effective Business Copywriting However, continually producing premium content worthy of links and leads is not easy. It requires significant time and resources, executive support, long-term vision, internal expertise and often a willingness to share the knowledge businesses once held sacred. More than anything, it requires the ability to be effective business copywriters, generating content that engages your audiences and motivates them to take action. The general rule is: the greater the value of your content, the greater the return on your investment. The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog . There are undisputed benefits to blogging — more indexed pages, inbound links, website visitors and social media reach — and tremendous lead-generating potential in ebooks, case studies, webinars, white papers and original reports. 7. Results Driven – Copywriting needs to be tied to your organization’s objectives, and should play a key role in delivering results (e.g. generating leads, educating key audiences, positioning as an industry leader, etc.). Powerful, action-oriented content has become an essential part of every inbound marketing strategy , and offers an enormous opportunity to differentiate and grow your business. Topics: 6. Creative – Never underestimate the value of quality creative writing. While many of the other elements we’ve discussed can be learned, b usiness-savvy creative writers are in high demand and scarce supply , and can be an invaluable asset to your organization. Inbound Marketingcenter_img Copywriters should be invested in tracking the content’s success through metrics such as: page views, content downloads, leads and social media reach. This enables future content to be strategized based on past performance, and can encourage the incorporation of new ideas and topics , to drive traffic and capture audiences. 2. Brand Centric – Your brand is a sum of experiences and perceptions. Words, images and actions define your brand everyday, and with inbound marketing, your website and content may often serve as the first (and possibly only) opportunity to make an impression.  Business copywriting must convey core brand messages, tell your organization’s story and create positive perceptions that motivate action. 1. Strategic – Online content has to connect to your business goals and brand. Hire writers that understand marketing strategy, and how to deliver copy that integrates across web, search, social and public relations strategies. Originally published Jun 21, 2010 5:00:00 PM, updated July 16 2018 How Do You Resource Business Copywriting? 5. Technically Sound – Technically sound copy is concise and powerful. It uses proper grammar and is written at the appropr iate reading level. It is also consistent in person, voice, tone and format. Copywriters need strong technical writing skills, and the ability to apply these s kills whatever the task, medium or subject matter. What has been your experience with business copywriting? Where do you turn for support? Is your copywriting helping to generate leads and build customer loyalty?   Webinar: Advanced Business Blogging Public relations agencies, communications pros, freelancers, former journalists and traditional publishers are all in the conversation as possible sources, but many have yet to step up and evolve their capabilities to meet the growing demand for results-driven online content. Use the list presented above to evaluate potential writers, and find the professionals that are right for your business. So let’s take a look at seven core elements of effective business copywriting, and some tips on how to hire writers that produce results:  While marketing professionals and agencies fight over who owns social media, there is a larger and more important battle looming over content creation. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Halle Open: Roger Federer battles past Benoit Paire to enter quarters

first_imgRoger Federer, who must win a record-extending 10th title in Halle to remain at the top of the world rankings, saved two match points to avoid an upset against France’s Benoit Paire and reach the quarter-finals of the Halle Open.Federer, the 20-time Grand Slam champion and world number one, was made to work hard by the world number 48 before winning 6-3 3-6 7-6 (9-7) on Thursday.Federer dropped a set for the first time in six meetings against the erratic Frenchman as the pair fought out a gripping two-hour duel.The 36-year-old Swiss extended his winning run on grass to 18 matches as he continues a serene build-up to his title defence at Wimbledon next month but after easing through the first set found Paire in one of his more inspired moods.The 36-year-old Federer missed two match points to wrap up victory without the need for a tie-break in the final set.Also read – Federer celebrates No.1 crowning with 98th title at Stuttgart OpenHe faces Australian Matthew Ebden, competing in Halle at a career high ranking of 60, rallied from a set down to beat local hope Philipp Kohlschreiber 4-6 6-1 6-2 and will face Federer for the first time in his career in the last eight.He closed out the first set with successive aces but Paire rallied to lead 4-0 and take the second.”I created quite a few opportunities, but maybe I was a bit tentative at times,” said Federer, whose victory was his 18th in succession on grass.advertisement”I was disappointed with my serve in the second set, being broken twice. That is not allowed to happen. I need to clean that up”.Victory in Halle would give Federer his 99th career title. He will begin the defence of his Wimbledon title on July 2.(With inputs from IANS and Reuters) read more

