first_imgVenues for the five new sports to be introduced at the Tokyo 2020 Olympics were finalised on Tuesday following approval by the International Olympic Committee (IOC), Tokyo Games chief Yoshiro Mori told reporters.Baseball and softball will be held at the Yokohama Stadium, the Nippon Budokan arena in Tokyo will be the site of the karate competitions, while temporary facilities in the capital will house the sports climbing and skateboarding competitions.The Chiba province and its coastline will host surfing.”Our proposals were confirmed and approved by the IOC,” Mori said. “They appreciated our progress and gave us a very good evaluation.”The five new sports will make a one-off appearance at the Games after being chosen by the hosts under new IOC rules.Organisers are also discussing with the World Baseball and Softball Confederation (WBSC) hosting some matches in Fukushima prefecture, site of the March 11, 2011 earthquake and tsunami disaster.Mori said he had not discussed the issue of Fukushima with the IOC during their meeting on Wednesday.Organisers and the IOC are hoping the five sports will attract a younger generation of viewers and fans as well as sponsors and rejuvenate the Games’ sports programme.”WBSC is delighted with the decision of the IOC… to confirm Yokohama Stadium as a main venue,” said the sports’ confederation president Riccardo Fraccari.”Yokohama Stadium with its downtown skyline will provide a spectacular backdrop for Olympic baseball and softball – this is an exciting day that takes baseball and softball one step closer on the historic road to Tokyo 2020.”advertisementTokyo was picked by the IOC as a safe choice to host the world’s biggest multi-sports event but organisers have been struggling with mounting costs.Price tags for many venues have soared since Tokyo won the race in 2013, which organisers blame on increased construction costs after the earthquake and tsunami five years ago.last_img read more

first_imgNew Year, new career? We are constantly on the hunt for top-talent to join our team and create groundbreaking work for clients such as HBO, Jameson, Saks Fifth Avenue, and Toyota to name a few.If you embody passion, purpose and perseverance, and are interested in becoming a part of our team apply at one of the links below or visit our careers page to view more openings.Account Supervisor (Chicago, IL) – 360i is looking for an Account Supervisor with big brand experience to lead the development of clients’ digital marketing strategies. This individual will be responsible for building and managing client teams, and effectively executing campaigns that drive clients’ businesses forward.Senior Media Manager (Atlanta, GA) – We are seeking an experienced Media Manager to join our team. The Media Manager will assist in the development of strategies for clients and manage client budgets and bidding. The ideal candidate must have a detail-oriented mindset with the capability to multitask and think outside of the box to solve challenges.Cloud Data Migration Specialist (Atlanta, GA) – We are on the hunt for a Cloud Data Migration Specialist to assist in designing, planning and managing data migration processes at the agency. He/she will work closely with subject matter experts and project teams to identify, define, collate, document and communicate the data migration requirements, and assist in preparation of data migration plans including migration risk, milestones, quality and business sign-off details.Senior Strategist (New York, NY) – 360i is looking for an expert storyteller who is well versed in brand planning and who is digitally savvy. In this role, the Senior Strategist will work with client teams to identify specific business opportunities, and leverage insights to develop powerful creative and communications strategies.Associate Social Marketing Manager (New York, NY) – We are seeking an Associate Social Marketing Manager who thrives in fast pace environments, can seamlessly juggle multiple tasks and has a strong understanding of social media best practices, reporting and analytics.View more job openings on our careers page.last_img read more

first_imgIf you’re like me, the upcoming holiday season brings with it a mix of excitement and dread. While you might love the spirit of Christmas — holiday jingles, festive gatherings with those near and dear to you, the aroma of… Full Story,A few months ago, I was hanging out with a good friend at a bar. In between rounds of drinks and amid the din and bustle, she shamefully admitted that although she had nearly $20,000 of credit card debt, she… Full Story,When I was in college, I had a bit of a spending problem. I loved to buy new clothes, go out to eat and go to concerts.  Even though I tried to budget, I always wound up overspending.  The one… Full Story,If you’re in the market for a TV upgrade, retail price tags can be daunting. Here are some foolproof methods to shave down the cost – so you can enjoy the golden age of television in 4K, 65-inch, HDR-compatible splendor.Full Story,Your checking account is held at a bank or credit union that allows withdrawals, deposits, and payments. The money in a checking account is liquid—meaning you can retrieve it or spend it immediately.  Many checking accounts are free and are… Full Story,Saving more money is one of those big goals that a lot of people have, but get stuck. I know this because we use to be right there too. The year would fly by and we were nowhere near our goal…. Full Story,Cutting the cord is easier than ever – unless you’re a sports fan. Even as the major sports organizations reluctantly shift away from an outdated broadcasting model, it’s still hard to catch all the action without a cable subscription. But… Full Story,Table of Contents Jobs to Keep You Teaching Jobs Online and On Apps Jobs to Get You Outside Miscellaneous Part-Time Work  Additional Resources Being a teacher is one of the most essential jobs there is. Educators are the ones that… Full Story,Taking care of aging parents is an inevitable part of life, and it’s not always easy. We watch the people who raised us slowly slip away, and we want to do everything in our power to give them the best… Full Story,Managing your savings is a skill developed over time. As with all things, it’s always best to start small. What exactly is saving? A savings account and the act of saving are not quite the same. Saving — the verb… Full Storylast_img read more

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

first_imgIt’s important to address every one of these issues before marrying.Wedding planning is basically a part-time job, even if you’re working with an experienced planner. Given how high-stress planning can be, it’s no surprise that couples tend to butt heads in the weeks and months leading up to the big day. Below, marriage therapists share the six most common arguments couples have before walking down the aisle and how to address each.1. His parents won’t stop meddling in our wedding plans.You and your partner have already chosen the flowers, cake flavor and wedding band. Unfortunately, your soon-to-be mother-in-law has some very strong opinions on those subjects, and her preferences clash with yours. If your partner caves to his or her parents’ wishes, that could easily cause strife in your relationship, said Margaret Rutherford, a psychologist in Fayetteville, Arkansas and author of Marriage Is Not For Chickens.“This isn’t about the cake. It’s about how strongly a couple holds on to their fairly new commitment to one another when in a strong ― maybe even controlling ― family member’s presence.”If you’re a people pleaser ― or just an incorrigible parent pleaser ― use this pre-wedding period to show your S.O. that ultimately your allegiance lies with him or her.“This is an opportunity to build trust and a sense of respected partnership,” Rutherford said. “You and your partner need to talk about how you envision your relationships with both sets of parents. Discuss what kinds of information needs to stay between the two of you and what can be shared. You’re likely to have different ideas and need to create a compromise.”2. This wedding is costing an arm and a leg — and we’re already on unsure financial footing.Weddings are ungodly expensive, which is why flare-ups about finances often occur during the planning process. One minute you’re bickering about the price tag on catering packages, and the next you’re hounding each other about when you’ll each pay off your student debt. If issues do crop up, lean into the moment and talk about how you feel about your shared financial future, said Alicia H. Clark, a psychologist in Washington, D.C.“The sooner you identify and discuss your values, the sooner you can see where there are differences,” she said. “No one values all the same things. The key is to protect those financial values you care about most and smooth as many differences as possible. Understanding your collective values, and translating it into a financial plan, can help you build a life and future you can trust.”3. I’m still not over that thing we fought about years ago, and our wedding is weeks away.Tensions over unresolved issues ― an affair, for instance, or any other slip in judgment ― often come to a head prior to a wedding, even if it happened years ago, said Rosemary Lichtman, a psychologist and the co-author of Whose Couch Is It Anyway? Moving Your Millennial.“Even if they have worked through the long process of healing, the offended party may again experience feelings of vulnerability, anger and distrust,” she said. “Responding to this challenge by reopening paths to open and honest communication can bring a new acceptance, resiliency and commitment to the relationship.”The good news, according to Licthman? “Just as a broken bone is never the same but sometimes heals stronger, the new marriage can endure the severe break in trust caused by a past [transgression].”4. She won’t let me invite whom I want. You’re really pushing for your frat buddies to make the guest list. Your bride-to-be couldn’t be less enthusiastic about them getting an invite. Cue the argument.More than likely you end up feeling as if your voice doesn’t count or that your judgment calls are less important than your partner’s, said Carolina Castaños, a marriage and family therapist in Greensboro, North Carolina, and the creator of the breakup program MovingOn.“It’s not really about the guest list or the number of people you want to invite. The underlying issue is that one of you feels like you don’t have a voice,” she said. “Fighting about guests, or the tablecloth or anything that creates intense emotions is not really the issue. On a deeper level, you’re asking your partner, ‘Do you love me? Am I important to you? Are my decisions important to you?’”5. She’s not helping enough with our wedding plans or around the house.You can’t work on the seating arrangements, take last-minute calls with the caterer and do all the work and chores around the house. If the load is getting too heavy, it’s essential to call a time-out and discuss divisions of labor, Clark said. “Divide things up based on what you are each good at and don’t mind doing. And for the chores you both hate, divide them evenly,” she said. “You are laying down habits for your life together; taking time to get it right is time well spent.”6. He doesn’t understand how important this wedding is to me.Blame it on Pinterest. Blame it on all the stalking you’ve done of wedding hashtags on Instagram, but somewhere along the line, you started to envision your dream wedding and now you’re super invested in it. There’s absolutely nothing wrong with that, but tension could arise if your partner seems disinterested by comparison. “Not discussing expectations about the wedding and roles ahead of time can lead to conflict and stress,” said Phyllis Goldberg, a marriage and family therapist and the co-author of Whose Couch Is It Anyway? Moving Your Millennial.If you ducked out of an earlier conversation, now is the time to broach the subject: Talk about how you envision your wedding, but also remind each other that your relationship is about so much more than a wedding and getting the twinkly lights right at your reception.“Try to support each other,” Goldberg said. “Ask for what you need and share responsibilities. Recognize that this is just a wedding, not a marriage. Focus on the marriage. Putting your relationship first is an emotional investment in the future.” Sourcelast_img read more

