Ali hinted that the eleven do not take advantage of trademark war against competitors
[TechWeb] reported on November 6th news, yesterday, the Alibaba group CEO Lu Zhaoxi with dynamic dispatch, called "double eleven" is always an open day, belongs to all the participants together". The industry believes that Lu Zhaoxi’s remarks suggest that Ali tend to be used to protect the trademark defense, and will launch a trademark battle.
in Tmall and Jingdong tit for tat, Dangdang, Suning, Gome and other electricity providers have been burned, and even part of the public that Ali will be sued for other electricity providers use "double eleven" infringement. In this regard, Lu Zhaoxi said, ‘double eleven’ has never belonged to Alibaba, like China’s electricity supplier has never belonged to Alibaba. Only online and offline, participate in various businesses and enterprises at home and abroad, this festival is likely to become all businesses and consumers of the festival, but also will really belongs to all the participants together".
Ali said that as early as 2011, Alibaba to the National Trademark Office proposed double eleven trademark registration application and was approved the following year, but did not restrict other retailers to join.
in the legal profession, as a promotional time to describe the description of the logo, double eleven this trademark there is a dispute, it is not the right to protect the practice is more insurance. From a business perspective, "double eleven" this concept involves too wide, in addition to the "friends" who, once the rights and may injure the industry chain partners. Therefore, the "double eleven" trademark war can be seen as a marketing case planning and win-win.
Lu Zhaoxi also explains the registered trademark of the mind, said, "because of lack of protection of intellectual property rights awareness, and enterprises in the development of" going out "process, have suffered enough, therefore, three years ago we apply for the trademark is natural and necessary. Only in this way can we protect this festival, to avoid malicious abuse". This time the statement has been interpreted as Ali launched trademark war rumors just gimmicks, will not come true. (Zhou Xiaobai)
The following is the full text of Lu Zhaoxi
recently slobber more, especially around the double eleven, double eleven I personally think that the first consumer Festival, it is always an open shopping Carnival! Remember five years ago when we launched the first dual eleven activities, no one wants to do more not robbed nobody. But we believe we can create a Chinese consumer shopping carnival, a global shopping carnival. Experienced companies know that because of lack of protection of intellectual property rights awareness, enterprises in the development process and to go out, have suffered enough, therefore, three years ago we apply for the trademark is natural and necessary. Only in this way can we protect this festival, to avoid malicious abuse.
today, double eleven bigger, but it never belongs to Alibaba, just like China power >