15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]

first_img Originally published Jun 13, 2013 9:00:00 AM, updated June 25 2019 Let’s face it — it’s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry, we’re always trying to stay up on the latest and greatest. “New tools! New social networks! New audiences! Gotta try them all!”But sometimes, it’s helpful to step back and remember that some marketing advice is timeless. Tools change, methodologies develop, but there are some core marketing truths that can stand the test of time. And sometimes, one person can be the source of a ton of timeless marketing advice.Today we wanted to highlight one such person: David Ogilvy. Widely considered the Father of Advertising, Ogilvy was the founder of Ogilvy & Mather Worldwide and a prolific writer. Even though his books were published decades ago, his advice is still applicable today. So we rounded up his best advice for marketers to help inspire you on this dreadful Thursday morning. Here’s what Ogilvy has to say:Timeless Marketing Wisdom From David Ogilvy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img Timeless Marketing Wisdom From David Ogilvy from HubSpot All-in-one Marketing Software1) “I don’t know the rules of grammar … If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” (Tweet This Quote)2) “It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.” (Tweet This Quote)3) “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.” (Tweet This Quote)4) “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” (Tweet This Quote)5) “Consumers [decide] to buy or not to buy [based on] the content of your advertising, not its form.” (Tweet This Quote)6) “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” (Tweet This Quote)7) “The best ideas come as jokes. Make your thinking as funny as possible.” (Tweet This Quote)8) “Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.” (Tweet This Quote)9) “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” (Tweet This Quote)10) “Never stop testing, and your advertising will never stop improving.” (Tweet This Quote)11) “Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?” (Tweet This Quote)12) “Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.” (Tweet This Quote)13) “Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.” (Tweet This Quote)14) “If you always hire people who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.”  (Tweet This Quote)15) “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.” (Tweet This Quote)Which piece of Ogilvy’s advice resonated with you the most? Share your favorites with us in the comments. Marketing Advicelast_img read more

Which Channels Are Best for Content Promotion? [Infographic]

first_img Content Distribution Originally published Nov 28, 2014 7:00:00 AM, updated February 01 2017 Topics: 365Savecenter_img Lately, I’ve been hearing more and more questions about earned, owned, and paid media. What are the differences between the three? How do they work together? How can they work separately? Which one is “better” than the others? Thanks to Column Five, there are now some quick, easy-to-consume answers to most of these questions. In Column Five’s infographic below, they give visual definitions of these marketing terms and back them up with data to help you decide how to promote your next piece of content.In general, each of these channels allows for unique ways to promote your content, and they likely perform differently for everyone based on industries or audiences. This infographic lays out the facts so you can make the best promotion decisions possible for your business.Ready to get started? Let’s walk through the basics of your content distribution options.365Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

11 Surprising, Funny & Cool Google Easter Eggs

first_img History of Internet Well, I know what I’m doing next time the in-flight Wi-Fi isn’t working. And, good news for those who need more reason to procrastinate: Someone took the liberty to create the T-Rex Runner game page, so you can play any time. Plus, Android users can download the game here.5. Bork, Bork, Bork!If you’re familiar with the Muppets, chances are you’ve at least heard of the Swedish Chef character, who’s known to end his intro song with the words, “Bork, bork, bork!” Google has taken that phenomenon and incorporated it into its own language settings. Yes — “Bork, bork, bork!” is a language option.To change your language settings, you must be logged into Google. Here are the steps to find this Easter egg:Once logged into Google, visit the Google Search homepage and click your profile picture on the top-right.Select “My Account,” and click “Language & Input Tools” in the Account preferences box on the menu that appears.Select the “Language” bar, and click the pencil icon on the next page to find “Bork, bork, bork!” as an available language.Select this as your default language and return to the Google Search homepage. (Don’t worry, you can return to English with a shortcut link below the search bar.)Here’s what Google’s homepage looks like after selecting that as your preferred language: Sometimes, it seems like the internet is full of tedium — waiting for a page to load, juggling different passwords, and trying to find the perfect GIF image to describe your