first_img Topics: Originally published Dec 13, 2013 6:00:00 PM, updated July 28 2017 Nonprofit Marketing What do a first date, a job interview, a home showing, and your website all have in common? It’s not a trick question, nor is it tricky. If you think for a few seconds, the term “first impressions” will come to mind, I’m sure. I see the light bulb turning on right now.As much as we might wish they didn’t, appearances and first impressions matter, and in each of the cases above, I’d go so far as to say a first impression can make or break the deal.When a potential donor stumbles across your organization and wants to check you out before making a donation, what are they going to do first? Go online. In fact, studies have shown that over 65% of donors go to an organization’s website before deciding to donate. They’re going to Google your nonprofit, land on your site, and instantly make a judgment about your organization. Within seconds.If your nonprofit website looks boring, confusing, or out of touch, or the donors visiting it just simply don’t “get” you, they’ll likely move on. It might not seem fair, but that’s how it is in a world with shrinking attention spans and split-second decisions. This is why your nonprofit web design is so important. It’s not just the face of your organization (although it most definitely is that) — it can literally be a make-or-break factor in whether or not a supporter gives or goes.Your design must establish an immediate connection with a user. This is fundamentally important if you want to engage in a meaningful way with your audience. But before you think that means hiring an expensive agency to create a “wow” factor on your website, let me be clear: Great design does not mean leaving your online visitors breathless with its beauty. You don’t establish connection with by spending gazillions on a professional designer.Simply put, a great website design should clearly tell the story of your organization. If people come to our website and they get what we’re about because we’ve told our story well through the use of images, text, online tools and other elements, then we’ve done our job. We’ve established a connection.Here are some key factors to consider when creating a site design that connects with your end users.1) Start with a well-executed brand. Before we get into the specifics of your website’s design, let’s talk for a minute about your nonprofit’s brand. This is really where the foundation of great nonprofit web design begins.Your logo, your marketing materials (from direct mail to email), and your social media profiles — everything you put out into the world about your organization should all look like it actually came from (gasp) the same organization. It should all work together and conform to your brand’s colors, design style, voice, messaging, and personality.The fancy term for this is integrated marketing. Once you are sure that you have a well-executed brand, you’ll have a solid foundation on which to build your website and an established direction for its design.Think of your NPO’s website as the hub of your marketing efforts: You have people coming and going from your site via various channels (your Facebook page, an email you sent out, a postcard you just dropped, etc.). Every line of communication and every touch point with your organization should look consistent, sound like you and exude your brand’s personality.Once you are confident that this is true for your organization, you can start to focus on the specifics of your perfect nonprofit website.2) Get your eyes off yourself and focus on your donors. One of the biggest mistakes that many nonprofits make with their websites is they design it from the inside out. In other words, they create a site that resonates with those inside the organization, not the people they want to reach.So if a potential donor lands on your site and is met with a lot of industry jargon, acronyms, nonprofit speak, and stories about how great you are, do you think they’re going to connect?Your staff members might — and maybe your board members — but you’ll lose a big part of the audience that you’re trying to engage with and your website simply won’t work for you.Everything from your text to your images to your online tools needs to come together and create a cohesive design that says, “Here’s who we are, this is what we do, and here’s why you matter to us.” Again, it’s about connection.3) Engage with real photos of real people. I don’t want to knock stock photography at all — it has its purpose, maybe even in a few spots on your website. But its purpose is not to tell your organization’s story. You are a living, breathing organization that impacts people and changes lives. Don’t sell yourself short with stock images that don’t really speak to your cause.Instead, use images of real people — either those who volunteer, serve, or have been served by your organization. You may even be able to call in a favor from a photographer in your area to take some professional shots.Suffice it to say, though, the images you use are crucial in establishing a connection with your visitors. If you want to tug on some heartstrings (and we all do), get some great shots of the people whose lives you’ve changed, and tell your story through the use of those images.4) Make it easy for people to do stuff. Great nonprofit web design isn’t just about being another pretty face in the crowd. Yes, you want to have engaging donor-focused content and pictures that tell a thousand words. But in the world of websites, design goes deeper than just painting a pretty picture.Once someone lands on your site and you’ve sufficiently motivated them to take action, you need to have the tools (also called functionality) to enable them to act. In other words, our websites should serve a purpose and offer something substantial to the people who land on them.Think of good design as a two-way conversation: We tell our story, and then we ask our audience to connect and engage with us in a variety of ways. But it’s up to us to provide the tools to connect and engage.This means not only giving users the ability to donate online, but also to maybe view an event calendar, register for an event, sign up to volunteer, access a private area for key people (like board members), subscribe to our newsletter, and more.Here’s a key thing to remember about functionality: You most likely won’t have just one type of end user. You may have supporters, volunteers, media professionals, prospective donors, other nonprofit professionals, and people curious about your cause all visiting your website, each one looking for something different. It’s important to look at your site through the eyes of each group and ask, “Which tools would that segment of our audience want?” And then be sure to incorporate that functionality into the design.5) Consider Kevin Bacon. Well, not him exactly. Rather, consider “six degrees of Kevin Bacon.” But in your case, let’s make it three. Confused? Let me explain.The “six degrees of Kevin Bacon” theory suggests that anyone who’s worked in Hollywood is just six steps away from knowing Kevin Bacon. This is based on the “six degrees of separation” philosophy that says any two people on earth are just six (or fewer) acquaintance links apart. Now, let’s turn to your website. Pick a “Kevin Bacon” on your site. It could be your event calendar, your nonprofit blog, a resource library, or a registration page — anything that might be an intended destination for any particular user. Good web design will make it possible for any user to get to his intended destination in just three clicks, not six.So, a good rule of thumb to follow is “three degrees of separation.” Don’t make any of your online visitors work harder than three clicks in order to get where they want to go.People are busy, and when they’re online, their attention spans are short. They move quickly. Some people might prefer the scenic route, but it’s best to assume that most users want quick and easy navigation that allows them to get to their destination in just a few clicks. Help them get where they want to go with plenty of links, buttons, and clear directions pointing them in the right direction.It comes down to this: Great nonprofit web design is about your audience — communicating, connecting, and engaging with them in a way that makes sense to them, and then enabling them to take action. Tell your story in their language, and then invite them to become a part of it. Do that and you’ll be well on your way to creating the type of impact and change you wish to see in the world.What other key factors do you find in effective nonprofit website design?Randy Hawthorne is the Publisher of Nonprofit Hub. As a Professional Certified Marketer, he feeds his passions of marketing and education by working with nonprofits to understand marketing principles to grow their organizations. Randy frequently speaks on and teaches marketing topics to numerous groups, including the American Marketing Association. Don’t forget to share this post! 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first_img Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates Free Blog Post Templates You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Tell us a little about yourself below to gain access today: Topics: How to Write a Blog Post Free Templates:center_img 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. Originally published May 6, 2019 7:30:00 PM, updated October 25 2019 How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

