on digital marketing activities, only to forget that from Chicken Burger King, office supplies manufacturer OfficeMax "own avatar dwarfs", a way to pull away, become the history of the best communication effect of viral marketing activities. For this activity, we had in the festival marketing tactics in the virus severe epidemic done on card. At the end of the holiday season, specific statistics show that this activity is indeed very successful.
almost 26 million 400 thousand of the people (which account for about 1/10 of U.S. Internet users) visited the office’s holiday site in this season. This site allows users to post their own faces to the dancing dwarfs. This figure is 10 times in 2006, the first launch of the event in 2006.