mood. But luckily, it’s also full of really cool nuggets — specifically in Google products.Thanks to the clever developers at Google — who make it their mission to put the fun back into our daily routines — there are numerous “Easter eggs” hidden across Google’s suite of apps and tools that remind you how important the “human” side is to our favorite products.Easter eggs are hidden gems, features, or moments of surprise buried within software and throughout the internet. They’re designed to catch you off guard and make you smile — if you can find them.Learn how to run effective marketing campaigns using Google.But why would you hide these fun, delightful gems? And since Easter eggs typically don’t add much functionally to the software or website, why bother taking the time to code them in?A few years ago, HubSpot’s VP of Marketing, Meghan Anderson, asked a few of our colleagues for their opinions on the matter. And while she found that you’ll get a different answer from every person you ask, most answers boil down to the same motive: “for the fun of it.”Mike Champion, Tech Lead at HubSpot The word “blink” actually blinks in all of the search results. It’s a sneaky, cheap thrill for those of us who are easily amused.2. Do a Barrel RollThis is probably my favorite Easter egg on Google. Type in “do a barrel roll” into the Google search bar, and see what happens. I’ll wait.All done? Here’s a snapshot of your journey to remember it by:Now that you’re right-side up again, let’s reflect on your experience. This funny feature is one of the oldest Easter eggs hidden in Google’s programming, but it never seems to get old.”Do a barrel roll” is just the tip of the iceberg, though. If you can believe it, there’s also a function that allows you to “do a barrel roll twice.” Type this command into Googe’s search bar and click the first result that appears. This webpage rolls you around twice for maximum dizziness and, as your reward, offers a series of other Easter eggs on Elgoog — Google’s mirror-image website (“Elgoog” being “Google” spelled backwards).3. Google MapsWhile it didn’t take long for this easter egg to become discovered (and widely talked about), it’s still a pretty cool online treat. For April Fool’s Day 2017, Google Maps allowed users to turn its maps platform into a game of Ms. PAC-MAN: “I feel like Easter eggs are part of the ‘developer’ personality. These are very smart people who love solving puzzles, and the intricacies of their work isn’t ever fully appreciated by most of the customers using their product. So by hiding an Easter egg, they can reward the customers who do take that extra initiative to really dig in and appreciate the software — and what goes into making it.”Sharing these gems feels a bit like revealing the secret to a magic trick. After all, half the fun surrounding Easter eggs comes from the hunt for them. So, if you prefer to be surprised, stop now and instead grab the guide below to see how interactive content can help your next marketing campaign:Click here to download our curated collection of interactive content examples. Chrome browser users might recognize him from a lack of internet connection. But now, there’s actually reason to rejoice when Chrome can’t connect. Even if you’re offline, when you land on that screen, watch what happens when you press the spacebar: 7. Play DreidelHanukkah season or not, this Google Easter egg is available year round at your command. Specifically, that command is the Google search, “play dreidel.”Type these words into the Google search bar to play an endless digital game of dreidel with Google. Just click “SPIN AGAIN” below the blue dreidel, and Google will randomly land on one of the four classic Hebrew characters after a three-second spin.8. Tic Tac ToeHere’s another crowd-pleaser for the tabletop gamer. Google creatively allows searchers to play tic tac toe right on the results page. Just type in “tic tac toe” into Google’s search bar. It’s a nice surprise if you were initially looking for a tic tac toe website or template.The best part? You can play against a friend on the same computer — or against Google. That’s right, challenge the search giant itself to a game of Xs and Os.If you’re playing against Google, this Easter egg allows you to adjust the difficulty to “Easy,” “Medium,” or “Impossible.” Google has the gaul to skip right past Hard. One can only imagine the tactics it throws at you.9. AskewLooking for a definition of the word “askew”? Why tell you, when Google can show you. There’s something a little, well, askew about the page below, isn’t there?Type in “askew” into Google’s search bar and you’ll get both the word’s definition and a literally askew results page to really make sure the meaning sinks in. Who knows how many other visual demonstrations Google produces when expanding your vocabulary …10. The Answer to LifeThere are high expectations in this Easter egg, I know. But for fans of Douglas Adams’ book, “The Hitchhiker’s Guide to the Galaxy,” it’s worth this long entry into Google’s search bar. Type “the answer to life, the universe, and everything,” and you’ll get the charming and accurate result below:Followers of Adams’ “The Hitchhiker’s Guide to the Galaxy” will know “42” as the true meaning of life. For others, it’s an inspiration to read this terrific novel — and do some basic math on Google’s native calculator tool (which you can also access by simply typing “calculator”).11. Atari BreakoutLast, but definitely not least, we have