first_imgToday, succeeding in inbound marketing means putting content at the heart of your communications strategy.This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and stand out from the noise?It’s predicted that 59% of B2C marketers and 55% of B2B marketers are increasing their spend in content. With more and more companies developing a content marketing plan for their business, it’s important to understand how you’re performing against industry standards. That’s why we joined forces with Smart Insights and surveyed over 700 marketers across Europe to see how they’ve been aclimatising to the new age of content marketing.The survey revealed a number of interesting trends. For example, nearly three quarters (71%) of businesses are creating more content in 2015 compared to 2014 [tweet this] and only 12% feel they have an optimised content marketing strategy [tweet this].Alright. I’m going to grab a coffee and let the graphic do the talking from here. (And feel free to download the full report here.)845Save 845SavePlease feel free to share this infographic on your own site — just copy and paste the embed code below! read more

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Nonprofit Marketing We understand: change is difficult in the nonprofit world.Everything takes time, and many projects require approval from multiple levels of superiors. It may seem daunting to suggest a change of course. In the case of inbound marketing, though, the change is worth fighting for.Here are seven talking points to convince your team that your organization needs to adopt inbound marketing. And, for a more in-depth look, check our our ebook, “A Crash Course on Inbound Marketing for Nonprofits.”1) “It’s becoming easier and easier for people to avoid our calls and emails. Let’s create content that people will seek out themselves.”Between caller ID and smart email filters, it’s increasingly difficult to reach your audiences. Plus, phone calls often disrupt people’s days. How can you reach the greatest number of people you want to be talking to? Create great content.Great content acts as a magnet for your website. Your constituents will come to you when they’re looking to get involved, and your donors will approach you when they’re ready to contribute. You won’t have to worry about reaching them at a time that’s convenient for them.2) “We’ll produce a body of knowledge that shows off our expertise in an accessible way, becoming a trusted source of information in the process.”Creating written content that drives traffic to your site requires you to frame your ideas, projects, and initiatives in a manner that the average citizen can understand. Showcasing your expertise and your ability to connect with donors, volunteers, or members is crucial to building a broad base of support. When information is accessible to constituents, they’ll be far more trusting of your organization and its ability to allocate resources honestly. They’ll also become more informed on the challenges surrounding your cause.3) “Creating this content will force us to think deeply about what our beneficiaries, volunteers, and donors actually want and need.”In order to craft content that will drive website engagement, you first need to consider what your desired audience is looking for. In the process, you’ll break through surface to really understand their day-to-day goals and challenges as well as objections to your platform and initiatives.Take the process of drafting a case study—one of the most compelling forms of content that serves to convince new donors and volunteers to join your cause. Putting together a case study requires you to go out and get to know the people you’re serving and their stories of struggle.Research, writing, and repackaging your ideas in accessible formats like case studies are activities that will make your team more introspective. By keeping the focus on who you’re serving, you’ll inevitably serve their needs better.4) “When budgets get tight, we’ll be prepared.”You’re all too familiar with shoestring budgets, and if you’re in a managerial position, you understand the difficulty of deciding whether it’s worth it to spend a bit more on paid advertising int the hopes of bringing in more donations.The success of most traditional marketing campaigns directly corresponds with the amount of resources (both human and financial) at one’s disposal. Think about it this way: when you purchase a print ad, online ad, or billboard, you’re really renting that rectangle of space. Wouldn’t you rather build up an arsenal of material that you own?When you own something, you have it forever and you can repurpose it as often as you’d like. Sounds like a compelling argument for creating content.Inevitably, a recession will arrive, and it will be hard to commit to spending large sums on advertising. If you’re forced to cut staff, the output of phone banks and other forms of outreach will be lower.Protect yourself against market downturns by proactively creating a wealth of resources that bring in the most relevant visitors possible and require little manpower for maintenance.(Not to mention that writing is free!)5) “Instead of making a one-way request for support, we’ll already have provided them with value at the moment when they see our CTAs.”When people are attracted to your website for the content it contains, they’ll come in knowing that you have something to offer them: knowledge, a unique perspective, or inspiration. It won’t be a one-way request for support, funds, or volunteer hours—instead, it will be a genuine exchange of ideas, something that benefits both you and them.6) “It opens the door to connecting with our community in a new way.”A crucial part of any inbound strategy is social media amplification of content. It might seem counterintuitive to create a Facebook page or Twitter profile for an agency in sector that is traditionally a serious one, but if you’re looking to engage with the widest range of people possible, social media is the best way to amplify your impact. You can’t ignore the pervasiveness of social media in our 21st-century lives. Social media is where many people get their news now since they check it so often. By staying off the platform, you’re bound to be sacrificing the chance to connect with a critical portion of your constituency. At their core, social media platforms are mediums for engagement and conversation. They’re the perfect place to connect with people and share your message. If you can show that you understand digital trends and that you’re willing to share updates, engage with other industry players, and correspond with community members, you’ll seem far more accessible – and garner more support.7) “We’ll be able to keep track of how we’ve engaged with different people much more easily since it’s tech-based.”Perhaps one of the biggest benefits of inbound is the power it affords you in tracking how various people have interacted with your materials. Organizing your inbound efforts allows you to pinpoint exactly which methods are most effective at targeting certain demographics.Similarly, tracking improves efficiency. Overtime, you’ll be able to see who responds well to your content and spend time reaching out to those people. Inbound gives you valuable insight into the workings of your audience’s minds, allowing you to avoid aimlessly sending out emails to and calling thousands of people.Trying Out These Talking PointsThese talking points are just some ideas to get you thinking about how to get buy-in for change at your organization. To help structure your conversation, take a look at our free kit on selling inbound to your board –in includes a customizable PPT presentation that your team will love, and more.   Originally published Jul 28, 2016 7:00:00 AM, updated February 01 2017last_img read more

first_imgHere at HubSpot, we obsess over our product — how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product managers handle the creation and vision of individual products. Product marketers own the story of the product, with the goal of creating the narrative that defines the product.That story should explain why the product is important, who it was made for, how it can be used, and the value it adds. It’s these stories that bring to life campaigns across marketing and sales, and help us grow. Download our free planner to learn how to step up your SEO traffic in just 30 days.To execute that well, we’ve had to build a well-established promotion playbook — a guide that outlines what to do, and when, for each type of launch. But a playbook alone doesn’t tell a compelling story: one that not only explains what the product is, but also contains valuable information that can help marketers in the long-term. That content is evergreen, and we thought, “Hey, maybe we should focus on that when we launch something new.”One of those launches was for our Ads add-on. This is the story of that product — and how we shifted our content strategy playbook for it.A Test of Evergreen Product Marketing Content and Organic TrafficThe HypothesisContent with an evergreen appeal will have more impact on a product launch than our standard, short-term traffic launch posts — even if the evergreen posts take more time and energy to create.”A piece of content that stays relevant over time is more likely to perform better in organic search and continue to support a product launch for months without decay. In our previous experiments, for example, we’ve found that 92% of our monthly blog leads — not to mention, 76% of monthly blog views — came from posts of this nature.That contrasts with our typical product launch playbook, which generally includes a few short-term promotional blog posts and other content, the relevance of which has a briefer shelf life, and tends to receive the highest amount of traffic from email subscribers. For example, when we launched new Sales products at INBOUND 2016, we supported the announcement with this blog post, which receives 59% of its traffic from email — versus only 9.9% from organic searches. This month it’s received a grand total of seven views.It was the prospect of longer-term impact — which is often accompanied by a high organic search volume — that informed our objective: to build an amazing piece of evergreen content around a product launch that would continue to be useful to marketers (our target audience) for years, while also conveying the key messages of the product’s story. It would not only introduce readers to the value of the new tools, but might also engage our core audience by providing longer-term actionable insights and takeaways.What We DidKey MethodsFirst, we looked at what some of our favorite content creators were producing. One thing that particularly stood out to us was The New York Times’ “Rent or Buy” calculator: a half-content, half-web-app property that allowed readers to manipulate different quantitative properties on a sliding scale — like home prices or length of stay — but also contained accompanying copy to add context to the resulting calculations.We needed something like that: a piece of written content that also served as a free tool, and could help people obtain the data they needed before getting the most out of our product. In this case, that product was our Ads add-on.We knew from conversations with customers that marketers often longed for a seamless way to figure out how much to spend on ads before actually using a product that would measure and display the ROI of that spend. Sure, a free online ad spend calculator wasn’t exactly a new idea, but we wanted to build something different: a piece of content with sliders that allowed marketers to manipulate different inputs.The FrameworkThis wasn’t going to be easy. It would require development work, prototyping, and content composition. It would be a considerable investment of time and effort — we estimated about 5X that of typical launch content. If it worked, the experiment would be valuable. But if it didn’t, there was the possibility that, considering the aforementioned resources, it might be a long time before we had the opportunity to test something like this again. It was a big bet — but it was one we were willing to place.Ultimately, our plan was to launch a central site page that the ads calculator “lived” on, with other supporting initiatives around it. This included:A small email campaignSocial media promotionA blog campaignSuccess — or the lack thereof — would be measured by the amount of traffic to the central ads calculator page. It launched in July 2016.The ResultsInitially, we saw a big spike in the post’s overall page impressions, as well as requests for product demos that were driven by a call to action (CTA) placed at the bottom of the page: But, there was a catch: It appeared that this spike was largely driven only by the supporting pieces — the email, social media, and accompanying blog promotions.In the month following the launch, when those pieces were no longer timely, only 673 people visited the page, which was far below our projections and a number that could have been easily achieved from a “normal” blog post. Plus, only 200 of those views came from organic searches, which were generating less traffic than social referrals and direct visits. To say the least, it wasn’t exactly what we were hoping for.But here’s the thing about evergreen content, and the organic search traffic that you hope will come with it: It’s called long-term traffic for a reason.For that reason, we didn’t draw any conclusions after the post-launch month, and instead, continued to observe its organic traffic performance month over month. We had faith that our experiment would work, and with the tool working as it should, just left it alone. And sure enough — month over month — organic traffic began to grow.Each month, the tool continues to see more traffic. Organic search is now our second-highest source of visits, comprising about half of our best-performing month’s traffic — which was May 2017, close to a year after the launch. As of writing this post, we’ve seen 19,851 total views, over 30% of which are driven from organic searches. What’s more, the end-of-page CTA has generated close to 300 requests for demos of the Ads add-on.In other words, people are finding the tool useful, coming back, and spending a significant amount of time with it. Each month, organic and referral traffic is growing, signaling that the tool — and the overarching content that accompanies it — can continue to serve a purpose to marketers in the long-term.What We LearnedThis approach to content can absolutely be followed. It is worth mentioning that we have access to front-end developers who were able to build this free tool — if you have those kinds of resources, we encourage you to consider which similar tools you can build that are relevant to your products and services.But if you’re short on that kind of staffing, we also encourage you to take inventory of your current content, blog posts included, and determine if any of them can be repurposed to serve these same long-term goals. It’s an important question to ask as you create new content, as well as, “Will this still be relevant in a year?”Often, taking this approach to what you create can extend its shelf life. Can your blog post about a current trend, for example, be broadened or repurposed to cover a larger, more macro trend that will maintain relevance beyond the immediate timeframe?And while we don’t take this approach for all content, after the success of the Ads Calculator, we do actively seek more opportunities to build something evergreen. We feel strongly that our hypothesis was proven true: that sometimes, producing less, higher-impact, evergreen content works better than one-off posts. We also believe that could indicate a larger trend around different types of media consolidating, like embedded audio within blog posts, or more posts that combine applications with written copy. It’s interactive — and, it provides engaging value for the reader.Have you used evergreen content in a similar way? Let us know about your best experiments in the comments –and hey, we might even feature it on our blog. Don’t forget to share this post! Content Marketing Topics: Originally published Jun 28, 2017 6:00:00 AM, updated June 28 2017last_img read more