a callback to the classic video game console from the 1970s — and a favorite mobile game to this day. Type in “atari breakout” into Google Images and get your arrow keys ready. A game of “Breakout” breaks out on your computer screen.The colored blocks you see above are made up of all the image results for “atari breakout.” That means if I play my cards right, the picture above might in fact be part of your next round of this addicting game. When you’re done, simply click the “Return to image search” button next to the pause and volume icons.For the sake of my productivity (and your own), I’ll stop there. But that’s hardly a comprehensive list of the internet’s Easter eggs, and all of them prove how entertaining your users is the key to their loyalty — no matter what product, solution, or information they’re looking for.There are countless more out there to find, so we’ll leave the rest of the hunt up to you. Let the search begin. Originally published Jun 3, 2018 10:34:00 PM, updated June 04 2018 “Easter eggs are fun to build and fun to find, because they reward users that care enough to find and get excited about them. They create this feeling of being an insider with the application or company, which can be incredibly valuable in terms of brand loyalty and engagement.”Laura Fitton, Inbound Marketing Evangelist at HubSpot 11 Surprising Google Easter EggsEaster egg hunting is a little easier if you’ve got a map. With some help from co-workers, Reddit, Little Big Details, Quora, and other sites, I’ve compiled a starter map for you, complete with some of the best hidden features on Google right now.1. It’s been a long time since Google was “just” a search engine. But for those who want to have a bit of fun with its search feature, you’re in luck — Google’s developers have a sense of humor.To start, look at what happens when you enter the query, ““: The feature may have been intended as an April Fool’s joke, but as of the following Monday, it was still present on Google Maps — and the top search results for “Google Maps Ms. PAC-MAN” mostly covered ways to remove it.4. Google’s Dinosaur GameDoes this dinosaur look familiar? “Adding an Easter egg can be a fun diversion when writing challenging code … and it’ll hopefully amuse some people, too.”Eric Peters, Senior Growth Marketing Manager at HubSpot Academy Topics: “Feeleeng loocky”? Excellent. Try your hand at Google’s other language options, which — like Facebook — include Pirate and Klingon.6. ‘I’m Feeling…’I’ll admit it — I’ve never really bothered by Google’s “I’m Feeling Lucky” button below the search bar because, well, I always seem to forget it’s there. But it looks like I’ve been missing out on a little trick.If you hover your mouse over the button — without typing anything into the search box first — the text will spin like a slot machine into other options, like “I’m Feeling Hungry,” or “I’m Feeling Stellar.” Clicking on one will bring you to a topic-specific page: Don’t forget to share this post!last_img read more

15 Fun, Weird, & Unexpected Interview Questions (With Sample Answers)

first_imgAs a hiring manager, you probably ask similar questions to most of your candidates — “What’s the greatest challenge you’ve overcome? What interests you in our company?”Most of these questions are standard and evoke similarly typical responses. In fact, if a candidate has plenty of experience interviewing, she can probably answer without much thought.Now, imagine you ask your candidate this — “If you were a pizza delivery person, how would you benefit from scissors?”Qualify top marketing candidates faster with this collection of 100 interview questions.This question changes the conversation a bit. Suddenly, you’ve caught your candidate off-guard. She’s not sure how to answer, but after a pause, she says, “I suppose I would use scissors the same way anyone else would. I wouldn’t necessarily use it on the job, but I could use it at home to cut things.”You might be thinking you haven’t gained much insight into your candidate from this question, but that isn’t true. Weird, unconventional questions like this one allow you to investigate how quick-thinking your candidate is and how well she handles stress. Additionally, it helps you get a glimpse of your candidate’s true personality.In fact, funny and unexpected questions have proven so useful during the interview process that big corporations like Apple and Hess tend to use at least one during their interviews.To provoke a more honest, insightful conversation during your next interview, consider asking one of these weird, unexpected questions.Funny Interview Questions1. “How would you solve problems if you were from Mars?”This question, asked by Amazon, helps you see if your candidate can think outside what’s traditional or normal. You’ll want your candidate to demonstrate an ability to problem-solve even under bizarre circumstances. Her answer can show you whether she’s capable of entering a new workplace environment and evaluating it fairly before offering solutions.For instance, an ideal candidate might say, “If I were on Mars, they’d likely have their own problems separate from those on Earth. First, I’d conduct research to determine cause and effect, and then I’d offer potential solutions.”With this answer, your candidate has shown an ability to be thoughtful and analytical when making decisions.2. “What do you think of garden gnomes?”This question, asked by Trader Joe’s, is a ridiculous and silly question. More than anything