first_img Originally published Aug 29, 2018 9:45:00 PM, updated May 08 2019 Don’t forget to share this post! Collaboration/Teamwork Topics:center_img Large Group Games1. Scavenger HuntFind a beautiful day, break everyone out into groups, and have a scavenger hunt around the city. You can organize one yourself, or use a creative service like The Go Game (which lists companies like Netflix, Facebook, and HBO among clients) or Stray Boots. Your team will feel nice and rejuvenated after some fresh air and fun challenges. Be sure to take plenty of silly pictures — you can even have a slideshow when everyone regroups at the end.Image credit: The Go Game2. What’s My Name?You might have seen this game played before. It goes by different names, and the more people who play, the better it is.What’s My Name is an activity where each player is assigned the name of a person — dead or alive — and displays that name on their back, head, or part of their body such that only the other players can read the name. You can write these names on index cards or Post-it notes. Once everyone has been assigned a name, the players mingle with one another, treating their coworkers the way they’d treat the person listed on that coworker’s card. They can also ask questions about their own hidden identity until they correctly guess who they are.What’s My Name has no complicated rules or potential for competitiveness. It’s simply an empathy-builder — a critical ingredient of good company culture — allowing employees to find out what it would be like to be treated the way someone very different from them might be treated every day.3. Cook-OffHere’s a culinary team-building activity that could end in dessert or disaster — in a fun way. Creating new dishes together requires creativity and will require everyone to put their team and leadership skills into action. Divide your team into smaller teams, pick a food category, and challenge each team to whip up something delicious. The category could be anything from ice cream, to salsa, to pizza.One fun twist you could add? Pick a single ingredient that all teams must use, like maple syrup or Oreos. Or, have each team get creative with the shape of its food — you can make pizzas into almost any shape.Source: Teambonding.com4. Sneak a PeekWhat do you get when you add a test of memory to a game of pictionary? Sneak a Peek. In this game, people break off into groups of at least four and take turns recreating objects from memory.Using LEGOs, clay, building blocks, or a similar set of construction items, one game leader will craft an object or structure for every group to recreate. A member of each group then has 10 seconds to “sneak a peek” at the structure (which is concealed from view), return to their groups, and describe what they saw to their group members so they can recreate it.Each group has their own LEGOs, clay, or building blocks. If after a minute of recreating the structure, it isn’t complete, another member of each group sneaks a 10-second peek at the game leader’s object and comes back to further instruct the group. This rotation continues until a group is confident they have recreated the item. The object of the game? Be the first group to recreate it.Not only does this game help employees practice project management, but it shows you how to accomplish tasks using input from a variety of sources. It’s also just a fun way to see how good your coworkers are at retaining information.5. Board Game TournamentHere’s one way to spark your team members’ competitive sides without having to leave the office. Organize a team-wide board game tournament. Especially if your team is pretty big, it might be easiest to pick a single game, then have people sign up for specific time slots when they’re free to leave their desks and spend some time playing the game.Some great games with reasonable play times include Boggle, Jenga, or even games using good ol’ playing cards. Don’t forget to incentivize with prizes for first, second, and third place.Source: Glassdoor6. Office TriviaWho says trivia night only takes places at the bar? Office trivia is the perfect way to bring a large group of colleagues together and challenge the brain in areas that don’t necessarily apply to their daily jobs. Break the company into teams of four or more and offer small prizes for the teams who score the most points.Want to write your own trivia questions? For reference, trivia questions are generally sorted into categories — four or five trivia questions per category — with optional bonus questions at the end of the game. While you can give each question a point value, you can also assign each team a certain amount of points per category that they can bet, instead. Each team can then bet as many or as few points as they want per question until they’ve used all their points for that category.Not prepared to create your own trivia questions? Hire a trivia organization to host a trivia night at your office. There are tons of national trivia companies who’d be happy to host an event right on site — District Trivia, The Trivia Factory, and the Big Quiz Thing are just a few of them.Small Group Activities7. Improv WorkshopComedy and improv events are fun, interactive experiences that’ll have your employees roaring with laughter while teaching them useful communication and soft skills, like focus and trust. Depending on your budget, you could do anything from simply playing improv games with your employees to bringing in professionals to run competitive, fast-paced activities.Source: Al-Jazeera8. Two Truths and a LieThis is a classic house party game, but it’s also an excellent icebreaker when integrating coworkers who don’t yet know one another.Two Truths and a Lie is simple: Start by organizing the group into a circle and give each person the floor to introduce themselves. In addition to giving their name, however, each employee also says three things about themselves — only two of which are true. It’s up to everyone else in the circle to guess which statement is the lie.9. Karaoke NightWhat better way to get your employees to break out of their shells than to have them get up and sing some karaoke? You can even have a contest for best group karaoke performance. Bonus points if there are feather boas and cowboy hats involved. This works best for a more extroverted group, so if your team isn’t into strutting their stuff on stage, consider an idea on this list that caters more toward those personalities.Source: derekgavey10. The “Suddenly” StoryIf you’ve ever told stories around a campfire, you might have told a variation of The “Suddenly” Story. This activity is the choose-your-own-adventure book of team building activities. You’re not just telling a story — you’re piecing a story together using the (often hilarious) imaginations of your coworkers.To tell The “Suddenly” Story, gather your team in a circle, and offer the opening three sentences to a story about anything. At the end of the three sentences, say “Suddenly …” and pass the story onto the person next to you. It’s their job to take your three sentences and build on the story with another three sentences, followed by “Suddenly …” Each mention of “Suddenly” allows the story to take a turn. What that turn looks like is up to the next person in the circle.The “Suddenly” Story helps people find ways of building on content that came before them, while also being creative when all ears are on them. Try it the next time you want to get your department together for a break, and you’re sure to get everyone laughing.11. Go-Kart RacingNothing like a little competition to bond a group together. An adrenaline-pumping event like kart racing is a great way to get employees to interact with one another in a totally new and fun way. Just make sure everyone pays attention during the safety lecture.12. Concentration (Marketing Edition)Here’s a professional spin on the 1960s game show. The original game show, called Concentration, put 30 numbered tiles up on a board, each tile with an identical tile somewhere else on the board. What made them identical? They had matching prizes on the back. Over time, as contestants opened up more tiles, they had the opportunity select tiles they knew would match up and win the prize written on the back.Businesses — especially marketing departments — can have a field day putting logos, slogans, and company names on the back of their own tiles and having players match up every piece of the brand. As your business grows, you can even put the names of your own products, employees, and job titles on the backs of your tiles to see how well your coworkers know the company they work for.Teamwork Games13. Professional Development WorkshopWant to encourage your employees to bond while providing them with an opportunity to learn and further their career? Offer a shared learning experience either at your office, or at an off-site workshop or conference. The activity could be specifically related to your employees’ jobs, or it could be something broader, like a negotiation or leadership skills workshop.14. Jigsaw Puzzle RaceJigsaw puzzles can be a tedious thing to put together alone. Maybe you have one set up at home and make progress on it for a couple of hours every weekend. Put your numerous brilliant colleagues on the case, however, and a jigsaw puzzle becomes a fun problem-solving challenge. Break the company into teams for a multi-puzzle race, and suddenly you have a test of teamwork that electrifies the entire office.Grab several copies of the same jigsaw puzzle and turn your weekend activity into a contest to see which team can complete the puzzle first. Offer prizes just like you would in a game of office trivia. Just be sure each team has the same number of people and choose your puzzle size wisely. A 1000-piece puzzle, for example, might be a bit time-consuming for a team of just five or six people.15. Room Escape GamesHere’s a great bonding activity that requires leadership skills, teamwork, logic, and patience. Room escape games — Escape the Room, Puzzle Break, AdventureRooms, etc. — have become a wildly popular team-building exercise for groups around the globe.Here’s how it works: A group of people gets “locked” in a room for one hour. During that one hour, they have to find hidden objects, solve puzzles, and figure out clues to locate the key that will set them free. And it’s not easy: Only 20% of players actually make it out before the hour is up.Source: Escape the Room St. Louis16. The Egg Drop ChallengeChances are, you played this in school or summer camp. The Egg Drop Challenge is a beloved tradition that challenges teams of kids to create small structures around an uncooked egg in order to protect the egg from a high fall onto hard ground. Each team is given specific items they can use to build the structure that protects the egg, but nothing more. So, why not offer the same challenge to your coworkers?Straws, newspaper, tape, and cardboard are just some common items provided during the Egg Drop Challenge — as you can see in the sample egg fortress below. For your coworkers, however, consider making it even more challenging and allow them to use simply anything available in the office.The height of the fall is up to you, too, but be sure to set an altitude that’s consistent with the materials each team has to work with.Source: Buggy and Buddy17. Laser TagAnother great way to get your adrenaline pumping? A good old game of laser tag. Not only is it great fun, it’s also an opportunity for employees to exercise their strategy and logic skills, as well as teamwork skills. Bonus: Determine teams ahead of time and have people dress up.18. Catch PhraseIn this classic party game, players team up and take turns describing words and phrases to their teammates without saying the word or phrase itself. Phrases can include celebrities, expressions, or just simple things found around the house. If my phrase is “needle in a haystack,” for example, a clue I might give to my teammates could be “a pointy object buried inside farm equipment.”Catch Phrase is the perfect way to get your employees together and teach them how to communicate with one another. (Don’t worry, everyone will be having so much fun, they won’t realize that’s what you’re doing.)This game is often played with a basket of phrases on slips of paper, but it became so popular, Hasbro made an electronic version.Outings and Events19. VolunteerGiving time to support a good cause isn’t just good for the soul; it’s also a great way for your team members to bond. Place-based volunteering ideas include things like volunteering at a local soup kitchen, helping build a Habitat for Humanity house, or delivering gifts to children’s hospitals during the holidays. Skill-based volunteering is a cool way to stretch your employees’ expertise: It’s when your team volunteers its time and uses its professional skills — anything from marketing to app development to writing — to help a nonprofit.Try VolunteerMatch.org for either type of volunteering opportunities, and Catchafire.org for skill-based volunteering opportunities.Source: VolunteerSpot20. Mystery DinnerMystery dinners are one of the most beloved traditions here at HubSpot. On a single night, you send a group of folks from different teams within your company to dinner somewhere in your city (or at someone’s house). The dinner is hosted by one of your company’s leaders and paid for by the company. These dinners allow random groups of people from the same company to spend an evening chock full of good food and conversation together.What makes them a mystery dinner? The only thing participants should know about the dinner ahead of time is the date and time. Then, on the afternoon the dinner is supposed to take place, send each group an email with the name of the restaurant they’re going to and who they’ll be going with, so they can arrange transportation together.Optional: Give every dinner host the name of a restaurant or bar to invite everyone to congregate at once the dinners are over.21. Kayaking/CanoeingNothing says “let’s work together” quite like trying not to end up in the water. Want to take advantage of the outdoors? Grab a paddle and head down to the closest river for a great spring or summer outing.Many public rivers and ponds have boat houses where you can rent kayaks and canoes — and you can encourage folks to rent multi-person ones and pair up with people they don’t usually work with.22. Trampoline ParkHey, who says trampolines are just for kids? Take your team to a trampoline park for some jumping fun and a chance to work off the day’s stress. Many cities have local places with trampoline activities — if you’re in the Boston area, check out Skyzone for trampoline dodgeball and basketball games.Source: Mustbeart23. Something TouristyEmbrace your city! Pick a hot tourist destination and go as a team. You can even do a Segway tour. (Fanny packs: optional.) It’ll be fun to laugh at how silly it feels to be a tourist in your own city, and you might even learn something new.Source: Wikimedia24. Painting ClassIf you’re looking for a slightly more relaxing activity, take a group painting class. Paint Nite hosts painting classes by local artists at various bars throughout major cities for painting on canvases, wine glasses (like in the picture below), and so on. It’s a great way to let your team members unwind, catch up over some drinks, and express their creativity.25. Cooking ClassIn the mood for something a little more… culinary? Change up the usual outing to a bar or your local restaurant, and try a cooking class. Through a service such as Kitchensurfing, you can hire a professional chef to come cook a fancy meal for you in your home or office kitchen. Between the multiple courses prepared before your eyes, your team will have plenty of time to strike up a conversation and enjoy the delicious aromas.26. Explore a New PlaceFew things more fun than getting out of the city and exploring for a day. So, why not do it with your team?For bigger events — maybe on a quarterly basis, when you have more budget to use for outings — charter a bus and take your team to a new place. You can all take a historical tour of the new place, grab lunch at a restaurant serving the town’s finest, or take in a local attraction together.27. Sports GameRound up the team and head out to a sports game. What a fantastic way to rev up team spirit while combining both competition and camaraderie.Source: WikimediaNow you’re ready to show your team a great time while increasing their happiness and creating a great company culture. And hey, you might just be the “cool boss” now. How cool would that be?Want more? Read The Power of Teamwork: 31 Quotes That Celebrate Collaboration. Starting to notice some droopy shoulders around the office? Sounds like it’s time to plan a team outing.Team outings are a great way to facilitate bonding with your team members, reduce employee stress, and give them the chance to get to know one another outside of the office.And, you know, they’re really fun.But how do you find ideas for a great team outing? Maybe you start with a Google search for “team outing ideas” and stumble upon an article that suggests “field trips” and “professional development activities.” Sounds like a starting point, but where’s the real excitement?Download a Free Guide and Template to Help You Create a Company Culture Code. Next time you plan an outing for your team, cut the trust falls and get one of these ideas on the calendar instead.Team Building ActivitiesScavenger HuntWhat’s My Name?Cook-OffSneak a PeekBoard Game TournamentOffice TriviaImprov WorkshopTwo Truths and a LieKaraoke NightThe “Suddenly” StoryGo-Kart RacingConcentration (Marketing Edition)Professional Development WorkshopJigsaw Puzzle RaceRoom Escape GamesThe Egg Drop ChallengeLaser TagCatch PhraseVolunteerMystery DinnerKayaking/CanoeingTrampoline ParkSomething TouristyPainting ClassCooking ClassExplore a New PlaceSports Gamelast_img read more

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Well, after much begging and a small monetary contribution to Kyle’s children’s college fund, I get to keep writing for PFB. I’m moving on from breaking down plays to breaking down recruiting film. On to today’s recruit, Mique Juarez. Juarez is an athletic OLB. He could potentially play the star position with his speed and size. The star position is basically a third safety. In the Big 12, defenses need as much speed on the field as possible. Jordan Burton was OSU’s star linebacker this year. Burton is 6’3 215, Juarez is listed at 6’2 215. AdChoices广告As you can see, Juarez is an athlete. His 40 time is listed in the 4.6 range. That’s solid for a linebacker. Juarez plays DE, LB, QB, and WR, he also had some kick return action in there. Juarez looks like a college athlete playing pee wee. He’s aggressive, mean and likes to head hunt. His combination of speed and power are too much for high school players to handle. Juarez also shows nice patience in waiting for the play to develop before attacking. That is something OSU needs badly. On Perine’s big touchdown run, OSU’s linebacker shot inside and there wasn’t anybody to the outside to contain the edge. Juarez also has the make up speed if he does step the wrong direction. His vision is probably his greatest strength, he sees the play, and he understands what the offense is trying to do. His experience at QB will pay off big time when it comes to defense. He does have some things to work on, he often times slings people to the ground. That works when you are considerably bigger and stronger than everyone. It won’t work against D1 level running backs. What skills he lacks in are coachable; you can’t coach speed, vision, and power.Strengths: Speed, field vision, power, explosiveness, and size for the position.Weakness:  Arm tackling, and getting by on athletic advantage instead of using good technique.Player he reminds me of: Eric Striker, they have similar size, athletic ability and explosiveness.Juarez would be a game changer for OSU’s defense. The linebackers are really good players, they just are missing someone who can take over a game, similar to how Striker took over Bedlam. OSU had no answer for his relentless attack. OSU has recruited well at DE, imagine having a good DE and putting blitzing Juarez on the same side. Likeliness of OSU getting him: I’d say 25 percent, it’ll be tough to fight through the California schools and OU. Hopefully he picks the good guys this winter.I’ll be back later on to break down some of our other big name recruits.  last_img read more