else, it’s intended to loosen the candidate up, see a glimpse of their personality, and gain insight into culture fit.There’s no right answer to this question, but if your team likes to be sarcastic with one another, you might want a candidate to say, “If I could get a job as one then I probably wouldn’t be here today talking to you.”Ultimately, if your candidate is able to handle this curveball with ease, it shows an impressive ability to react quickly to bizarre circumstances.3. “Why are manholes round?”UBS, a Swiss multinational investment bank, asks this sneakily insightful question in Operations interviews. At first glance, it seems like another funny, “loosen the candidate up” question — but, in actuality, it’s a good indicator of your candidate’s intellect.An ideal candidate will think the question through and provide a thoughtful answer like this one — “A round manhole cover can’t fall through the round manhole opening. A square cover, on the other hand, could fit diagonally through the opening and fall through. Additionally, a circular cover fits easily, and can be removed easily, without much precision or rotating.”This answer demonstrates your candidate’s ability to see the necessity of certain solutions, and ideally apply those same problem-solving skills to her own role.4. “You’ve been given an elephant. You can’t give it away or sell it. What would you do with the elephant?”This ConnectWise question helps you get a better sense for your candidate’s reasoning skills. Of course, there’s no “right” answer to this funny question, but it allows you to get insight into how your candidate thinks, prioritizes, and problem-solves. Additionally, it can loosen the candidate up and allow her to show you a more authentic side.Your candidate might say, “Since I don’t have a place to put an elephant, I’d probably send it on vacation”, or “I would feed it, and then ride it to work.”It’s important to note, you aren’t looking for a specific answer here — you’re determining how your candidate thinks on her feet, and how she handles herself in unexpected situations.5. “If you were a tree, what kind of tree would you be and why?”You might ask this bizarre Walgreens question to test your candidate’s creativity. However, ideally your candidate’s answer will give you insight into her strengths related to the role, and what kind of person she is.Your ideal candidate should say something like this, “I would be an oak tree, because I’m strong and dependable.” Of course, it doesn’t matter what tree she chooses — as long as she uses her answer as an opportunity to show you why she’s a good fit for the position.Creative & Interesting Interview Questions6. “We finish the interview and you step outside the office and find a lottery ticket that ends up winning $10 million. What would you do?”This is a fantastic question to find out your candidate’s true motivation in a role. You don’t want to hire someone who only wants the job to make money — you want a candidate who also finds genuine fulfillment in the role. Since corporations whose employees are engaged perform over 200% better than companies whose employees are not, it’s critical you hire a fully engaged performer.Your ideal candidate will say, “I’d use the $10 million to travel, donate to charity, and provide for my family. However, I’d still want to work for your company. I’ve always enjoyed working in marketing, and I think this company puts a great emphasis on creativity and storytelling to help brands’ spread their message. So while I’d love to get $10 million, it wouldn’t change my career goals.”Ultimately, you’ll want a candidate who mentions why she’s genuinely interested in the role, regardless of her income.7. “What’s the color of money?”This might sound like a trick question — or related to monopoly — but in actuality, it’s a good gauge for whether your candidate has a well-rounded view of the economy.PolyOne asks this question to its financial candidates. While you might be expecting “green” to be the right answer, you’ll actually want your candidate to say, “It depends on the country.” This type of awareness for the world at large could be critical when evaluating markets and making global financial decisions.8. “If you had to be shipwrecked on a deserted island, but all your human needs—such as food and water—were taken care of, what two items would you want to have with you?”This question, asked by companies like Yahoo, encourages the candidate to demonstrate creativity and innovativeness. Additionally, it helps you determine your candidate’s priorities. For instance, a candidate who mentions needing “a kindle with unlimited books, and my laptop” shows different values from a candidate who says he wants, “music, and a boat.”While there’s no right answer, you’ll want a candidate who showcases an ability to prioritize and think logically through tough situations. For instance, maybe your candidate says, “I’d like to bring a wifi-enabled laptop with wind generator to charge the batteries, and a lighter. I can do my work and keep in contact with friends on my laptop, and I can use the lighter to start fires and keep warm at night.”9. “Are you a hunter or a gatherer?”If you aren’t hiring an anthropologist, this might seem like a ridiculous question. But companies like Dell ask this question to gain critical insights into a candidate’s strengths and weaknesses.You want your candidate to focus her answer around qualifications of the specific role. For instance, if you’re