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. The bane of Oklahoma State fans across the globe this year was the fact that OSU finished No. 114 in the country in yards per carry this year. That is comically bad. Of Power 5 schools, only Washington State, Missouri, Florida and Kansas were worse. Here are the bottom 15 teams in the country in yards per carry.Screen Shot 2016-01-11 at 2.28.27 PMThe ire of the head ball coach, however, is not directed where you might think. Fans (including myself) have long blamed the offensive line. And to be fair, it has not been pretty.This picture is going to get me kicked the hell out of this damn press box!! Give me a helmet that’s it!!! #WTF pic.twitter.com/ORHXy1gxAx— Sam Mayes (@AllmericanMayes) January 2, 2016AdChoices广告But Mike Gundy put the blame on his running backs as much as the guys blocking for him.“The other side of that is, we don’t have the explosive running back in our program like we had (in 2006-12),” Gundy told Go Pokes. “Tie those two things together, and it makes for a difficult running game.”That’s a pretty big indictment of Chris Carson and Co. but Gundy isn’t wrong.“If we don’t improve in the running game,we won’t win 10 games next year” Gundy told the Oklahoman. “We’ll improve on the offensive line with two things: experience and size. We need to find a guy to hand the ball to that can be more productive running the ball and not only get what we have blocked for them.Wow!“We managed to throw for 352 yards a game without rushing the ball,” he added to the Tulsa World. He also put forth some potential solutions.“There are two ways to (address) the issues we have,” Gundy told the Tulsa World. One is the way we’re doing it. The other way is to take a risk and go out and (sign) four or five junior college kids for a couple of years, like some schools do on their defensive line and offensive line. To try and get the quick fix. To me, that’s detrimental for Oklahoma State football. It’s not good for the long term. …“There’s really no reason to panic. We’ve admitted to where we were at. These are discussions we’ve had with the players and coaching staff. … We have a plan in place … and that plan already has started.I hope parts two, three and four of this plan pan out better than the first one.last_img read more

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Just heard Mike Gundy speak at the AFCA convention in Nashville. The mullet was in great condition. pic.twitter.com/w762d0CtMe— Jeff Tomasetti (@CoachTomasetti) January 10, 2017 Oklahoma State head football coach Mike Gundy has garnered a reputation of being a players first, blue-collar head coach. His Oklahoma accent and luscious mullet have both led the OSU coach to inadvertently starting his own following. Even most recently, during an American Football Coaches Association convention, Gundy (and his mullet) was a main point of discussion amongst coaches:Mike Gundy speaking at AFCA. The mullet is still glorious, and everyone here is whispering about it.— Chris Vannini (@ChrisVannini) January 10, 2017center_img Gundy’s mullet picked up its own cult back in the offseason, but he was the subject of another one in December. During the Alamo Bowl, Reddit college football fans started the hashtag #Gundyfacts, and things got interesting:https://twitter.com/RedditCFB/status/814693001570222080https://twitter.com/RedditCFB/status/814693103802208256https://twitter.com/RedditCFB/status/814844434395332608Some of those are pretty amazing. Here’s to hoping Gundy doesn’t cut the mullet until after next season.last_img read more

first_imgBig 10 (Reference) $32.4M ConferenceFY 2015 PayoutFY 2016 Payout SECIn 2012, the SEC was the first conference to hit the $20 million range for yearly distribution to its schools. Five years later, that number has doubled. SEC schools will receive approximately $40.4 million each based on a report from Yahoo Sports.While the SEC is by far the highest earner, the gap looks like it’s about to close significantly.Big 10The Big 10 scored a big pay day last year as it secured $440 million per year from ESPN and FOX for the next six years. Preposterous money. This was made possible by a somewhat brash move to sign a six-year contract the last go around as opposed to a more stable long-term deal. The rest of the Power 5 is still tied up until at least 2020.The Big 10 bet on itself and the continued escalation of first-tier dollars.Big 12So the Big 12 actually currently ranks second in payouts to individual schools at $30.4 million after a roughly $50 million jump in overall revenue between 2015 and 2016. Of course, three of the other leagues haven’t reported 2016 revenue yet.The league’s overall distribution has traditionally been behind all other Power 5 conferences but the pot is being split up between 10 schools instead of 12 like the Pac-12 or 14/15* like the SEC, Big 10 and ACC.Also of note, last season was the first year that TCU and West Virginia received equal distributions. The above number does not reflect the 25 percent withholding that Baylor has been slapped with by the Big 12.With efforts to expand the league shelved and the continued television network-sized elephant in the room, the long term future of the Big 12 is uncertain. As it sits now, the league will gain up to an additional $30 million for the resurrection of the championship game starting in 2017.“Oh, I think they’re going to be here for a long time,” OU president David Boren said last year. “I won’t be but the conference is going to outlive me, I’m sure of that.”Pac-12The Pac-12 came in last in per school distribution at $25.1 million for FY 2015. Not great. And the news doesn’t get better.ACCThe ACC rounds out the Power 5 schools. On their last deal, the ACC also made the curious move of including all third-tier media rights in the deal with ESPN — essentially giving them away. That deal was recently re-negotiated, though, and should provide a boost to this conference.It will be interesting to watch how the market for college sports media evolves over the next three-plus years. A lot can change in that time. Back in 2012, the future of cable TV networks looked as steady as Phil Forte’s free-throw motion. Now as more and more people chose to unplug and look for streaming and on demand solutions for their sports-watching needs, the landscape will continue to change.And it will be interesting to see how the payouts look in a few months when the rest of the 2016 numbers roll in and even a few FY 2017 numbers.One thing is for sure, the demand for college football isn’t going anywhere. By: Kyle Cox and Kyle PorterIn case you didn’t know, college football is big business. Between TV money (now called media rights), revenue from bowl games and the CFP games themselves, Power 5 conferences and schools are raking it in hand over fist.When looking at conference earnings, there are a couple of things to consider. Different conferences have different rules about how money is distributed and what money is considered part of a school’s distribution (i.e. who controls third-tier media rights).For our purposes, we will stick to money distributed strictly from the conferences to their institutions. It does not include, for example, the $15 million Texas makes per year on the Longhorn network or the substantial amount of money Oklahoma State makes on its third-tier rights (presumed to be around right around $6 million).Here’s a look at how each conference ranks income distribution. It should be noted that only the SEC and Big 12 have reported numbers for the 2015-16 fiscal year. There are all sorts of caveats in these numbers (i.e. Notre Dame is considered “part” of the ACC but only gets around 1/4 of what the other schools get), but these numbers represent the average of what most teams received. Pac 12 (Reference)$25.1M Big 12 (Reference)$25.2M$30.4M ACC (Reference)$26.2M SEC (Reference)$32.7M$40.4M While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

first_imgQuarterback Baker Mayfield #6 of the Oklahoma Sooners looks to avoid a sack by linebacker Roquan Smith #3 of the Georgia Bulldogs.PASADENA, CA – JANUARY 01: Quarterback Baker Mayfield #6 of the Oklahoma Sooners looks to avoid a sack by linebacker Roquan Smith #3 of the Georgia Bulldogs in the second half in the 2018 College Football Playoff Semifinal at the Rose Bowl Game presented by Northwestern Mutual at the Rose Bowl on January 1, 2018 in Pasadena, California. (Photo by Sean M. Haffey/Getty Images)There are plenty of big games between huge college football programs in the years ahead. The latest matchup in the works could be a major showdown between the Big 12 and SEC.According to Dawgs247, the University of Georgia is in talks with Oklahoma University for a home-and-home series between the two programs. No date or time for the potential series has been revealed yet.The University of Georgia continues to work furiously behind the scenes in beefing up its future football schedules.Dawgs247 has learned Georgia is in talks with Oklahoma for a future home-and-home series, with no specific dates mentioned at this time, per sources. The Bulldogs and Sooners have only met once all-time and that came in the Rose Bowl College Football Playoff semifinal game at the end of the 2017 season, an epic overtime affair that sent Georgia to the national championship game.Georgia won that lone game between the two programs in double overtime, 54-48, to advance to the College Football Playoff national championship, where it lost to Alabama.Earlier this week, Georgia added to its increasingly stacked non-conference schedule by adding ACC powerhouses Clemson and Florida State for future games.Georgia now has Power Five non-conference opponents on the schedule in 13 of the next 15 years. Among them is Texas, Oklahoma’s arch-rival, who the Bulldogs are slated to play in 2028 and 2029.Oklahoma’s next decade worth of non-conference opponents is a little murkier. Aside from games against Big Ten giants Michigan and Nebraska, and a 2020 game against Tennessee the Sooners have relatively little meat on their non-conference schedule.Georgia and Oklahoma have each played in their conferences respective title games in the last two years. Georgia won the SEC title in 2017, while Oklahoma has won back-to-back Big 12 titles.[Dawgs247]last_img read more

first_imgzoom 19,100 TEU CSCL Globe, the world’s largest container ship and the first in a series of five same-sized ships ordered by China Shipping Container Lines (CSCL) in May 2013, last week embarked on its maiden voyage from Tianjin Port, China.Measuring 400.0 m in length, 58.6 m in width and 30.5 m in depth, the vessel is as large as four soccer fields, and will be deployed on the Asia-Europe trade loop.“The maiden voyage of CSCL Globe marks Chinese shipping industry making a step toward the international stage,” said Xu Lirong, chairman of China Shipping (Group) Co.The CSCL Globe will feature a 77,200 bhp electronically controlled main engine to enhance fuel efficiency by automatically controlling fuel consumption depending on the ship’s speed and sea conditions, according to the the ship’s builder, South Korean Hyundai Heavy Industries.With the installation of the high efficiency engine, the container ship will burn 20 percent less fuel per TEU in comparison with the 10,000 TEU containerships.last_img read more

first_imgzoom Container carrier APL, a wholly owned subsidiary of Singapore-based Neptune Orient Lines, is introducing a new weekly service to link Central America and US East Coast, dubbed the America Caribbean Express (ACX).Operated through a vessel sharing agreement with SeaLand, the ACX will be serviced by three vessels of 1,700 TEU nominal capacity each, providing direct service with fixed day arrivals from Colombia and Panama to the US East Coast.”The introduction of the ACX expands APL’s suite of services to our customers,” said Efraín Osorio, Head of Latin America Trade in APL.”We are confident that shippers, in particular those who are moving refrigerated cargo, will benefit from the new service, characterized by fast transits, a modern fleet of reefer equipment, and priority handling of reefer cargo.”The ACX service will provide APL’s customers with connections to the carrier’s feeder network via the Manzanillo International Terminal hub in Panama, as well as integrated intermodal connections to inland US East Coast destinations.Port rotation of the new service will be: Manzanillo – South Florida – New York – Philadelphia – Savannah – South Florida – Cartagena.The launch of the new ACX service is subject to regulatory approvals. The first sailing of the service is planned to depart Manzanillo, Panama in late June or early July 2015.last_img read more

first_imgOTTAWA – Conservative leader Andrew Scheer unveiled on Wednesday the list of those will sit on the Opposition front benches when the House of Commons returns next month.Scheer wasn’t just drawing from a list of the other 96 Conservative MPs to decide who to put in his shadow cabinet; he was also navigating the aftermath of a leadership race he won only by a slim margin and ensuring his main competitors — and their supporters — felt they had a place and a voice at the table.“Our shadow ministers are united, energized, and diverse,” said Scheer in a statement about his new team.Scheer’s main competitor, Maxime Bernier, will keep tabs on the Liberals’ marquee innovation agenda, while third-place finisher Erin O’Toole nabs the Foreign Affairs portfolio. Scheer had already given the deputy leader position to Lisa Raitt.Before launching her leadership bid, she’d served in the high-profile finance critic position. Longtime Conservative MP Pierre Poilievre will now occupy that post.The other contenders in the inner circle? Steven Blaney becomes Veterans Affairs critic after once being the minister for that position, Tony Clement will watch over public services and procurement matters and Michael Chong will take on oversight of the Liberals’ infrastructure plans.Under interim party leader Rona Ambrose, Chong had been deputy environment critic, despite his long-standing support for a carbon tax, a policy that’s heresy in most Conservative circles.Her point man for the environment job was former cabinet minister Ed Fast and he’ll stay there under Scheer. James Bezan, from Manitoba, will continue as defence critic and Michelle Rempel remains in the key immigration post.Scheer’s also keeping former Conservative MP Rob Moore as the critic for Atlantic issues; the party doesn’t have a single elected MP from the Atlantic provinces and Ambrose hired Moore to keep tabs on that region.Three of the sitting MPs who challenged Scheer for the leadership, Deepak Obhrai, Kellie Leitch and Brad Trost, were left off the critics list.Next week, the Conservatives are to meet in Winnipeg to plot strategy for the return of the House of Commons on Sept. 18.Hammering on Trudeau’s economic record will be a key theme for the Tories, along with issues that arose over the summer, including the payment to Omar Khadr and the situation on the border will also be front and centre.But Scheer’s aim isn’t just to oppose the Liberals; he wants to present his party as a viable governing alternative.“The Conservative shadow ministers will be on the front lines, bringing forward the positive Conservative solutions to get Canada back on track,” he said in a statement.“Ours is a movement that has room for every Canadian who believes in responsible government spending, strong borders and a more affordable Canada for everyone.”last_img read more

first_imgHALIFAX – The road to reconciliation must include empathy and patience from both Indigenous and non-Indigenous people, famed Aboriginal singer-activist Buffy Sainte-Marie said Tuesday as she touched on a legacy of racism she has been fighting much of her life.The award-winning songwriter told a Halifax audience that decolonization is a shared effort between the descendants of European settlers and Indigenous people, and Aboriginal people should teach others about injustice in a compassionate and non-combative way.Indigenous people need to understand that much of “settler racism has to do with not knowing,” she told the sold-out crowd.In effect, Sainte-Marie said people in conflict should treat each other as if they were children and didn’t know about Canada’s painful history of Aboriginal relations.“Don’t devalue people because of their immaturity or their lack of knowledge — that’s what you’re there to remedy,” Sainte-Marie said in an interview with The Canadian Press. “You’re there to teach, not to scold.”The celebrated Indigenous singer issued the appeal prior to a presentation ceremony at Dalhousie University, where she received an honorary doctorate of laws.“Even though things have changed a lot, the good news about the bad news is that more people know about it now,” she said.“It’s going to take compassion and empathy and good hearts in both communities to ripen Canada into the way it could be.”The singer, who now lives in Hawaii, reflected on her long journey to draw attention to the plight of Indigenous people.“It took 50 years for the general public in Canada to address these issues,” she said. “I think a lot of people have been on the edge of understanding.”Sainte-Marie, who is also an educator, offered a lesson she learned from many years as an activist: “Wait until the buffalo chips have dried.”In other words, she said, patience will heal all wounds, and bitterness and guilt should be allowed to dry out.“There are ways to decolonize that go far beyond the imaginations of defensive or fearful people.”“I’ve been dealing with these issues my whole adult life, and you know what, it hasn’t killed me yet,” she said.Sainte-Marie, who was born on the Piapot Plains Cree First Nation reserve in Saskatchewan, gained fame for her folk music in the 1960s that addressed issues plaguing Indigenous people, including lack of access to education, civil rights and social genocide.She also made regular appearances on “Sesame Street,” and founded the Nihewan Foundation for American Indian Education as well as the Cradleboard Teaching Project.Sainte-Marie won an Oscar for writing “Up Where We Belong,” a song performed by Joe Cocker and Jennifer Warnes for the film “An Officer and a Gentleman.” In 2010, she and rocker Bryan Adams were among the recipients of the Governor General’s Performing Arts Awards for lifetime artistic achievement.“Sainte-Marie’s career is a category of firsts,” Kevin Hewitt, Dalhousie’s chair of the Senate, said in his introduction of the singer.Tuesday’s forum was part of Dalhousie’s 200th Year of Belonging, an initiative that aims to generate discussion about inclusiveness on the university campus.last_img read more