hiring for a content creator role, you’ll want your candidate to say, “I’m a gatherer. I enjoy collecting critical SEO data and insights over time, and tailor my content to reach long-term goals.”Ultimately, hunters and gatherers are two very different categories of people. This question can help you quickly discern what types of strengths and weaknesses your candidate is likely to display in the role.Weird, Unusual, & Random Interview Questions10. “How much do you charge to wash every window in Seattle?”While this might seem like an odd question, it’s actually an effective one to ask if you’re trying to determine how well your candidate can problem-solve. Particularly if you’re hiring for a client-facing role, you’ll want to see how your candidate handles questions to which she doesn’t immediately know the answer.Ideally, your candidate will say something like this — “Well, let’s say Seattle consists of 10,000 city blocks, with 1,000 windows per block. That’s 10 million windows. If I charge $5 per window, I’d make $50 million.”The answer itself doesn’t matter. It’s more important your candidate can apply logical problem-solving skills, and remain calm, when dealing with challenging or unexpected questions.11. “Design a spice rack for the blind.”Your candidate’s answer to this random question shows a lot about how she makes decisions.For instance, perhaps your candidate tells you she wants to interview blind people first and do competitive research before making a decision. This tells you she’s someone who places value on research and analytics.Alternatively, maybe your candidate says she’d create braille labels on each of the shelves. This tells you she’s someone who trusts her instinct to make fast judgment calls.Neither answer is wrong — it simply depends on the type of person you need to fill the role.12. “How many pennies would fit into this room?”Ipreo asks this question for Product Analyst interviews. A brain teaser like this one is a good opportunity to see how a candidate can use logic to solve seemingly impossible challenges.You’ll want your candidate to say something like this — “I’d need to measure how many pennies fit length-wise, width-wise, and height-wise. Then I’d simply multiply those three numbers.” This answer demonstrates an ability to use simple math to create formulas for more difficult problems.However, it’s also impressive if your candidate asks you questions in return. Perhaps she’d say, “Well, will this room still have furniture in it, or would we remove it? Also, what’s the volume of the room? Once I have that information, I could do the math based on the volume of a penny.”Asking questions like these shows your candidate thinks outside the box, and likes to ask second-level questions, before delivering a solution to a problem.Unique interview questions13. “If you had a choice between two superpowers, being invisible or flying, which would you choose?”On the surface, this sounds like a question you heard at sleepaway camp when you were 12. But Forbes found it to be an indicator of potential leadership ability, with 72% of surveyed leaders choosing the ability to fly over being invisible.If you think about it, this question is really asking, “Do you prefer to be in the spotlight, or more behind-the-scenes?” Of course, this shouldn’t be the only question you ask to determine a candidate’s personality and culture fit, but it’s nonetheless a good initial indicator of where someone will have the most impact on your team.14. “What was the last gift you gave someone?”If your candidate is very stiff and formal, you might consider loosening her up with a question like this one, asked by Gallup during a Data Analyst interview. It should reveal something about your candidate’s personal character. Ideally, it will illicit a warm, emotional response, helping you form a deeper bond with your candidate.For instance, if your candidate says something like, “My brother loves baseball, so a couple weeks ago I bought him tickets to a Red Sox game”, you have information to help you create a connection to your candidate, and ideally create an environment in which she feels more comfortable.15. “How many square feet of pizza are eaten in the U.S. each year?”This is a tricky question asked by Goldman Sachs during a Programmer Analyst interview. The question aims to test your candidate’s logical reasoning skills. While you don’t need a candidate to get the “right” answer, you’ll want a candidate who remains composed and thoughtful when providing an educated guess.For instance, your ideal candidate might say, “Well, a pizza is roughly one square foot. If the average American eats one-third a pizza, and eats pizza three times a month, that would mean 12 square foot a year. Then, multiply that number by 200 million Americans, and you get 2.4 billion square feet.”16. “If you could compare yourself with any animal, which would it be and why?”Similar to the tree question, this question helps you see a candidate’s innovativeness, creativity, and quick-thinking skills. Your candidates should use this question as an opportunity to mention their strengths and highlight their good character.For instance, an ideal answer might be, “I’d be a horse. Horses are very strong and capable of functioning well both independently, and as a part of a team. Additionally, they are often fast-learners.” Don’t forget to share this post! Topics: Job Search Originally published Oct 15, 2018 6:00:00 AM, updated March 28 2019last_img read more